Michele M. Frost Email and Phone Number
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Senior marketing leader with extensive revenue generation expertise. Strategic and hands-on leader experienced with digital and offline marketing channels including: website and mobile design, launch and run; SEO/SEM; social media; content marketing; community; email marketing programs; public relations, collateral; direct mail, and events marketing. Strong sales-partner, contributing analytics, data segmentation and the operational experience needed to execute revenue generating campaigns. Partners with product marketing and sales executives to identify and develop multi-channel content needed to generate awareness and communicate brand value. Success mapping business goals, emerging technologies and user requirements into scalable, build-able online applications.Experience recruiting, managing and developing innovative marketing teams, inclusive of digital champions, designers, photographers, videographers, writers, analysts and marketing automation engineers. Known for transforming traditional marketing organizations into digital centers of excellence. Live a measure-to-manage, test-and-learn, find-a-way approach to integrating digital channels into marketing plans. Specialties: Revenue Generation Strategic Planning & ROI AnalyticsContent StrategyOmni-channel CampaignsBrand Building & Reputation ManagementTeam DevelopmentSales EnablementDigital Marketing StrategySocial Media StrategyAccount Based MarketingInfluencer MarketingSearch Engine Marketing - Pay-per-click (PPC) and Search Engine Optimization (SEO)Customer Experience Journey Mapping & StrategyContent Strategy & ExecutionIntegrated Marketing & Advertising StrategyInbound MarketingCommunications and Earned MediaNurturing ProgramsMarTech Stack Selection and ImplementationContent WriterMarketing Automation & Analytics Technology Solutions:CRM: Salesforce, HubspotESP: Pardot, Marketo, EloquaAnalytics: Google Marketing Platform, Netbase, Trendkite, Audiense, Forsee, iPerceptionsCMS: WordPress, AdobeDAM: Kapost
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Senior Director, Iprescribe Gtm And Revenue MarketingDrfirst, Inc. Sep 2024 - PresentRockville, Md, Us...
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Founder, Chief Strategic OfficerDecipher Marketing Group Nov 2016 - PresentBoston, UsWe are a strategic marketing consultancy hired to help companies meet and exceed revenue goals. On the daily, we take a magnifying glass to every aspect of your GTM strategy including content, creative, offer development and operations. Recommendations are data-driven, tested, analyzed, and shared with clients. Transparency matters.Originally incorporated as Grounded Interactive, LLC. -
Vice President, Integrated MarketingPan Communications Oct 2016 - Nov 2022Boston, Massachusetts, UsFounded in 1995, PAN Communications is a data-focused integrated marketing and public relations agency servicing technology, healthcare and consumer tech brands. With offices in Boston, San Francisco, New York, Orlando and London, PAN delivers insight-driven, measurable public relations and demand generation programs for leading and emerging brands such as Citrix, SAP, Philips, Apps Associates, Acquia and Thermo Fisher Scientific. The firm provides marketers with impactful communications and integrated marketing services that build brand equity. -
Director, Digital Marketing & Campaign Performance CenterBlackboard Jul 2014 - Sep 2015Boca Raton, Florida, UsHired to develop and implement go-to-market strategies for diverse set of global SaaS solutions. Worked directly with product development, product marketing as well as sales executives to provide campaigns that differentiated Blackboard's offerings and showcased client-side value. Developed always-on campaign framework across multiple verticals and buyer personas. Built centralized demand generation center, including media mix planning and campaign production. Created standard campaign implementation and management framework, improving pipeline results by 56% YOY. Launched Account Based Marketing (ABM) to 200+ accounts to support SaaS product launch, partnered with senior sales leadership . Re-tooled lead processing and scoring to reflect new go-to-market strategies, supporting multiple global verticals. Implemented standard marketing taxonomy and campaign reporting metrics allowing for rapid results measurement and optimization execution by market, offer and channel. Produced and executed Bb World Live, 17-hours of live streaming, 40+ hours of exclusive on-demand content relevant for teachers and trainers in Higher Ed, K-12, Corporate and Government sectors.Designed and implemented social selling program in coordination with sales enablement. Social programs received notice in the New York Times and earned a top-spot in Kapost's annual top-50 B2B marketers report. [Note: The Blackboard Boston office closed in Q4 2015 followed by the announcement, by owner Providence Partners, that the company was for sale. At this point, I opted to serve as the general contractor and carpenter for an extensive renovation of my new home. Building or taking on a fixer upper was on my bucket list.) -
Director Marketing, Digital & InteractiveBoston Children'S Hospital Apr 2013 - Jun 2014Boston, Ma, UsDeliver marketing strategy as part of an internal agency to 50 primary client organizations. Help clients develop and embrace a digital vision and cross-channel approach; conduct capability presentations and engage executives in developing emerging technology tools.Manage strategic roadmap for digital engagement experience, inclusive of mobile applications. Leverage strategic digital marketing and automation expertise to develop and execute multi-channel marketing campaigns. Channels include: display advertising, SEO, SEM, social, and email. Increased SEM Share-of-Voice by 42% YoY while decreasing conversion costs by 60%. Built and executed SEM and YouTube plan for supporting expanded clinical networking presence in United Arab Emirates, leading to 50% increase in traffic and engagement.Replatformed and launched new enterprise website for global pediatric healthcare and research system. Followed with responsive web design launch. For reporting and analysis, implemented Google Analytics as well as ForSee’s Website Satisfaction Survey and Session Replay. Also implemented department-wide analytics taxonomy, campaign reporting (Salesforce/Marketo) and department dashboard. Boston Children's Hospital is a comprehensive center for pediatric healthcare. As one of the largest global pediatric medical centers in the United States, BCH sees 25,000 inpatient admissions and 600,000 visits each year across 300+ specialized clinical programs. Boston Children's Hospital is also home to the world's largest research enterprise based at a pediatric hospital.childrenshospital.orgchildrenshopsital.org/research-and-innovationBabySee Apple's App storefacebook.com/BostonChildrensHospitallinkedin.com/company/boston-children's-hospitaldanafarberbostonchildrens.org -
Vice President, Digital Marketing And TechnologyForrester Research Sep 2012 - Feb 2013Cambridge, Ma, UsManaged Digital Demand Generation, Creative Services, and Marketing & Technology Operations teams, as well as freelancers and agency relationships. Developed ROI analysis and strategic plans for digital and social marketing, including budgeting, campaign development, measurement, vendor selection, implementation and training. Owned and leveraged blogs, micro-sites, website and event mobile experience, email, SEO/SEM, community/ social (Twitter, LinkedIn, Facebook, YouTube). Campaign responsibilities included design and copy creation, rich media development including video and interactive widgets, plus technical integration with marketing automation systems. Conducted usability testing and client research to identify and prioritize client requirements and prospect buyer journey. Transitioned direct marketing and web production teams into digitally centric creative services (designers, videographers, photographers), interactive and marketing technology automation teams. Built digital, portable video studio. Delivered B2B demand generation programs in concert with sales enablement and leadership teams. Launched lead scoring, nurture and client on-boarding programs. Built multi-channel campaigns around key content themes. Leveraged video, whitepaper downloads and webinar offers. Cost effectively used social (Twitter, blogs, community), email and SEM to drive leads.Launched new website (HP Autonomy), blogs (Drupal) and community (Jive). Work included change management leadership, training and ongoing support. Selected and implemented landing-page/microsite content management system (CMS), integrated with Salesforce.com and Eloqua. Established sales funnel from marketing to sales-ready engagement, opportunity tracking and pipeline management. Forrester Research, Inc. is an independent global research and advisory company that provides pragmatic and forward-thinking advice to global leasers in business and technology. -
Vice President, Digital MarketingForrester Research Jul 2010 - Aug 2012Cambridge, Ma, Us
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Director, Web MarketingForrester Research Jun 2007 - Jun 2010Cambridge, Ma, Us
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Account Director, Digital StrategistCritical Mass Sep 2003 - Jun 2007Calgary, Alberta, CaCritical Mass (Chicago, IL) helps organizations define, build, measure, and expand their digital presence. Capabilities include site optimization, user-centered design, personalization, application development, and electronic marketing programs. Clients include Mercedes-Benz, Dell, Hyatt, Morgan Stanley, and Pampers. Named top interactive agency by Forrester Research for 3 consecutive years. -
Vp Crm, Director Digital Campaign ManagementYesmail Aug 1999 - Mar 2003Chicago, Il, UsYesmail, Inc. (Chicago, IL) is an online relationship management company with a primary focus in the email channel. Yesmail’s portfolio of direct marketing solutions includes email technology, data solutions, and strategic services. Clients included Hewlett-Packard, Avon, Countrywide, ABN-Amro, Nine West Group and Amtrak. Purchased by CMGI; acquired PostCommunications; acquired by infoUSA. -
Marketing DirectorTrans National Group Services Aug 1994 - Aug 1999Trans National Group Services (Boston, MA) creates and markets ancillary membership products to build member loyalty and generate passive income. Products developed and marketed include an array of travel, communications and financial products and services. TNG is a pioneer in the affinity marketing industry.
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Marketing And Public Relations ManagerFenway Community Health Center 1991 - 1994Boston, Ma, UsFenway Community Health Center’s (Boston, MA) mission is to enhance the physical and mental health of the Fenway community, which includes the elderly, homeless and those without the financial means to access health related services. FCHC is a nationally recognized leader in HIV-medical care and mental health treatment. -
Public Relations Account ExecutiveWeber Shandwick Worldwide 1988 - 1991New York, Ny, UsWeber Shandwick Worldwide, formerly The Weber Group, Inc., (Cambridge, MA) ranks as the world’s largest public relations and communications management firm.
Michele M. Frost Education Details
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College Of The Holy CrossAmerican Literature -
Msja
Frequently Asked Questions about Michele M. Frost
What company does Michele M. Frost work for?
Michele M. Frost works for Drfirst, Inc.
What is Michele M. Frost's role at the current company?
Michele M. Frost's current role is Strategic, Creative, Data-driven Marketing Revenue Executive (B2B, B2C).
What is Michele M. Frost's email address?
Michele M. Frost's email address is mi****@****ail.com
What is Michele M. Frost's direct phone number?
Michele M. Frost's direct phone number is +140265*****
What schools did Michele M. Frost attend?
Michele M. Frost attended College Of The Holy Cross, Msja.
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