Michele D'Amaro Email & Phone Number

Chicago, Il

- Key Account Manager for two of the company’s largest accounts: Live Nation Merchandise andUniversal Music Group (Bravado Division) totaling 45% of annual revenue- Responsible for management of 100+ accounts with a total revenue of $10M in 2023- Enterprise Clients include retail, ecomm and tour for Spencers, Zumiez, Target, Hot Topic and artists like Taylor Swift, Ariana Grande, Justin Bieber, The Weeknd, Rolling Stones, and more- Process 100+ orders monthly by working with production to meet fast turn times, overseeing quality control and ensuring consistent communication to internal and external stakeholders- Lead high priority projects based on deadlines, relationship building, and customer service- Pitch promotional products, attend industry trade shows, and innovate with emerging trends - Train and supervise a team of ten account managers by teaching best practices and procedures

Chicago, Illinois, United States

- Spearheaded press and media for live music venues and festivals in Chicago and Milwaukee.- Secured media partnerships with national and local print, radio, and digital publications.- Consulted with clients to provide marketing or publicity advice.- Developed and planned publicity campaigns and strategies including radio, television, social media, and blogs.- Worked with clients to discuss topics such as budgets and contracts, creative vision, advertising plans, and media buying.- Contacted organizations to explain and sell services offered.

Chicago, Il

ACHIEVEMENTS- Managed marketing and publicity for six large-scale music festivals and 600+ events annually- Secured 2,000 unique media features, driving sales to 265,000 festival attendees in 2018- Developed and maintained strong relationships with 50,000+ press contacts nationwide- Hired, trained and supervised 40 person media team to create essential marketing materialsBRAND MARKETING- Developed brand identity by curating unique consumer experiences - Assisted Sponsorship team with ideation of experiential activations - Participated in qualitative and quantitative research to ensure overall brand success- Created engaging content for affiliated websites, email campaigns and social media channelsPROJECT MANAGEMENT- Directed creative team and developed innovative campaigns specializing in storytelling to generate awareness of festivals- Spearheaded brainstorm sessions and proposed various solutions to drive exposure, content and action- Executed ad budgets, negotiated competitive rates and provided market insightPUBLIC RELATIONS- Created concise and highly engaging communications plans- Cultivated relationships with key members of the media- Secured media partnerships and trades with national and local print, radio and digital publicationsFESTIVALSSpring Awakening Music Festival, North Coast Music Festival, Mamby On The Beach, Summer Set Music & Camping Festival, Freaky Deaky Halloween & Reaction New Year’s Eve

Greater New York City Area

- Produced PR campaigns for artists and music events in New York City- Generated press releases and facilitated media outreach with national and local music publications- Maintained a database of over 20,000 media contacts nationwide- Leveraged strong media relations to secure placement opportunities for clients- Compiled detailed press reports & monitored coverage analysis to continually evolve campaign strategies & fine-tune strategic media plansManaged client accounts for, but not limited to:Manic Focus, Break Science, Space Jesus, Buku, Willy Joy, K Theory, Delta Heavy, Bounce Boat (Events - NYC), Mr. Bugsly Presents (Events - NYC)

Nyc

- Developed content to foster event awareness around New York City & beyond- Conducted interviews with premiere dance music artists from around the world- Covered events such as Electric Zoo, Sensation America & the opening night of Marquee Nightclub in New York CityRead my event preview article for the very first Sensation America here: http://www.vibe.com/article/vibes-guide-americas-first-sensationWatch a video interview I conducted with Mark Knight at Sensation America: http://bit.ly/10ZNBvnRead an interview I conduced with Dirty South at the Sirius XM Studios: http://bit.ly/10ZO1lv

Greater New York City Area

- Project managed successful campaigns by securing media placements for artists, labels & events- Created and maintained relationships with top-tier media outlets by organizing the contact database, coordinating guest list requests, facilitating online/in-person interviews & developing media reports- Managed & trained employees / various PR interns during the start of each quarter / semesterManaged client accounts for, but not limited to:Artists: Axwell, DJ Shadow, GRiZ, Gramatik, Adrian Lux, Paper Diamond, Roger Sanchez, UmekLabels/ Events: Ultra Records, Pretty Lights Music, Disco Donnie Presents, UKF, Circus Records

Chicago Il

- Developed and maintained interactions on various social media platforms- Contributed to new posts with up-coming events & reviews- Explored promotional opportunities to develop the company's brand- Researched relevant news, videos & articles that appealed to wide array of readers- Developed & maintained positive relationships among artists, labels, fans, and fellow music blogsAbout LessThan3:LessThan3 is a platform building social experiences around your online music collection--a formerly offline behavior that disappeared when we moved into the digital age. Users express their emotional connection with artists and songs using virtual collectibles rewarded through supporting content they love. Our team has representation from Zynga, Hulu, Billboard, and Universal, which, added to our deep passion for music, make a perfect combination to address the target market. We have grown our passion side-project to become one of the largest and most influential electronic music blogs on the Internet and we are leaning upon our industry relationships, established large social media followings, and brand recognition to build and launch our new product into the marketplace.

Greater Chicago Area

As an intern I was responsible for assisting the Marketing Manager with tasks which included:- Market research- Recording and maintaining client database - Updating social media accounts- Promote and plan upcoming events- Reaching out to maintain positive relationships through Yelp

Chicago, Il

General administrative and receptionist responsibilities.Customer service and Sales representative.

Position Objective: To promote and build sustainable relationships within the entertainment industry and key clients across the United States, while ensuring pertinent product placement and brand integration opportunities, as well as providing a distinct marketing strategy to optimize the client’s exposure and ideal brand identity.This objective was accomplished by: - Managing excellent relationships with television networks and production companies.- Maintaining brand identity by understanding a company’s image and vision.- Accurately conducting research for targeted placement opportunities.- Participating in observation and analysis of the placement results.- Properly securing client’s needs and responding to those needs.- Recording daily data entry of new and old product placements.- Responsible for all general administrative duties.