Michele M. Frost Email & Phone Number

Rockville, Md, Us

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Boston, Us

We are a strategic marketing consultancy hired to help companies meet and exceed revenue goals. On the daily, we take a magnifying glass to every aspect of your GTM strategy including content, creative, offer development and operations. Recommendations are data-driven, tested, analyzed, and shared with clients. Transparency matters.Originally incorporated as Grounded Interactive, LLC.

Boston, Massachusetts, Us

Founded in 1995, PAN Communications is a data-focused integrated marketing and public relations agency servicing technology, healthcare and consumer tech brands. With offices in Boston, San Francisco, New York, Orlando and London, PAN delivers insight-driven, measurable public relations and demand generation programs for leading and emerging brands such as Citrix, SAP, Philips, Apps Associates, Acquia and Thermo Fisher Scientific. The firm provides marketers with impactful communications and integrated marketing services that build brand equity.

Boca Raton, Florida, Us

Hired to develop and implement go-to-market strategies for diverse set of global SaaS solutions. Worked directly with product development, product marketing as well as sales executives to provide campaigns that differentiated Blackboard's offerings and showcased client-side value. Developed always-on campaign framework across multiple verticals and buyer personas. Built centralized demand generation center, including media mix planning and campaign production. Created standard campaign implementation and management framework, improving pipeline results by 56% YOY. Launched Account Based Marketing (ABM) to 200+ accounts to support SaaS product launch, partnered with senior sales leadership . Re-tooled lead processing and scoring to reflect new go-to-market strategies, supporting multiple global verticals. Implemented standard marketing taxonomy and campaign reporting metrics allowing for rapid results measurement and optimization execution by market, offer and channel. Produced and executed Bb World Live, 17-hours of live streaming, 40+ hours of exclusive on-demand content relevant for teachers and trainers in Higher Ed, K-12, Corporate and Government sectors.Designed and implemented social selling program in coordination with sales enablement. Social programs received notice in the New York Times and earned a top-spot in Kapost's annual top-50 B2B marketers report. [Note: The Blackboard Boston office closed in Q4 2015 followed by the announcement, by owner Providence Partners, that the company was for sale. At this point, I opted to serve as the general contractor and carpenter for an extensive renovation of my new home. Building or taking on a fixer upper was on my bucket list.)

Boston, Ma, Us

Deliver marketing strategy as part of an internal agency to 50 primary client organizations. Help clients develop and embrace a digital vision and cross-channel approach; conduct capability presentations and engage executives in developing emerging technology tools.Manage strategic roadmap for digital engagement experience, inclusive of mobile applications. Leverage strategic digital marketing and automation expertise to develop and execute multi-channel marketing campaigns. Channels include: display advertising, SEO, SEM, social, and email. Increased SEM Share-of-Voice by 42% YoY while decreasing conversion costs by 60%. Built and executed SEM and YouTube plan for supporting expanded clinical networking presence in United Arab Emirates, leading to 50% increase in traffic and engagement.Replatformed and launched new enterprise website for global pediatric healthcare and research system. Followed with responsive web design launch. For reporting and analysis, implemented Google Analytics as well as ForSee’s Website Satisfaction Survey and Session Replay. Also implemented department-wide analytics taxonomy, campaign reporting (Salesforce/Marketo) and department dashboard. Boston Children's Hospital is a comprehensive center for pediatric healthcare. As one of the largest global pediatric medical centers in the United States, BCH sees 25,000 inpatient admissions and 600,000 visits each year across 300+ specialized clinical programs. Boston Children's Hospital is also home to the world's largest research enterprise based at a pediatric hospital.childrenshospital.orgchildrenshopsital.org/research-and-innovationBabySee Apple's App storefacebook.com/BostonChildrensHospitallinkedin.com/company/boston-children's-hospitaldanafarberbostonchildrens.org

Cambridge, Ma, Us

Managed Digital Demand Generation, Creative Services, and Marketing & Technology Operations teams, as well as freelancers and agency relationships. Developed ROI analysis and strategic plans for digital and social marketing, including budgeting, campaign development, measurement, vendor selection, implementation and training. Owned and leveraged blogs, micro-sites, website and event mobile experience, email, SEO/SEM, community/ social (Twitter, LinkedIn, Facebook, YouTube). Campaign responsibilities included design and copy creation, rich media development including video and interactive widgets, plus technical integration with marketing automation systems. Conducted usability testing and client research to identify and prioritize client requirements and prospect buyer journey. Transitioned direct marketing and web production teams into digitally centric creative services (designers, videographers, photographers), interactive and marketing technology automation teams. Built digital, portable video studio. Delivered B2B demand generation programs in concert with sales enablement and leadership teams. Launched lead scoring, nurture and client on-boarding programs. Built multi-channel campaigns around key content themes. Leveraged video, whitepaper downloads and webinar offers. Cost effectively used social (Twitter, blogs, community), email and SEM to drive leads.Launched new website (HP Autonomy), blogs (Drupal) and community (Jive). Work included change management leadership, training and ongoing support. Selected and implemented landing-page/microsite content management system (CMS), integrated with Salesforce.com and Eloqua. Established sales funnel from marketing to sales-ready engagement, opportunity tracking and pipeline management. Forrester Research, Inc. is an independent global research and advisory company that provides pragmatic and forward-thinking advice to global leasers in business and technology.

Cambridge, Ma, Us

Cambridge, Ma, Us

Calgary, Alberta, Ca

Critical Mass (Chicago, IL) helps organizations define, build, measure, and expand their digital presence. Capabilities include site optimization, user-centered design, personalization, application development, and electronic marketing programs. Clients include Mercedes-Benz, Dell, Hyatt, Morgan Stanley, and Pampers. Named top interactive agency by Forrester Research for 3 consecutive years.

Chicago, Il, Us

Yesmail, Inc. (Chicago, IL) is an online relationship management company with a primary focus in the email channel. Yesmail’s portfolio of direct marketing solutions includes email technology, data solutions, and strategic services. Clients included Hewlett-Packard, Avon, Countrywide, ABN-Amro, Nine West Group and Amtrak. Purchased by CMGI; acquired PostCommunications; acquired by infoUSA.

Trans National Group Services (Boston, MA) creates and markets ancillary membership products to build member loyalty and generate passive income. Products developed and marketed include an array of travel, communications and financial products and services. TNG is a pioneer in the affinity marketing industry.

Boston, Ma, Us

Fenway Community Health Center’s (Boston, MA) mission is to enhance the physical and mental health of the Fenway community, which includes the elderly, homeless and those without the financial means to access health related services. FCHC is a nationally recognized leader in HIV-medical care and mental health treatment.

New York, Ny, Us

Weber Shandwick Worldwide, formerly The Weber Group, Inc., (Cambridge, MA) ranks as the world’s largest public relations and communications management firm.

Ba, American Literature

Education record