- I am responsible for the P&L of my company in Western, Southern and Northern Europe.- The covered territories are Italy, Spain, France, Portugal, BE-NE-LUX, UK, Ireland, Nordics.- I have built and I am leading a team of 10 salespeople, plus in matrix 5 sales engineers. My goals are linked to manage the sales and business development in Western, Northern and Southern Europe, in order to grow the revenues of the Sub-Region I oversee, maximizing the profit for the company. Always aligned with Company Strategy and collaborating closely with PLM and Marketing to execute the defined strategy.- Accomplishment: under my lead I brought the area to grow on average 20% YoY, for 6 consecutive years. Got into 5 new Tier1 Mobile operators. Won important multi-million projects in Oil & Gas, Government, and Maritime Transport (that included products and services – turnkey and/or managed services projects). Structured the European Channel business: building the channel program across Europe Region, qualifying existing partners, carrying out new partners’ acquisition, empowering all the channels. Average overachievement of the annual quota of 130%.- My current activities also include - preparing and completing action plans together with my team; identifying trends; determining regional sales system improvements; implementing changes. - Meets regional sales financial objectives; preparing an annual budget; scheduling expenditures, controlling OPEX;- maintaining relationship with key customers.- I am in charge as General Manager of the Italian Branch “Ceragon Italy Srl”- I am in charge of the sales and business development strategy for all the Strategic Accounts and Prospects, always aligned with company Strategy.- I am in charge of Vodafone in the role of GAM- I am in charge of Telefonica in the role of GAM

General Manager of the Italian Branch

- I am responsible for the business development in Western Europe, having as main focus the grow of revenues, profit, product development, market share. I am also responsible to directly lead the creation and development of new opportunities to grow the Company business in the whole Western Europe area.- Accomplishment: penetrated a new Tier1 Mobile operator in less than 12 months, with a multi-million Booking intake. Overachievement of 300% of the annual quota.- My current activities include: - Achieves regional sales operational objectives by contributing regional sales information and recommendations to strategic plans and reviews; preparing and completing action plans; implementing production, productivity, quality, and customer-service standards; problems solving; completing audits; identifying trends; determining regional sales system improvements; implementing change. - Meets regional sales financial objectives by forecasting requirements; preparing an annual budget; scheduling expenditures; initiating corrective actions. - Maintains and expands customer base by counseling district sales representatives; building and maintaining relationship with key customers; identifying new customer opportunities. - Recommends product lines by identifying new product opportunities, and/or product, and service changes; surveying customer needs and trends; tracking competitors.

Territories: UK & Ireland, Baltics

I work under very limited supervision and supervising a group of sales, with the objective of increase Ceragon Networks market share and profitability in Telefonica through developing, implementing and monitoring strategies and action steps to achieve maximum global account penetration. My current activities include: -Developing, implementing and managing regional strategies to focus on growing targeted accounts. -Optimize existing relationship and develops new ones. -Identify, qualify and develop strategies to secure large opportunities at Telefonica and with strategic alliance partners. -Serve as point person/coordinator for contract development and negotiations. -Establish and develop relationships with appropriate purchasing, engineering and management contacts at Telefonica corporation with a focus on product applications and sales. -Provide appropriate information of Telefonica Group to local Key Account Managers (KAM) and support KAM to close business in the sub region.-Achieve sales targets for assigned accounts, to include frequent review to ensure that actual sales results mirror product mix and volumes agreed during global negotiations. This will include issuing a formal report each quarter reporting on the overall account status. -Pro-actively identify account issues that may become problematic and work with appropriate internal and external resources to resolve issues quickly. -Elevate critical issues, and recommended solutions, to Senior Management on a timely basis. -Maintain constant awareness of competitive threats that may affect account sales and profitability and take appropriate actions to neutralize competitive threats

Responsible for Sales in Poland, Czech Republic, Slovakia, Lithuania, Latvia, Estonia & Bulgaria.

Telefonica o2 Germany Account Manager

Project and Account Manager - Telefonica TELECOM Colombia - Banda Ancha Project

My main activities in SIAE: 1) Point to Point Radio Network Design and planning. 2) Mobiles, Data mobiles, Wimax, Wi-fi network planning and obtimization. 3) Turnkey projects on-field managment.