Michele Gough Baril Email & Phone Number

San Francisco, Ca, Us

San Francisco, Ca, Us

We are a new breed of consultancy that leverages purpose-driven strategy and storytelling to grow your business and social impact. We focus on one thing; finding and telling your unique and meaningful story.Every business has a unique and meaningful story at its center, its authentic brand purpose. Purpose elevates and aligns brand strategy, innovation, leadership and organization. It gives you a unique point of differentiation. It’s the uniting narrative that runs through everything you do. It all begins with why your brand exists. If you don’t know who you are, what you stand for and why you exist, your customers won’t feel you and won’t engage with you. We will lead you through a process to discover an authentic and purposeful brand story that inspires your people internally as well as your audiences externally. We get to the heart and soul of your organizational psychology and turn it into a passionate and strategic brand framework that is extremely effective in earning the powerful loyalty and affection that enables truly breathtaking performance over time. Recent clients include: Smashbox, IT Cosmetics, ColorProof, Robin McGraw Revelation, Paula's Choice.

Us

Principal member of executive brand strategy team for this leading global cosmetics brand. Helped grow the brand from an indie to acquisition by Estee Lauder Companies in 2010. Led brand positioning, storytelling, media, and digital marketing strategies that put the brand on the map in terms of digital leadership and accelerated growth, and was one of the key reasons for acquisition by Lauder.

Built a regular base of repeat clients consisting primarily of fashion and beauty brands and developed a successful approach to providing conceptual and strategic marketing development, brand identity, copywriting and other marketing services. Worked closely with client-side executive and marketing leadership to help identify ways to expand business. Led projects and managed teams. Clients included: P&G, Wella, Pfizer, Pureology, and Sebastian.

Appointed by the CEO to lead and assume full marketing management responsibilities for this venture-backed start-up that delivered web and mobile communications tools, music/video downloads and e-commerce to the college market.

Fashion journalist and stylist for various British and US women's publications including Marie Claire, Elle, Vogue, The Face, Access Hollywood, and Fox TV. Celebrity clients included Kirsten Dunst, Cameron Diaz, and Charlize Theron.