Marketing Director
CurrentAs the Marketing Director at Steffens Law Offices, I lead all aspects of the firm’s marketing strategy, driving initiatives that build brand awareness, generate client leads, and enhance engagement. I manage the firm's Google PPC campaigns, focusing on tailored strategies that align with business objectives and maximize ROI. I also spearhead the integration and development of systems that optimize Google reviews, enhancing our online reputation and search visibility.In my role, I ensure seamless coordination across digital and traditional marketing channels, leveraging tools like Lead Docket and Filevine to streamline workflows and improve operational efficiency. From managing social media campaigns to collaborating with vendors for radio and community outreach programs, I bring a creative yet analytical approach to every project.Core Competencies:♦ Google PPC Campaign Strategy & Management♦ Client Review Optimization & Reputation Building♦ Lead Docket & Filevine Workflow Integration♦ Social Media Marketing & Content Creation♦ Multi-Channel Campaign Management (Digital, Radio, Print)♦ SEO & Website Optimization♦ Team Collaboration & Vendor Partnerships