Digital and e-commerce executive with deep experience leading global multi-channel marketing initiatives, creating strategic partnerships, and developing and launching brand campaigns for B2C and B2B start-up and established companies. My career has spanned marketing leadership roles with industry-leading, iconic brands such as Time Warner, NBC Universal, and Reader’s Digest. I have also played key roles in launching, growing, and turning around early-stage and start-up ventures for companies such as Walker Innovation, JRCigars.com, TerritoryFoods.com and DailyBurn.com. I can quickly identify what’s working, what isn’t, and where growth potential exists. By identifying and assessing all aspects of a company’s performance from team members, historical data, and business partners, I rapidly implement short-term growth opportunities while developing a sustainable long-term strategy.BRAND STRATEGYMy brand strategy experience encompasses full re-branding efforts, start-up brand positioning, and brand proposition for business extensions. My brand philosophy is to establish clear positioning of brand, services, and products to differentiate value for customers.ANALYTICS OPTIMIZATIONWith 10+ years overseeing the analytics function, my work in this space has included implementing attribution reporting to inform and optimize marketing spend. I am skilled in leveraging data and analytics (CAC, ROAS, LTV, etc.) to inform strategic marketing recommendations.VALUE PROPOSITION• Consummate “Doer” who identifies the appropriate internal and external resources to bring together to get work done.• Exceptional strategic vision, execution, financial acumen, and customer insight, with significant achievements delivering growth, building revenue, and maximizing awareness.• Agile executive skilled at determining appropriate business scenarios and pivots and optimizing $30M+ and start-up level budgets and resources.