Michele Polz Email & Phone Number

Florida, United States

Raleigh, Nc, Us

Engagement Models for Impact:

Hamilton Township, New Jersey, Us

Responsible for: brand, product marketing, content marketing, events, communications, public relations, media relations, website, creative, and social media channelsSaaS/Information Technology within the Construction Industry

Cambridge, Ma, Us

Member of the Global Commercial Strategy team recruited in to establish a consumer digital engagement platform for and in collaboration with business partners across the therapies from early discovery to life-cycle management stages. Using patient insights, designed commercial strategies and tactical plans to maximize the role of the patient in company brand planning, improved access and maintenance of therapy. Designed a shared service framework model to enable accelerated development of patient-centric business models. Model tested in Lupus, IPF, Alzheimer, Hemophilia, MS & SMA diseases.

Paris, France, Fr

Member of the US Diabetes Leadership Team ($5B portfolio). Patient-centricity that was done, not spoken.Developed first ever patient-centric digital strategy in Sanofi US, opening new channels of customer acquisition and retention.Consistently received promotions and played critical role in propelling company to dominant position in U.S. Diabetes market by orchestrating a modern consumer (patient centric) digital strategy for coordinating Digital, Social, and Editorial excellence to produce award­‐winning portfolio of digital assets.

Paris, France, Fr

Launched the first Life Science Open Data Innovation Challenge, DataDesignDiabetes, to identify healthcare service innovations, producing new pipelines with Digital Health start up partners, also used platform to launch Collaborate|Activate, a global advocacy challenge and IGNITE, a global drug delivery design challenge; Design Challenge was held up as the "gold standard" by the White House. Lead 20-person team.

Paris, France, Fr

Member of the INCC Leadership Team. Pioneered Design Thinking @sanofi.

New York City, Ny, Us

Member of the Leadership Team.Led demand generation and customer retention for Client Development business unit. Double-digital revenue growth YOY in Client Development SMB market. Performance Highlights: • Devised and executed modeling and analytical tools, fine-tuning targeting and mining and circulation execution for multi-channel strategies, increasing demand generation response rates by 22%, conversation rates by 20% while cutting overall expenses by 10%. • Crafted B2B marketing plans and campaigns consisting of direct mail and online strategies, public and media relations, strategic advertising, trade show participation, and thought leadership to support sales team objectives and achieve company’s goals. • Led the Small Law Client Development Task Force to increase year over year retention and growth rates of “at risk” customers. Increased renewal rates to 86% by retaining, cross-selling, and up-selling to customers based on their buying habits as identified by data-driven predictive modeling. • Drafted 3-year and fiscal year marketing plans. Performed monthly forecasting and managed department’s P&L.