Michele E. Siewert Email & Phone Number

Cedarburg, Wisconsin, United States

Author of two children's booksSpecializing in fictional works for children and young adults

Mequon, Wi

Helping businesses find their voiceStrategize and collaborate with network of graphic artists, web developers and advertising professionals to develop content and channel strategies for small businessesMeet, interview and interact with business owners to understand their current products and prioritiesResearch and document key customer marketsDevelop marketing and sales strategies to increase customer engagementDevelop sales enablement tools and training materials Collaborate with stakeholders to determine how to measure and track ROI

Greater Milwaukee Area

Marketing department of one for a small ($30 million/90 people) industrial oven, furnace and washer systems manufacturer Collaborated with stakeholders to develop Marketing Strategy for the five distinct divisions of this manufacturer. Developed the marketing plan for the new Aftermarket and Industrial Ovens Departments.Collaborated with all departments and the vendor to design, coordinate, and install every aspect of the new website including SEO/Google Analytics. Developed video content for website and trade show sales tools. Coordinated video shoots and final message for product videos.Coordinated planning, logistics and sales programs for international and domestic trade showsBrand management through development of sales tools such as: product brochures, blogging, case studies, white papers and press releases. Determined how to measure and track ROIPlanned and executed a budget of $300,000.

Researched and developed leads into opportunities for the prime label division of a medium sized label manufacturer. Researched, identified, documented and developed key customers and marketsResearched and developed new label productsPartnered with sales team to ensure alignment on content and channels for prime label sales solutions, identifying opportunities, defining prioritiesCollaborated with team members to develop sales tools Attended customer meetings, trade shows, conferences and seminars Coordinated trade shows, including: planning, logistics and sales programs.Developed brochures, social media campaigns, marketing campaigns, and calling scripts

Milwaukee Wi

Designed a new marketing program for this niche field machining businessManaged marketing team Implemented and maintained market segmentation strategy, defined, mapped, and quantified markets Developed sales enablement tools including brochures, website, Voice of the Customer surveys, training materialManaged customer retention efforts Developed ROI measurablesCoordinated trade show messaging and logistics

Mayville, Wi

Primary point of coordination for branded productsManaged marketing teamCollaborated with Sales team, distributors, and internal stakeholders to increase product offeringsWorked closely with teams to engage distributors and customers Met, interviewed and collaborated with distributors to increase product knowledgeCost/price analytics

Primary point of coordination for a start up company developing a new SIP building materialWrote Business Plan, Marketing Plan, SBA Loan Proposal resulting in a $250,000 SBA loanResearched, identified, documented and developed potential customers, industries, vendors and competitors. Developed vendor networkStrategized and collaborated with partners to focus product developmentWrote comparison analysis of International Building Codes vs Wisconsin Building Codes vs Florida Building Codes Cost/price analytics

Mba, Marketing

Bs, Industrial Engineering

Activities and Societies: Institute of Industrial Engineers Society of Women Engineers

Associates, Science