Michele Fancher Email & Phone Number

Arlington, Ma, Us

- Lead the marketing communications team and responsible for departmental budget.- Develop and implement annual marketing operational plans and budget to support organizational strategic objectives that include hospital advocacy and membership retention; business services growth; and community partnerships and engagement.- Apply and ensure adherence to brand strategy across the organization.- Lead the development of a full suite of traditional and digital marketing and… Show more - Lead the marketing communications team and responsible for departmental budget.- Develop and implement annual marketing operational plans and budget to support organizational strategic objectives that include hospital advocacy and membership retention; business services growth; and community partnerships and engagement.- Apply and ensure adherence to brand strategy across the organization.- Lead the development of a full suite of traditional and digital marketing and communications materials including social media, e-mail marketing, press materials, newsletters, speeches, presentations, website content, videos and blogs. Show less

- Develop white papers, reports and press materials.- Conduct research, including qualitative data collection and analysis.- Design and implement a grant-seeking process for the organization.- Identify funding prospects and develop grant proposals, letters of interest and other materials to support fundraising needs.- Monitor federal and state policy impacting hospitals and develop talking points and legislative correspondence.- Provide strategic communications counsel.

- Managed a departmental budget and a staff, including a marketing team of three as well as public affairs and special projects staff.- Created and implemented communication and marketing plans to support the overall business objectives of the organization.- Counseled executive leadership on effective communication strategies and tactics.- Crafted strategies and messaging to suit diverse audiences, including members and clients, prospective clients, the media, public policymakers… Show more - Managed a departmental budget and a staff, including a marketing team of three as well as public affairs and special projects staff.- Created and implemented communication and marketing plans to support the overall business objectives of the organization.- Counseled executive leadership on effective communication strategies and tactics.- Crafted strategies and messaging to suit diverse audiences, including members and clients, prospective clients, the media, public policymakers, business leaders and community organizations.- Ensured all communication materials were of high caliber, on message, and consistent with the organizational branding and positioning strategies.- Worked with business line executives, sales staff and marketing team to develop and implement marketing strategies to support sales and business development goals.- Developed membership advocacy goals and created and executed communication strategies to support these goals.- Cultivated relationships with key congressional offices to communicate advocacy messages.- Served as primary media relations contact; fielded press calls, coordinated and attended newspaper editorial board meetings, and placed news stories and op-ed pieces.- Established partnerships with community groups to address concerns and needs related to member hospitals.- Developed digital communication and marketing and social media strategies to support organizational goals.- Worked with an agency to re-brand and position the organization and its business services division and developed a new online strategy and two new websites to support the new identity. - Provided editorial direction and supervised the production of a variety of materials including briefing papers, news releases, marketing collaterals, and website and social media content.- Wrote speeches and talking points for executive leadership; ghost wrote op-ed pieces and online columns; wrote annual reports. Show less

- Part of a team to develop four-year strategic advocacy and communication agenda.- Developed content and directed production of a variety of publications including newsletters, news releases, brochures and reports to membership.- Oversaw website strategy and content development.- Edited all outgoing organizational communication materials.- Served as media spokesperson.- Developed talking points and media messages on sensitive topics.- Managed annual award program, to… Show more - Part of a team to develop four-year strategic advocacy and communication agenda.- Developed content and directed production of a variety of publications including newsletters, news releases, brochures and reports to membership.- Oversaw website strategy and content development.- Edited all outgoing organizational communication materials.- Served as media spokesperson.- Developed talking points and media messages on sensitive topics.- Managed annual award program, to include solicitation of nominations, review and selection, and development of awards program and presentation script. Show less

- Responded daily to inquiries from local, regional and national media.- Served as spokesperson for Medical Center and College of Medicine and Public Health.- Wrote for employee publications and patient information materials.- Edited communications materials.

Hcmba

Ma, Journalism

Ba, Political Science