Michele Mitchell Email & Phone Number

Swedesboro, NJ, US

Developing a compelling marketing and brand strategy that delivers on value creation initiatives and revenue growth goals. Building and executing a comprehensive, multi-channel demand generation strategy and website development and optimization. Lead strategy for all marketing efforts (paid and organic), digital analytics, consumer insights, brand.

• Strategic advisor to companies in growth stage, funding rounds, or pre-sale positioning; sought after repeatedly for C-suite expertise in propelling sustainable growth and investment plans. Expert in achieving.
• Led branding initiative, pre-launch, and GTM campaign strategy of new meditation app, Expand.
• Developed strategic partnership with company representing the “the world’s largest life transformation platform” to propel significant brand exposure.Growth Marketing Consultant, TerritoryFoods.com
• Developed growth marketing plan and launched affiliate marketing. Managed persona and brand perception qualitative research to understand customer usage, discover significant shifts in distribution model, and leverage.
• Delivered significant incremental revenue in first 6 months.
• Grew acquisition through new channels of Connected TV, print, and lead generation.

New York, New York, US

• Key member of senior management team tasked with the turnaround of a streaming fitness membership business. Company restructured and transitioned platform to centralized IAC organization.
• Led development of all acquisition and retention marketing campaigns, including TV (linear and digital platforms), radio/podcasts, digital, paid search, email, and social. Managed $10M budget (included $3.5M TV and.
• Executed rebranding project resulting in new digital campaigns, TV commercials, and PR efforts emphasizing the program’s community focus.

Stamford, CT, US

• Invited to start-up incubator led by Priceline founder, Jay Walker, to lead marketing initiatives of start-up and spin-off companies.$30M budget | Hired and managed team of 15 across 3 offices and agency partners |.
• Forged strategic partnerships with Mastercard and The Wall Street Journal to develop co-branded, digital marketing campaigns, capturing business travel customers for Upside and extending exclusive benefits to partners’.
• Managed national radio and podcast campaigns with $15M budget; managed 23 national endorsers. Oversaw creative strategy, script approval, and voice talent for radio spots.
• Increased conversion from 73% to 81% and decreased cost per conversion by 40% in one quarter.Life-Stages.org: Life insurance pilot focused on educating consumers through social media. Managed partner relationship with.

New York, NY, US

• After 10-year rapid-rise, early-career success at Time Inc., called back to develop membership-based site focused on entertaining content supported by sweepstakes and a loyalty program. Led content programming.
• $6M budget | Recruited and developed 30-person business and technology team.
• Grew membership to 3.8 million in 20 months prior to division being sold.

New York City, NY, US

• Established Audience Development function for iVillage.com, iVillage.co.uk, and astrology.com. Developed SEO, SEM, Social Media, Newsletters (47), Content Syndication and Marketing programs to support a variety of.
• Grew traffic by 30% YOY (’09 vs ’10) through new source development, strategic SEO, and newsletter improvements.
• Business lead for iVillage Community which includes management of 650+ community leaders, product roadmap, and integration with iVillage content and ad sales programs.
• Managed and developed the Research & Analytics team including establishment of site side metrics and reporting (Omniture)and Ad Sales supported research and audience reporting.
• Lead marketing programs for traffic initiatives, member acquisition, editorial packages, and Ad Sales efforts.
• Identify emerging technologies to drive traffic or acquire new members (Evri, Outbrain, and Perfect Market).

New York, New York, US

• Recruited by President, Global Digital Media to establish Audience Development discipline.
• Established Research & Reporting Group to support Ad Sales, Marketing, Audience Development, and Digital Acquisitions to drive fact based strategies and decisions.
• Developed RDA branded experiences throughout the social graph through content efforts (blogs, Digg, Twitter), Social Communities (Facebook, Gather), and YouTube to drive engagement, brand impressions, and traffic.
• Developed international SEO strategic approach for content sharing across RD’s international domains.
• Managed international platform development, vendor evaluation, SEO/SEM & Social Media initiatives for RDA’s 74+ global properties in 21 languages.
• Increased RD.com traffic 54% with new sources of visitors from Newsletters, Social Communities, and SEO initiatives.

New York, NY, US

• After 10-year rapid-rise, early-career success in multi-channel subscription marketing roles, called back to develop membership-based site focused on entertaining content supported by sweepstakes and a loyalty program..
• Vice President/General Manager, AmericanFamily.com (2011 – 2012)
• Time for Kids, Consumer Marketing Director (2004 – 2006)
• Time Magazine, Director of Retention Marketing, (2003 – 2004)
• Fortune Small Business: Assistant Consumer Marketing Director (2002 – 2003)
• Director of Marketing Information Group (2001 – 2002)