Michele Desoto Email & Phone Number

I am a operations expert with 18 years’ experience in medical devices, serving marketing, medical affairs, compliance, IT, and operations management. At COEUS, I helps our clients optimize their IT systems and technology to effectively launch their products and services. I have managed content and systems used by global field teams and have maintained messaging alignment and accessibility, as well as developed insights, trainings, and recommendations on areas for system optimization. I am an expert in Veeva Vault and have developed cross departmental processes that drove adoption to over 200 users globally. My teams and I have also created a Digital Asset Management (DAM) library of assets with over 500 individual assets and 1,200 DAM slides in 4 different languages.

Danvers, Ma

- Manage marketing automation systems used by the global field teams and maintain that all content and messaging is aligned and accessible to all stakeholders. - Ensure that the day-to-day marketing and sales operations are conducted in compliance with regulatory and legal requirements, as well as with internal policies and procedures.- In collaboration with Commercial, Medical and Legal colleagues, conduct a detailed review and evaluation of the adequacy of clinical evidence provided to support proposed claims and assess consistency of proposed claims with approved labeling.- Assist in providing input, review and approve of all external customer-facing materials for US and EU Compliance.- Manage all training on these processes, workflows and standard operating procedures for all company stakeholders globally.

York, Me

Kare-N-Herbs is a US based company founded in the state of Maine in 1992. All our products are produced in the United States. We use only rare species of natural plants that have proven effective in helping the human body. They are Fast Acting, Non Toxic, Normalizing. We supply quality products that are Pesticide FREE, Kosher & Vegan. We also use QTLC & HPLC methods to ensure the high quality of our raw materials.Kare-N-HerbsPO Box 99York Harbor, Maine 03911www.karenherbs.com

Lawrence, Ma

Managed the launch of all marketing initiatives for this start up by leading internal and external creative teams to ensure company objectives and a cohesive cross-platform brand voice. Including, the designed and production of marketing collateral and deliverables spanning print, advertisement, press release, social media and video. Responsible for the build and upkeep of the company external website www.nxstagekidneycare.com. Additionally, direct photo and video shoots, manage company store. Oversees site selections and all logistics for internal company meetings. Designs and oversees the build and upkeep of company trade show and event assets. Executes the logistics, messaging, communications and advertising of all external events including trade shows, sponsorships and new facility grand openings.

Lawrence, Ma

Responsible for planning and organizing events, meetings and trade shows for the organization.Planning, coordinating, and executing all Corporate trade shows (US and Intl)Work closely and manage internal and external trade show and event planning committees and client groups to define event goals, objectives and specific implementation plans that promote the organizations brand.Oversee air and ground travel arrangements for National Sales Meeting and two additional regional meetings per year.Oversee procurement, purchasing and client service needs in regards to catering, audio visual, rental needs and sleeping rooms for events.Work with Marketing Communications to develop brand, marketing labels and tools for events and trade shows as required.Develop event/ trade show reports and preparation materials and share with participants and ensure all necessary preparations are in order.Supervise, direct and coordinate the activities of personal, subcontractors and vendors as required to successful execute all aspects of the event or conference on the scheduled deliver date.Work with marketing managers and area sales directors to ensure speakers for events are prepared for these events and have the necessary travel arrangement made for them and fulfill and track all reimbursement fees.Work closely with program managers, committees and communications staff to effectively promote events to target audiences and obtain accurate event specifications.Develop and execute all follow up materials and payment to subcontractors and vendors and staff.Provide post event analysis, budget re-caps, participant feed-back and corporate learning into future plans.

DeSoto Sea & Cycle Adventures is a Kayak and Cycle Tour company. We provide day, weekend and week long adventures that empower people to live life to the fullest and explore this amazing planet.

- Selected and planned all company tradeshows and events.· Assisted in two product rollouts.

Ba, Marketing Communications

Certificate In Web Design, Certification In Web Development & Design