Michele Erickson Email and Phone Number
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I'm a passionate strategist with a knack for building strong partnerships and driving data-focused innovation. With years of experience in ad tech and mar tech, I've led successful initiatives that fuel business growth, expand market reach, and create meaningful connections between companies and their partners.Whether it's developing go-to-market strategies, acquiring key data, or working alongside cross-functional teams to bring new products to life, I thrive in environments where collaboration and creativity are at the forefront. I love digging into complex challenges and finding ways to turn big ideas into tangible results.At the heart of everything I do is a focus on relationships--building them, nurturing them, and ensuring they're a win-win for everyone involved. I'm always thinking about how to align business goals with innovative solutions, and I'm excited by the opportunities that come with new technology and evolving markets.Let's connect if you're interested in discussing how strategic partnerships and data acquisition can unlock new growth opportunities--or if you just want to chat about the latest trends in digital innovation!
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Marketplace Business Development Specialist, Data LicensingLiverampDenver, Co, Us
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Director Of PartnershipsLs Direct Marketing Jul 2023 - Nov 2024In this role I developed and implemented a comprehensive partnership strategy, focusing on identifying and engaging high-value partners. I created detailed partner profiles and managed the partnership pipeline, ensuring alignment with business goals. I also crafted and maintained key resources, such as partner program pitch decks and reseller collateral, to support the sales team in effectively communicating value propositions. Additionally, I provided regular performance updates to the Executive Leadership team and board, offering insights on partnership performance and strategic alignment. In managing a portfolio of partnerships, I consistently identified and closed new opportunities that contributed to revenue growth and business expansion.
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Senior Director Strategic PartnershipsExperian Apr 2018 - Jun 2023Costa Mesa, Ca, UsI led a cross-functional team in assessing and planning new business initiatives, launching high-impact partnerships that aligned with long-term growth objectives. I worked closely with product and engineering teams in an agile environment to execute strategic priorities, driving innovation and speeding up time-to-market for key products. Collaborating with senior management, Finance, Corporate Development, and Legal teams, I identified and executed major partnerships, investments, and acquisitions to ensure strategic alignment and substantial returns. My team and I managed a diverse portfolio of partners, including DMP's, CDP's, social media platforms, cloud services and retail media networks, overseeing relationships that generated over $22M in annual revenue. Additionally, I provided insights and research to the Corporate Strategy group, helping to explore new market opportunities and refine strategies for emerging trends and technologies. -
Director Of Data And Platform PartnershipsExperian Jan 2011 - Mar 2018Costa Mesa, Ca, UsI provided leadership and direction for data acquisition initiatives that optimized both commercial and consumer marketing product portfolios, driving significant business growth and cost savings through strategic selection, negotiation, and management of data sources and vendors. I developed and executed a comprehensive data acquisition plan, securing key partnerships that enhances digital data solutions and expanded market reach. By mapping digital data solutions to align with the needs of major online partners, I ensured client requirements were met, fostering long term, mutually beneficial relationships. I also managed a portfolio of strategic partnerships focused on identity and digital data assets, consistently driving innovation and supporting the objectives of the Marketing Services group.
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Relationship Manager, Digital Advertising ServicesExperian Apr 2010 - Jan 2011Costa Mesa, Ca, UsIn this role I achieved sales goals by leveraging a deep understanding of data-driven products and digital advertising services, aligning solutions with client needs to create tailored and effective outcomes. I developed strong, strategic relationships with digital clients, ensuring a seamless fit between technologies and their business processes, leading to mutually beneficial partnerships and sustained growth. By continuously adapting and refining client engagement strategies, I maintained relevance and maximized the impact of Experian's offerings, driving ongoing success in a fast-evolving ditial advertising landscape.
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Director, Digital SalesDatalogix, Inc., (Formerly Nextaction) Jun 2008 - Apr 2010Westminster, Co, UsI led strategic campaign management and online advertising sales, building strong client relationships while overseeing the technical aspects of data-driven digital sales to optimize audience targeting using real-world data. I managed a substantial pipeline of IR 500 retail prospects, nurturing relationships with top-tier retailers and interactive ad agencies to expand market reach and drive sales growth. I guided potential partners through the entire sales cycle, from initial contact to legal and privacy reviews, ensuring compliance and technical integration while educating partners on transactional data and behavioral targeting techniques. -
Director Of TrainingDatalogix, Inc., (Formerly Nextaction) Jan 2006 - Jun 2008Westminster, Co, UsCreate, facilitate and conduct training corporate wide, with an emphasis on the sales/account management divisions, utilizing effective training methods and techniques. *Monitored, evaluated and reported on progress of Trainees to appropriate managers/team leaders. *Directly supervised New Hire Trainees, as assigned, and delivered corrective action if required, upon approval of HR, as process stipulates. *Responsible for the completion of coaching and corrective action paperwork for New Hires, as needed. *Identified gaps in training curriculum, gain approval to resolve, and take appropriate measures to correct. Responsible for set-up and maintenance of training environment and all materials. *Required to travel on behalf of the company and present themselves as a representative of the company to the client, and also required to interact with the client on specific tasks, projects, and assignments. *Attended Train-the-Trainer classes, or workshops when required and successfully completed Trainer Certification program.
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Sr. Account DirectorNext Action Sep 2003 - Dec 2005Consistently managed sales efforts and day to day management of a book of business that exceeded $1.8 million with significant growth year over year.*Maintained client relations across 100 companies with C+ level contacts*Sold transaction based data, buyer analysis, and trending research to retailers in order to help with their direct marketing initiatives*Sold online solutions to retailers including online advertising, as well as email promotions based on segmented lists*Created an annual working sales plans for book of business in order to achieve aggressive sales goals*Develop annual plans for clients in order to meet and exceed their corporate goals for the year*Managed company highest revenue generating client*Maintained effective and consistent track record of selling full suite of NextAction products to client base
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Associate Manager National Field AccountsAbacus (Epsilon) 1998 - 2001Us*Consulted with clients on Catalog, Retail and Email campaigns-i.e. Contact strategy, creative, list selection, merge purge and printer services *Create, present and implement annual strategic marketing plans including database analysis, e-mail planning/consultation, direct response programs and marketing research reports.*Response analysis on Direct Mail, Retail and Internet campaigns*Management of various internal / external projects (budgeting, forecasting, mentoring/ training, seminars)*Create and distribute proposals for data modeling, marketing reports and database services.*Partnered with clients in their corporate strategies and goals*Ranked in the top 5-10% consistently from 1998-2001 among all sales executives.*Responsible for $2.6M annual revenue goal. Averaged 20% growth year over year in revenue.
Michele Erickson Skills
Michele Erickson Education Details
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Carroll UniversityPsychology And Sociology -
Regis University
Frequently Asked Questions about Michele Erickson
What company does Michele Erickson work for?
Michele Erickson works for Liveramp
What is Michele Erickson's role at the current company?
Michele Erickson's current role is Marketplace Business Development Specialist, Data Licensing.
What is Michele Erickson's email address?
Michele Erickson's email address is mi****@****ian.com
What is Michele Erickson's direct phone number?
Michele Erickson's direct phone number is (877) 284*****
What schools did Michele Erickson attend?
Michele Erickson attended Carroll University, Regis University.
What are some of Michele Erickson's interests?
Michele Erickson has interest in Children, Horseback Riding Dressage Discipline, Pilates, Behavioral Targeting, Personal, Biking, Interactive Marketing And Sales Training, Professional, Cooking And Good Wine.
What skills is Michele Erickson known for?
Michele Erickson has skills like Global Human Resources Management, Board Administration And Support, Financial And Facilities Management, Visionary Leadership, Community And Public Relations, Fundraising, Supervisory Responsibilities, Business Acumen, Planning/organizing, Microsoft Office, Medical Billing, Medical Coding.
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