Michele Mitchell Email & Phone Number

New York, Ny, Us

Swedesboro, Nj, Us

Developing a compelling marketing and brand strategy that delivers on value creation initiatives and revenue growth goals. Building and executing a comprehensive, multi-channel demand generation strategy and website development and optimization. Lead strategy for all marketing efforts (paid and organic), digital analytics, consumer insights, brand development & positioning, and the ecommerce experience. Developed organizational and strategic transition to an omni-channel marketing approach. Accountable for deploying high impact, engaging collateral that delivers on the brand promise and provides customers with a personalized experience.

Strategic advisor to companies in growth stage, funding rounds, or pre-sale positioning; sought after repeatedly for C-suite expertise in propelling sustainable growth and investment plans. Expert in achieving integrated retention and acquisition marketing results across traditional and digital media, for both B2B and B2C growth.Services and Expertise: Digital Transformation, Multi-channel Marketing, Business Development, Partnership Strategy, Brand Identity and Analytics Platform Structure.SELECTED APPOINTMENTS:Chief Marketing Officer, GolfForever.com Managed rebranding initiative and developed new subscription ad campaigns targeted to a younger, broader demographic. Launched co-marketing partnerships with well-known golf brands.Chief Marketing Officer (Interim), The Monroe Institute Created 2021 Growth Plan and Budget with a multi-channel approach, demand generation campaigns, and conversion tactics to increase program participants and product sales.• Led branding initiative, pre-launch, and GTM campaign strategy of new meditation app, Expand.• Developed strategic partnership with company representing the “the world’s largest life transformation platform” to propel significant brand exposure.Growth Marketing Consultant, TerritoryFoods.com • Developed growth marketing plan and launched affiliate marketing . Managed persona and brand perception qualitative research to understand customer usage, discover significant shifts in distribution model, and leverage findings in new ad campaigns. Head of Marketing (Interim), JRCigars.com Led marketing strategy and team during private ownership sale. Led e-commerce strategy via affiliate marketing, CRM, and SEO for customer acquisition and retention. • Delivered significant incremental revenue in first 6 months.• Grew acquisition through new channels of Connected TV, print, and lead generation.

New York, New York, Us

Key member of senior management team tasked with the turnaround of a streaming fitness membership business. Company restructured and transitioned platform to centralized IAC organization. • Led development of all acquisition and retention marketing campaigns, including TV (linear and digital platforms), radio/podcasts, digital, paid search, email, and social. Managed $10M budget (included $3.5M TV and Hulu).• Executed rebranding project resulting in new digital campaigns, TV commercials, and PR efforts emphasizing the program’s community focus.

Stamford, Ct, Us

Invited to start-up incubator led by Priceline founder, Jay Walker, to lead marketing initiatives of start-up and spin-off companies.$30M budget | Hired and managed team of 15 across 3 offices and agency partners | Reported to CofounderUpside.com: Walker Innovation spin-off incubator. Online travel start-up targeted to business travelers. • Forged strategic partnerships with Mastercard and The Wall Street Journal to develop co-branded, digital marketing campaigns, capturing business travel customers for Upside and extending exclusive benefits to partners’ customers. • Managed national radio and podcast campaigns with $15M budget; managed 23 national endorsers. Oversaw creative strategy, script approval, and voice talent for radio spots. • Increased conversion from 73% to 81% and decreased cost per conversion by 40% in one quarter.Life-Stages.org: Life insurance pilot focused on educating consumers through social media. Managed partner relationship with RGAx, the world’s largest reinsurance organization.HaystackIQ.com: B2B, SaaS-based semantic search innovation platform with subscription model.

New York, Ny, Us

After 10-year rapid-rise, early-career success at Time Inc., called back to develop membership-based site focused on entertaining content supported by sweepstakes and a loyalty program. Led content programming, acquisition and retention marketing, brand management, business development, and technology.•$6M budget | Recruited and developed 30-person business and technology team.• Grew membership to 3.8 million in 20 months prior to division being sold.

New York City, Ny, Us

•Established Audience Development function for iVillage.com, iVillage.co.uk, and astrology.com. Developed SEO, SEM, Social Media, Newsletters (47), Content Syndication and Marketing programs to support a variety of business initiatives. •Grew traffic by 30% YOY (’09 vs ’10) through new source development, strategic SEO, and newsletter improvements.•Business lead for iVillage Community which includes management of 650+ community leaders, product roadmap, and integration with iVillage content and ad sales programs. •Managed and developed the Research & Analytics team including establishment of site side metrics and reporting (Omniture)and Ad Sales supported research and audience reporting. •Lead marketing programs for traffic initiatives, member acquisition, editorial packages, and Ad Sales efforts. • Identify emerging technologies to drive traffic or acquire new members (Evri, Outbrain, and Perfect Market). • Established content syndication opportunities with 17 partners and developed on site module to showcase partner content.•Managed ad sponsored “Community Challenges” programs (6x/yr) offering experts and community support for challenge participants (ie. Walk Your Way to Fitness). Developed marketing programs for participant acquisition.•Partnered with Ad Sales on development of social media extensions and iVillage community integration (contests, Twitterviews, Facebook Tabs). • Successfully re-launched iVillage Community site in October 2010 which included site redesign, migration to a new technology partner, pre-launch marketing plan, mobile application and extensive pre and post research studies. •Increased Newsletter acquisition by 520% YOY (’09 vs ’10) through new acquisition modules and streamlined registration process.

New York, New York, Us

•Recruited by President, Global Digital Media to establish Audience Development discipline.•Established Research & Reporting Group to support Ad Sales, Marketing, Audience Development, and Digital Acquisitions to drive fact based strategies and decisions. •Developed RDA branded experiences throughout the social graph through content efforts (blogs, Digg, Twitter), Social Communities (Facebook, Gather), and YouTube to drive engagement, brand impressions, and traffic. •Developed international SEO strategic approach for content sharing across RD’s international domains. •Managed international platform development, vendor evaluation, SEO/SEM & Social Media initiatives for RDA’s 74+ global properties in 21 languages.•Increased RD.com traffic 54% with new sources of visitors from Newsletters, Social Communities, and SEO initiatives. • Increased TOH.com traffic 187% through re-design efforts with a strong SEO focus and community blog activity. • Created and executed a newsletter program growing visitors from 2% to 17% of monthly traffic. • Produced a series of videos with web talent that promotes the RDA brand and content generating 200M+ views. • Launched widgets aligned with RD brand attributes Humor, Health, and Gaming. • Developed and launched Social News site initiatives (Digg, Reddit, StumbleUpon) generating ~350k visitors per month.

New York, Ny, Us

After 10-year rapid-rise, early-career success in multi-channel subscription marketing roles, called back to develop membership-based site focused on entertaining content supported by sweepstakes and a loyalty program. Expertise evolved from traditional offline marketing into the digital era, navigating the online landscape during its rapid expansion. • Vice President/General Manager, AmericanFamily.com (2011 – 2012)• Time for Kids, Consumer Marketing Director (2004 – 2006)• Time Magazine, Director of Retention Marketing, (2003 – 2004)• Fortune Small Business: Assistant Consumer Marketing Director (2002 – 2003) • Director of Marketing Information Group (2001 – 2002)• Marketing Director, Billing Marketing Department (1998 – 2001)• Sports Illustrated and Entertainment Weekly, Billing Marketing Manager (1997 – 1998)• Sports Illustrated, SI for Kids, and NBA Inside Stuff Direct Mail Marketing Manager (1996 – 1997)