Industry: Building Materials Type of business: BtoBCementir Group produces and distributes white and grey cement, aggregates, ready-mix concrete, and cement based high value adding, premium products worldwide.Accountable for the full coordination of Sales, Marketing & Commercial Development activities at Global level for the whole range of products in Cementir Group scope, with a direct responsibility over White Cement and its strategy implementation, including enhancing the brand perception and identity in all the Regions.- Ensure and lead Commercial Development initiatives like developing and maintaining Key Accounts relationship, presiding over strategic deals, supporting specific cross BUs bidding, defining the Product Offering Strategy, coordinating Global Trading activities on cement, cementitious and special products.- Accountable for new business scouting in new/adjacent markets (by geography/product/application) including potential JVs and M&A origination- Leading and coordinating Product Innovation and Business Modelling activities at Group level- Leading and coordinating Market & Competitive Intelligence activities at Group level- Constantly developing Sales, Marketing & Commercial Development professional family, ensuring the alignment to market cutting edge practices in terms of skills, competencies and organizational layout, and leading/coordinating projects connected to new systems and to process improvements within S&M practice.

Industry: Building Materials (WHITE CEMENT) Type of business: BtoB Responsible for a newly established function at Group level, strategically aimed at coordinating and enhancing commercial, market and business development activities of White Cement globally, to further strengthen the Group's leading market position worldwide. Key accountabilities, reporting to the Group COO, acting as the key reference for White Cement towards Strategic Committee, Corporate functions and local BU rmanagement, and working closely with the local Sales teams:- Drive the proposal, development and consolidation of White Cement global strategy- Coordinate and preside over Commercial & Business Development activities in new markets- Coordinate over Key Account Management of both global industrial users customers and international trading companies- Identify, propose and deploy initiatives aimed at the business model evolution and commercial development of White Cement, in terms of value proposition, channels and relationships, customer analysis, downstream integration, product innovation.- Identify and propose business cases for new market opportunities- Design and develop marketing, branding, communication and promotions initiativesCementir Holding, through its daughter company Aalborg Portland, is the global leading player in White Cement with more than 3 mln ton capacity and production facilities strategically located in 4 continents. Serving White Cement to more than 70 markets worldwide, Cementir Holding/Aalborg Portland supports its partners by providing a consistent and high quality product, value adding services into the customers' supply chain, extensive technical and customer support, potential cooperation in (co)developing new applications using white cement.

Trading Company - building materials, commodities, shipping, raw materials, fuels, services

Commercial subsidiary of Aalborg Portland President (May 2016-Nov 2017) - Board Member from Dec 2017

Industry: Building Materials and Construction (Cement-RMC-Aggregates-Waste and Recycling)Type of business: BtoB Responsible for BUSINESS DEVELOPMENT and M&A in Europe and the US.Coordinate market intelligence at regional level.Driving the innovation pipeline in terms of new products, solutions and business models with a regional/cross business perspective.Commercial responsibility of the EXPORT cement business (approx. euro 70 M yearly sales, Europe and USA in focus) coordinating a central sales&marketing team, local sales managers and 4 commercial subsidiaries. Full accountability for Sales and Marketing, Bus Dev, International KAM performances and organisational development.Key account for international cement companies, trading companies and contractors in big infrastructure projects. Responsability on client relationship, bidding, negotiation and enforcement of contracts and binding agreements.Lead and coordinate strategic and commercial cross-BUs/cross-functional projects across the value chain (Cement-RMC-Aggregates-Waste and Recycling) in Northern Europe.Responsible for the strategy process, industrial plan and the yearly budget at Regional level, key contributor to cross-BUs and BUs plans.Key stakeholder of "Global Commercial Excellence" initiatives and M&A projects at Holding Group level.Reporting to the CEO, member of the Executive Management Team, President of Aalborg Portland France.

Industry: Building Materials and Construction (Cement-RMC-Aggregates-Waste and Recycling)Type of business: BtoB Responsible for BUSINESS DEVELOPMENT in Europe proposing and driving growth opportunities both on existing and new markets/products from the idea generation and early assessment to the execution, new business modelling and organisational design, business portfolio management, market analysis and strategic/commercial positioning. Lead and/or execute JVs and M&A from lead generation to due diligence, including providing structuring, pricing and negotiation advice to Top Management.Coordinate and support market intelligence at regional level.Commercial responsibility of the EXPORT cement business (approx. euro 70 M yearly sales, Europe and USA in focus) coordinating a central sales&marketing team, local sales managers and 3 commercial subsidiaries. Full accountability for Sales and Marketing, Bus Dev, International KAM performances and organisational development.Key account for international cement companies, trading companies and contractors in big infrastructure projects (eg. MetroCityRing, Femern Fixed Link). Responsability on client relationship, bidding, negotiation and enforcement of contracts and binding agreements.Lead and coordinate strategic and commercial cross-BUs/cross-functional projects across the value chain (Cement-RMC-Aggregates-Waste and Recycling) in Northern Europe. Contributor to the Industrial plan and strategy process and the yearly budget at Regional/cross-BUs level.Key stakeholder of "Global Commercial Excellence" initiatives and M&A projects at Holding Group level.Reporting to the CEO, I have one Business Development Manager and the Export Sales Director (and the Export Department) reporting directly to me. Member of the Executive Management Team.

Industry: Building Materials and ConstructionType of business: BtoBFocus on market intelligence, M&A and business development projects, white cement export commercial development.

CIS, Baltics, Scandinavia, Belgium, Balkans, N. America (Sept 07)CIS, Baltics, Scandinavia, Belgium (Feb 07)CIS, Baltics, Scandinavia (Apr 04)Industry: HVAC & plumbing (commercial and residential) - brown goodsType of business: BtoB and BtoBtoCAccountable for the commercial performance of the Area, Responsible for the Rep. Offices in Kiev, Moscow, Zagreb, managing local teams, sales agents, commercial assistants in HQ- Design, deploy, manage Commercial and marketing strategy across the Area (distribution and after sales network, routes to market, competitive analysis, pricing, product & brand portfolio mgmt, communication plans, campaigns)- Start up Rep. Offices in Moscow (Dec.‘04), Zagreb (Sept.‘07)- Develop commercial partnerships with national/regional Gas Distributors in RU, UA, BY- Develop the after sales service business model and Establish the offical service network in Ukraine, Russia- Coordinate design and development of new corporate websites in RU, UA, BY working with local agencies and local marketing teamProject leader:- brand positioning analysis on Export Area;- business case for a direct investment in Ukraine (brown/greenfield-acquisition);- new product development and commercial launch as a range completion, after a company acquisition in Spain, working with R&D, Pdt Mgmt and Sales Teams- OEM agreement with a US Partner coordinating with R&D, Pdt Mgmt, LegalPromoting KM tools and practices within Export Area

Fomer Merloni Termosanitari GroupIndustry: HVAC & plumbing (residential) - brown goodsType of business: BtoB and BtoBtoCStrategic Planning & Business Development - Planning & Finance Dept. Staff and support Top Management and market/product divisions.- Develop Group’s Medium Term Plan (financial & marketing planning);- Competitive intelligence, market analisys and competitors benchmarking, regular reporting to the Top Management;- Project co-leader for a brand portfolio analysis in 6 European markets - deployment of an effective re-positioning model;- Scout and analyse strategic opportunities (M&A business due diligence, new markets/segments in renewables, CHP);- Participate/promote cross-functional projects (make-or-buy on renewables, new “family line” development, Marketing Information System);- Key contact for industry research firms and management consultants

Industry: Management ConsultingMain projects:1) Vodafone - CRM, Knowledge Management (KM)Consumer Division: customer care process analysis, KM solution, reengineering of organisational model and internal information flows.2) Monte dei Paschi di Siena - KMCorporate Center and Commercial branches: KM’s needs and policy (strategy, roles, process), KM solution to support lending process to corporate clients (credit and business development).3) Customer Management Forum - Multiclient project - CRM Focus on CRM strategy and organisation, channel strategy, relationship capital and customer lifetime value, loyalty mgmt. Business cases in Financial Services and TelcoBenchmarking modelling and analysis “CRM strategies and the trend of customer care in Italy” 4) Regione Emilia Romagna - Public Sector - CRMFeasibility study to develop a “one-stop center”: service map and concept, change mgmt, economic valuationBugatti R., Di Marino M., “CRM and customer relationship to create value”, Sistemi&Impresa, 03/02.

Private EquityInternship - private equity investment fund focused on TMT and Biotech. Main tasks: business plan screening and analysis, industry and financial data analysis, strategic and financial valuation, review of transaction documentation.

Start up consulting with the Chambers of Commerce Consortium for the internet portal www.pmifinance.it. Key activities: business modeling, contents definition, service strategy and potential partnerships. Academic research on venture capital, e-finance, financial markets and IPOs.•Di Marino M., Megliola G., Perrini F., “From Neuer Markt to Nasdaq Europe: European finance is “activating””, Amministrazione e Finanza, n° 22, 30/11/01.•Di Marino M., Perrini F., “Waiting for real Star”, Milano Finanza, 24/03/01.Quote/Contribution in:•Perrini F., “The meta-market of e-finance”, in “Convergence. New competitive paths”, EGEA, 2001.•Perrini F., "E-valuation. Valuing Internet companies", McGraw Hill, 2000.•Perrini F., “Managing IPOs to leverage SMEs”, EGEA, 2000.

Venture Capital - Business IncubatorProject team member for a B2B e-marketplace start up on the event and business travel industry. Business plan preparation including competition analisys, business and financial modelling and planning.