Michele Colombo

Michele Colombo Email and Phone Number

I help organizations to liberate people power, promoting the brand with a unique and innovative tool: the Strategic Brand Story™. @ brandstory
Michele Colombo's Location
Lucca, Tuscany, Italy, Italy
Michele Colombo's Contact Details

Michele Colombo personal email

n/a

Michele Colombo phone numbers

About Michele Colombo

I am the managing partner of brandstory, a strategic brand consulting firm.We help HR directors to increase the return on investment for staff through the emotional and professional wellbeing of their people. I promote the brand within the organization with a unique and innovative tool: the Strategic Brand Story™.I have dedicated my career to brands and people.Over the years I have worked in all marketing communication disciplines; I have lived and worked in all regions of the world; I partnered with many of the best companies having lived and worked in Milan, Johannesburg, New York, Kuala Lumpur, Hong Kong, London.I have always worked in leading communication agencies, where the only capital is the human one, committing myself to the emotional and professional growth of the people I worked with.I have always been committed to “do the right thing”, both for clients and for people, putting their interests before mine, thus earning their trust.I have contributed to growing turnover and profits, the value of brands equity and people. I managed change, promoted diversity and inclusion.I’m also a lecturer at the European School of Economics.I now live in the family house in Tuscany, on the hills between Pisa and Lucca.

Michele Colombo's Current Company Details
brandstory

Brandstory

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I help organizations to liberate people power, promoting the brand with a unique and innovative tool: the Strategic Brand Story™.
Michele Colombo Work Experience Details
  • Brandstory
    Managing Partner
    Brandstory Jul 2022 - Present
    Lucca, Tuscany, Italy
    brandstory | the human face of brand strategy
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  • Yourgroup
    Partner
    Yourgroup Jun 2023 - Present
    C-Level Professionals Organization providing Fractional Management support to SME
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  • Fractional Manager Italia
    Partner
    Fractional Manager Italia Jun 2023 - Present
    C-Level Professionals Organization providing Fractional Management support to SME
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  • The 30 Minute - University Of Planning
    Mentor
    The 30 Minute - University Of Planning Jun 2023 - Present
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  • European School Of Economics
    Lecturer
    European School Of Economics Sep 2022 - Present
    Florence, Tuscany, Italy
    I support the ESE vision to nourish and leverage students' inner being.
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  • Tenuta Degli Orbachi
    Administrator
    Tenuta Degli Orbachi Jun 2021 - Present
    Filettole, Tuscany, Italy
    Looking after the family property.
  • Vmly&R Commerce
    Client Lead
    Vmly&R Commerce Jan 2021 - Jun 2021
    London, United Kingdom
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  • Geometry Global
    Client Lead | Bat • Emirates • Shell
    Geometry Global Oct 2019 - Dec 2020
    London, United Kingdom
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  • Geometry Global
    Head Of Global Brands | Bat
    Geometry Global Apr 2018 - Sep 2019
    London, United Kingdom
    Responsible for the integrated strategic and creative communication service for the BAT portfolio of Global Drive Brands.
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  • Geometry Global
    Global Brand Leader | Bat
    Geometry Global Mar 2015 - Mar 2018
    London, United Kingdom
    Responsible for the global integrated communication mix for the global VFM Brand Portfolio, led by Pall Mall, the 3rd biggest tobacco brand in the world (excluding China).Financial Enhancement:Incremented revenue by 30% vs YA and 21% vs Budget, being awarded global packaging design assignment for the first time ever.Improved Agency performance by 21% vs YA, triggering a substantial increase in profitability. Operational Highlight:Led repositioning effort for Pall Mall to increase brand equity and to free-up further global growth opportunities.Restructured the whole Agency Team to reach new high in Agency performance, client satisfaction, and talent acquisition & retention.
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  • Geometry Global
    Regional Director - Bat
    Geometry Global Jun 2012 - Feb 2015
    Kuala Lumpur, Malaysia - Hong Kong, Sar Of Prc
    Geometry Global was formed from the merger of OgilvyAction, G2 and JWTAction in June 2013. Responsible for the 4th WPP biggest global client, throughout Asia Pacific. Partnered with Client Regional Management to deploy marketing communication and other consultancy services to grow brand portfolio equity, business volume, value and market share in 15+ markets in the Region.Financial Enhancement:Drove revenue growth via new services and offer, despite being fully compliant with client's cost efficiency policies, keeping profit margin healthy.Operational Highlight:After being appointed post merge as the sole Regional Director, led the smooth integration of the two BAT Teams into a single unit.Led in Asia Pacific the transformation of the single agency set up into an integrated WPP offering.Contributed, leading the Agency biggest client, to the "Specialised AsPac Network of the Year" title awarded by Campaign Asia Pacific.
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  • Paradox Ventures, Llc
    Managing Member
    Paradox Ventures, Llc Dec 2009 - Dec 2012
    New York, Usa
    Founder, Majority Stakeholder, Managing MemberConceived, strategized, collected finances and led the launch of Salumè (www.salumenewyork.com), an upscale “Real Italian Panini” restaurant opened in New York in June 2010.
  • Ogilvyaction
    Evp, Managing Director
    Ogilvyaction Sep 2007 - Jan 2009
    New York, Usa
    Drove strategic focus via alignment of key acquisitions and key talents recruitment. Bolstered client growth and acquisition rates, improving strategic and creative solutions. Align staff through targeted mentoring and coaching. Financial Enhancement:Grown revenues 10% through organic growth from existing clients and new business generation.Operational Highlight:Streamlined organization, recruiting top-tier talents and avoiding duplications.
  • Ogilvyaction
    Svp, Business Director
    Ogilvyaction Oct 2005 - Aug 2007
    New York, Usa
    Forged global communication platform for Pall Mall, one of four BAT global drive brands. Guided worldwide rollout, and resolved regulatory issues in highly-restricted category guaranteeing key message unity. Expanded business in North America, garnering new assignments from BAT Groups R.J. Reynolds (United States), and ITCan (Canada). Led 30-person team in local, regional, and global brand communication management. Financial Enhancement: Boosted agency income 50% by increasing BAT Agency portfolio in North America.Operational Highlights:Generated Pall Mall brand activity in over 100 new markets.Achieved Pall Mall 40% sales growth via exemplary geographic expansion measures. Attained Pall Mall #1 rank per volume in BAT portfolio.
  • Ogilvy
    Group Strategic Director
    Ogilvy May 2003 - Sep 2005
    Milan, Italy
    Forged successful orchestrated activation of Group Operating Units, optimizing client acquisition rates and generating increased value. Oversaw development of novel strategic and global planning systems and tools, expediting local implementation and boosting revenues. Financial Enhancement:Increased agency income 23% through new client assignments and business acquisition. Operational Highlights:Pursued and delivered 14 new clients/assignments as direct result of Group Operating Units enhancement actions. Set benchmark 64% new client close rate through dedicated measures and acquisition drive.
  • Ogilvyone
    Managing Director
    Ogilvyone Oct 2001 - Apr 2003
    Johannesburg, South Africa
    Enhanced overall effectiveness via targeted process analysis and enhancements, and structural alignment. Slashed expenditures through streamlining core operations, and coordinating with external suppliers. Spurred expansion through continual relationship building and feedback processes. Financial Enhancements:Fostered turnaround of largest agency client, Nestle Purina, via dedicated improvements and regional coordination. Generated additional revenues by being selected to oversee growth and development of Nestle Infant Division and Multi-Brand program, and Kimberly-Clarks Huggies Brand. Operational Highlight:Maximized agency service and reliability through rigorous action analysis and Quality standards attainment.
  • Ogilvy&Mather
    Business Director
    Ogilvy&Mather May 1998 - Sep 2001
    Johannesburg, South Africa
    Enhanced market presence and creative results for IBM/Unilever Business Unit through dedicated management, in-depth recommendations and revenue generation measures. Instituted quality assurance standards and ensured successful attainment. Financial Enhancement:Garnered 2 new Unilever assignments as direct result of successes, enhancing overall profitability. Operational Highlight:Burnished agency reputation through Unilever work creative quality.
  • Ogilvy&Mather
    Client Service Director
    Ogilvy&Mather Apr 1994 - Apr 1998
    Milan, Italy
    Supervised 20-person team in comprehensive agency turnaround measures, productivity improvements, and business unit results. Financial Enhancement:Enhanced revenues 56% through new client assignments and new business acquisitions. Operational Highlights:Oversaw Dove Bar European rollout, coordinating 19-country launch and producing 105 TV commercials, setting benchmark results. Fostered partnership with Bulgari, supporting brand expansion in 5 new global categories, and increasing brand communication in over 30 countries. Increased American Express card acceptance 10% through outstanding global campaign implementation.

Michele Colombo Skills

Integrated Marketing Marketing Communications Advertising Strategy Digital Marketing Brand Management Marketing Creative Strategy Integrated Marketing Communications Planning Digital Strategy Leadership Crm Management Relationship Marketing Brand Architecture Creative Direction Trust Builder Global Brand Management

Michele Colombo Education Details

Frequently Asked Questions about Michele Colombo

What company does Michele Colombo work for?

Michele Colombo works for Brandstory

What is Michele Colombo's role at the current company?

Michele Colombo's current role is I help organizations to liberate people power, promoting the brand with a unique and innovative tool: the Strategic Brand Story™..

What is Michele Colombo's email address?

Michele Colombo's email address is mi****@****try.com

What is Michele Colombo's direct phone number?

Michele Colombo's direct phone number is (212) 237*****

What schools did Michele Colombo attend?

Michele Colombo attended Università Degli Studi Di Milano.

What skills is Michele Colombo known for?

Michele Colombo has skills like Integrated Marketing, Marketing Communications, Advertising, Strategy, Digital Marketing, Brand Management, Marketing, Creative Strategy, Integrated Marketing Communications Planning, Digital Strategy, Leadership, Crm.

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