Developed a KPI based reporting framework to evaluate success of campaigns and present to clients. Recommended partnerships and vendor consolidations to increase profitability. Identified opportunities to scale operations by improving processes for distributed teams across the US.

Started a new Site Content program team within the company responsible for growing audience, engagement and site repeat visitation via content and foundational site tools/platforms. Became the Product Management subject matter expert (SME) for the following areas: Editorial Content, Video, Personalization, Adobe Experience Manager (AEM), User Generated Content (e.g. Consumer Reviews), Customer Identity Management, and Contextual Taxonomy.Led a cross-functional team and external vendor through a major migration of 15 Editorial publishing, promotional and SEO Autolinking tools into the Adobe Experience Manager (AEM) content management system (CMS). This resulted in improved Editorial Content time to market and 20% reduction in Bounce Rate for paid Search Engine Marketing (SEM) traffic to the Home Page.Developed a new revenue stream for the company: KBB Audience Data Product for customer retargeting of valuable vehicle shopper segments within our Adobe Audience Manager (AAM) data management platform (DMP). Worked with Sales to increase revenue by 100% within 12 months.

Provided strategic and tactical marketing recommendations to companies at different stages from new to established. Developed marketing plans and messaging based upon clients' business models and goals, competitive analysis, customer analysis and industry best practices. Created customer acquisition plans incorporating online traffic generation methods and partner opportunities.

Hired to jump start revenue growth in a new division of the Company. Responsible for identifying new verticals, building offer landing pages, driving traffic to these sites, and working with Sales to secure buyers for leads.Full ownership of the lead generation websites from beginning to end, including P&L accountability with quarterly revenue goals. Worked directly with Senior Management team.

Worked with VP of Business Development and CEO to sign partnership deals with retail, consumer electronics, media, and broadband companies. Created financial projections to determine business viability of partnerships and define deal terms. Playing dual role as Project Manager, drove technology and creative integration for all new Business Partners and ensured consistent user experience.

Built customer acquisition targets by segment and developed marketing programs to deliver on time and in line with ROI focused goals. Continuously analyzed data and tested for success (ads, landing pages, keywords). Responsible for the entire company’s online marketing strategy, including Search Engine Optimization (SEO), Paid Search Engine Marketing (SEM), Email Marketing, etc. Also managed offline campaigns with external Public Relations firm.

Responsible for new product creation that assisted sales efforts and reinforced customer-centric marketing principles for this $20MM+ worldwide provider of Online Rewards and Loyalty programs. Worked with CEO and VP of Sales on client strategy, technology development and positioning to close large and medium deals with ‘A’ brand clients. Within 3 months, developed product plan and technology specifications for 6 new online tools that were directly linked to revenue goals.

Product Manager responsible for entire company’s revenue growth ($24MM annually). Increased revenue yield per user by 17% within first 3 months on the job. Managed a team of 12 Account Executives, Analysts, and Campaign Managers on daily optimization, analysis and testing. Created Sales and Marketing package proposals and directed campaign delivery to facilitate Sales Team efforts. Reported directly to CEO.

Secured venture funding from Cambridge Incubator to create a web-based service that provided nonprofit clients, event participants and their donors with improved online fundraising tools and marketing outreach. Partnered with Harvard Business School and McKinsey & Company consulting to perform target market research and competitive analysis. Successfully led the company from concept, business case and technology beta launch through to marketing initiatives and business development.

Promoted to MBA level Associate responsibilities within 3 months. Created complex financial models and risk assessment for highly leveraged lending transactions to Media & Telecom companies. Developed a training protocol and managed 4 new Analysts.