Michele B. Weber

Michele B. Weber Email and Phone Number

Chief Marketing Officer @ Wolters Kluwer - Financial Services Solutions
Michele B. Weber's Location
Swedesboro, New Jersey, United States, United States
Michele B. Weber's Contact Details
About Michele B. Weber

Michele Weber specializes in maximizing the potential of teams to advance marketing's contribution to profitable revenue growth. For 20 years, she has successfully driven brand-to-demand marketing strategies through actionable results across corporate, agency and consulting business environments. Michele has led several marketing transformation initiatives to improve customer outcomes and company performance in both enterprise and start-up environments. She is a strong connector of external trends and internal networks to collaborate cross-functionally, orchestrate across silos, consult with executive and future leaders, and drive remarkable business results. Michele received multiple recognitions as a High Potential performer (HIPO) at SAP. Specialties:Brand-to-Demand StrategiesMaximizing Multi-Generational TalentPartner & Channel MarketingGTM Strategy & PlanningIntegrated Digital & Marketing TechnologiesRevenue & Growth Marketing SaaS/Cloud Solution MarketingProducts: Big Data, BI, Machine Learning

Michele B. Weber's Current Company Details
Wolters Kluwer - Financial Services Solutions

Wolters Kluwer - Financial Services Solutions

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Chief Marketing Officer
Michele B. Weber Work Experience Details
  • Wolters Kluwer - Financial Services Solutions
    Head Of Marketing
    Wolters Kluwer - Financial Services Solutions Dec 2020 - Present
    Minneapolis, Minnesota, Us
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  • Eoriginal, Inc.
    Chief Marketing Officer
    Eoriginal, Inc. Nov 2017 - Present
    Baltimore, Maryland, Us
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  • Appnexus
    Svp/Vp Marketing
    Appnexus Jun 2015 - Jul 2017
    New York, New York, Us
    Responsible for the development of AppNexus’ worldwide marketing strategy. Enabled AppNexus customers and prospective LOB leaders to realize the improved business outcomes that could be achieved via the world’s leading independent advertising technology platform and machine learning enabled products. Led the team responsible to drive 3X YOY improvement on marketing’s contribution to pipeline and improved customer engagement via volume and value marketing strategies. Drove GTM positioning and messaging for the AppNexus portfolio, platform and products. Led teams responsible for corporate/portfolio marketing, product marketing, field marketing & enablement, and customer & partner marketing.
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  • Sap America
    Vp, Growth Marketing & Communications
    Sap America Dec 2012 - Jun 2015
    Walldorf, Bw, De
    Lead SAP North America's Growth Marketing team, responsible to drive marketing strategies, programs and standards essential for sustainable regional revenue growth. Appointed to drive the North America marketing strategy for SAP’s S/4HANA launch, as well as to deliver NA marketing’s contribution to revenue and pipeline for the HANA Platform. Ideate, incubate and scale new integrated digital, social, thought leadership, customer storytelling & content marketing approaches for the region. Launched SAP's Future of Business thought leadership program in North America. Drive in-region portfolio marketing strategies, brand extension programs and digital experience initiatives to increase customer engagement and SAP's share of voice in the market. Selected to lead the Brand-to-Demand transformation initiative, SAP NA President's Office (2012).
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  • Sap Americas
    Vp, Sme And Ecosystem & Channels Marketing
    Sap Americas Dec 2010 - 2012
    Walldorf, Bw, De
    North America head responsible for driving marketing strategy and execution for SAP's Small & Midsize Enterprise segment, as well as all indirect routes to market (Channels, Alliances, Inside Sales, eCommerce, OEM and Distributors). Responsible for Sales & Marketing enablement of partners, Partner-led demand generation, and awareness & consideration marketing for the segment. Drove annual Channel Partner Summit to help partners drive business transformation: channel economics, transitioning to the cloud, & marketing as a strategic differentiator. Standardized pipeline build workshops for partners to drive predictive pipeline generation and improved ROI. Launched a Marketing Service Bureau (MSB) and Volume Inbound Marketing (VIM) for partners. Exceeded pipeline build targets for the segment (116%). Increased partner contribution to pipeline by 20% YOY. Recognized as one of the top 100 women of the channel (2011, 2012) and as a Channel Chief (2012) by CRN Magazine.
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  • Sap Americas
    Vp/Sr. Director, Na Marketing Programs & Initiatives
    Sap Americas 2008 - 2010
    Walldorf, Bw, De
    Led the national programs office for SAP North America Marketing, supporting the $1B in marketing generated pipeline target for the region across enterprise & SME segments. Responsible to lead a combined SAP and Business Objects marketing team post acquisition and ensure SAP core, Business Objects analytics, and synergy pipeline targets were met. Exceeded pipeline volume (110%) and value targets (120%) respectively. Supported SAP's Business By Design (SAAS) solution launch for the region. Partnered with SAP Value Engineering to integrate and standardize value-based benchmarking assessments and research participation into marketing programs. Resulted in triple percentage improvement in sales pipeline generation. Improved program time-to-market by 50%. Drove a ROMI focused strategy which resulted in the team delivering sales accepted pipeline with a 41% cost improvement over the NA Marketing baseline
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  • Sap Americas
    Manager/Director, Demand Generation Services (Digital Marketing & Campaigns)
    Sap Americas 2002 - 2008
    Walldorf, Bw, De
    Supported SAP's launch of Demand Generation Services (a Center of Excellence for demand generation practices: digital, campaigns, database marketing, telemarketing) in North America and its maturity evolution through DG Hubs & Demand Centers. Launched SAP North America Marketing’s digital marketing practice, created SAP NA's sales proposal standards with value based content integration, and led CRM Marketing @SAP go-live and campaign standards initiatives for the region . SAP NA Marketing's inaugural Winner's Circle attendee.
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  • Sap Americas
    Strategic Projects Program Manager, Teleweb & Sales Operations
    Sap Americas 2001 - 2002
    Walldorf, Bw, De
    Led special projects for SAP North America's TeleWeb & Sales Operations group. Represented the team for the WW launch of SAPs CRM solution, including building the database marketing strategy, direct marketing plan, telemarketing enablement and lead to revenue operations management. Promoted to a supervisory position within one year.
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  • Us Interactive
    Client Engagement Lead, Internet Professional Services
    Us Interactive 2000 - 2001
    Houston, Texas, Us
    Served as a senior e-business consultant for US Interactive, advising CIOs and CTOs on building B2B and B2C internet commerce strategies. Led medium scale custom web application initiatives from business strategy & requirements scoping, functional specifications build, technical development project management, client services & delivery. Drove $500K in business development revenue.
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  • Jwg Associates (Now Tmp Worldwide)
    Group Manager, Client Services Mid-Atlantic Region
    Jwg Associates (Now Tmp Worldwide) 1994 - 2000
    Successfully led a regional account services department for a nationally recognized recruitment-advertising agency. (Clients primarily in the healthcare, hi-tech, financial services and pharmaceutical industries.) Responsibilities included: business development, overseeing strategic planning and implementation services, consulting with clients to translate their business requirements into branding, advertising, media planning and first generation digital strategies. Supported the ground up growth of a $20M operation thru the year of its acquisition by Monster Worldwide’s TMP AdComms division.

Michele B. Weber Skills

Demand Generation Multi Channel Marketing Integrated Marketing B2b Marketing Enterprise Software Saas Marketing Strategy Sales Operations Lead Generation Strategy Go To Market Strategy Crm Product Marketing Partner Management Digital Marketing Analytics Sales Enablement Strategic Partnerships B2b Marketing Salesforce.com Business Strategy Marketing Communications Product Management Online Advertising Customer Engagement Online Marketing

Michele B. Weber Education Details

  • Widener University
    Widener University

Frequently Asked Questions about Michele B. Weber

What company does Michele B. Weber work for?

Michele B. Weber works for Wolters Kluwer - Financial Services Solutions

What is Michele B. Weber's role at the current company?

Michele B. Weber's current role is Chief Marketing Officer.

What is Michele B. Weber's email address?

Michele B. Weber's email address is mi****@****sap.com

What is Michele B. Weber's direct phone number?

Michele B. Weber's direct phone number is +164670*****

What schools did Michele B. Weber attend?

Michele B. Weber attended Widener University.

What skills is Michele B. Weber known for?

Michele B. Weber has skills like Demand Generation, Multi Channel Marketing, Integrated Marketing, B2b, Marketing, Enterprise Software, Saas, Marketing Strategy, Sales Operations, Lead Generation, Strategy, Go To Market Strategy.

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