Michele Colombo Email & Phone Number

Lucca, Tuscany, Italy

brandstory | the human face of brand strategy

C-Level Professionals Organization providing Fractional Management support to SME

C-Level Professionals Organization providing Fractional Management support to SME

Florence, Tuscany, Italy

I support the ESE vision to nourish and leverage students' inner being.

Filettole, Tuscany, Italy

Looking after the family property.

London, United Kingdom

London, United Kingdom

London, United Kingdom

Responsible for the integrated strategic and creative communication service for the BAT portfolio of Global Drive Brands.

London, United Kingdom

Responsible for the global integrated communication mix for the global VFM Brand Portfolio, led by Pall Mall, the 3rd biggest tobacco brand in the world (excluding China).Financial Enhancement:Incremented revenue by 30% vs YA and 21% vs Budget, being awarded global packaging design assignment for the first time ever.Improved Agency performance by 21% vs YA, triggering a substantial increase in profitability. Operational Highlight:Led repositioning effort for Pall Mall to increase brand equity and to free-up further global growth opportunities.Restructured the whole Agency Team to reach new high in Agency performance, client satisfaction, and talent acquisition & retention.

Kuala Lumpur, Malaysia - Hong Kong, Sar Of Prc

Geometry Global was formed from the merger of OgilvyAction, G2 and JWTAction in June 2013. Responsible for the 4th WPP biggest global client, throughout Asia Pacific. Partnered with Client Regional Management to deploy marketing communication and other consultancy services to grow brand portfolio equity, business volume, value and market share in 15+ markets in the Region.Financial Enhancement:Drove revenue growth via new services and offer, despite being fully compliant with client's cost efficiency policies, keeping profit margin healthy.Operational Highlight:After being appointed post merge as the sole Regional Director, led the smooth integration of the two BAT Teams into a single unit.Led in Asia Pacific the transformation of the single agency set up into an integrated WPP offering.Contributed, leading the Agency biggest client, to the "Specialised AsPac Network of the Year" title awarded by Campaign Asia Pacific.

New York, Usa

Founder, Majority Stakeholder, Managing MemberConceived, strategized, collected finances and led the launch of Salumè (www.salumenewyork.com), an upscale “Real Italian Panini” restaurant opened in New York in June 2010.

New York, Usa

Drove strategic focus via alignment of key acquisitions and key talents recruitment. Bolstered client growth and acquisition rates, improving strategic and creative solutions. Align staff through targeted mentoring and coaching. Financial Enhancement:Grown revenues 10% through organic growth from existing clients and new business generation.Operational Highlight:Streamlined organization, recruiting top-tier talents and avoiding duplications.

New York, Usa

Forged global communication platform for Pall Mall, one of four BAT global drive brands. Guided worldwide rollout, and resolved regulatory issues in highly-restricted category guaranteeing key message unity. Expanded business in North America, garnering new assignments from BAT Groups R.J. Reynolds (United States), and ITCan (Canada). Led 30-person team in local, regional, and global brand communication management. Financial Enhancement: Boosted agency income 50% by increasing BAT Agency portfolio in North America.Operational Highlights:Generated Pall Mall brand activity in over 100 new markets.Achieved Pall Mall 40% sales growth via exemplary geographic expansion measures. Attained Pall Mall #1 rank per volume in BAT portfolio.

Milan, Italy

Forged successful orchestrated activation of Group Operating Units, optimizing client acquisition rates and generating increased value. Oversaw development of novel strategic and global planning systems and tools, expediting local implementation and boosting revenues. Financial Enhancement:Increased agency income 23% through new client assignments and business acquisition. Operational Highlights:Pursued and delivered 14 new clients/assignments as direct result of Group Operating Units enhancement actions. Set benchmark 64% new client close rate through dedicated measures and acquisition drive.

Johannesburg, South Africa

Enhanced overall effectiveness via targeted process analysis and enhancements, and structural alignment. Slashed expenditures through streamlining core operations, and coordinating with external suppliers. Spurred expansion through continual relationship building and feedback processes. Financial Enhancements:Fostered turnaround of largest agency client, Nestle Purina, via dedicated improvements and regional coordination. Generated additional revenues by being selected to oversee growth and development of Nestle Infant Division and Multi-Brand program, and Kimberly-Clarks Huggies Brand. Operational Highlight:Maximized agency service and reliability through rigorous action analysis and Quality standards attainment.

Johannesburg, South Africa

Enhanced market presence and creative results for IBM/Unilever Business Unit through dedicated management, in-depth recommendations and revenue generation measures. Instituted quality assurance standards and ensured successful attainment. Financial Enhancement:Garnered 2 new Unilever assignments as direct result of successes, enhancing overall profitability. Operational Highlight:Burnished agency reputation through Unilever work creative quality.

Milan, Italy

Supervised 20-person team in comprehensive agency turnaround measures, productivity improvements, and business unit results. Financial Enhancement:Enhanced revenues 56% through new client assignments and new business acquisitions. Operational Highlights:Oversaw Dove Bar European rollout, coordinating 19-country launch and producing 105 TV commercials, setting benchmark results. Fostered partnership with Bulgari, supporting brand expansion in 5 new global categories, and increasing brand communication in over 30 countries. Increased American Express card acceptance 10% through outstanding global campaign implementation.