Michele Hart-Henry Email & Phone Number

Boston, Ma, Us

Nothing is more human than the desire to lead our lives fully. We exist to ensure that health engenders rather than inhibits our ability to do so. As managing director, I set the vision and the pace for Connelly Partners Health, a unique healthcare marketing practice housed within the walls of Connelly Partners, overseeing all activities for Connelly Partners healthcare and health-related clients. Our human approach to healthcare marketing means we uncover simple human truths that help you define who you are and what you believe as a brand, then align those values with your audience's needs. https://www.connellypartners.com/health

Nashville, Tennessee, Us

Nashville, Tennessee, Us

Decode Health is a healthcare AI company that unlocks discovery with data. We’re the outsourced innovation team for industry-leading diagnostic companies and pharm. Our work helps foster the healthcare ecosystem to advance precision medicine and fuel diagnostic and drug discoveries. www..decodehealth.aiI helped this Nashville-based start up navigate through a pivot brought about by the COVID-19 pandemic. I rewrote the website, crafted a new messaging architecture, and began to strengthen the organization's social media process and business outreach activities. In four months, we solidified a new approach, gained traction in key verticals, and worked toward several critical milestone business development goals.

Harrisburg, Pa, Us

Just as health care is rooted in science, knowledge and discovery, so too is health care marketing. At JPL Health, a new practice area of JPL, we focused on the entire person, and the entire experience of health care. I established a new, agile health care branding, marketing and communications organization built on innovation, entrepreneurial spirit and understanding of the business of health.

New York, Us

I developed ambitious growth plans for the agency and its clients. Trouble helps businesses, agencies and teams look differently at their marketing, sales and operations challenges, understanding the unique intersection of the three and devising strategic and tactical plans to drive success.

After an ownership change with Blood Bank of Delmarva, I hung out my shingle to do freelance work for healthcare organizations and marketing agencies. Along the way, I helped an Assistive Technology company define new markets for its products and services, identifying targets and creating a plan to go after domestic and international business. I worked with an advertising agency in Raleigh, NC, defining the strategy for the web development of a bio-pharmaceutical company and its allied foundation. I supported a local small business in defining its vision and five-year strategic plan, and I worked with a significant on-site healthcare provider, defining and then building a company-wide culture of patient engagement as a lever to promote growth.

Newark, De, Us

I was the lead executive of Blood Bank of Delmarva, a New York Blood Center (NYBC) subsidiary, with full P&L responsibility for a $25 million AR entity providing blood and blood products to 19 member hospitals in four states. I oversaw all business operations and strategy, blood collections, production and distribution, with four physical locations, six mobile collections teams and more than 30 community-based sites. My direct reports included all functional areas: Marketing and Donor Engagement, HR, IT and Data Analytics, Finance, Quality, Purchasing, PMO and Technical Services. My position was eliminated post-merger with New York Blood Center.

Princeton, New Jersey, Us

Lingraphica provides speech-generating devices, innovative apps and online therapy tools for people who have lost the ability to speak due to a stroke or other neurological event. I directed all operations, sales and marketing, company strategy and functional execution. My teams included Marketing, Product Development, IT, Funding and Reimbursement, Clinical Affairs, Sales, Sales Support, Customer Support and Administration. I started with Lingraphica as Vice President of Sales and Marketing with full P&L responsibility for existing product lines and new ventures. I developed our company strategy, ongoing innovation plan, and all sales and marketing strategy development and execution. Under my direction, we achieved double-digit sales growth in each year and the highest sales numbers and gross revenue in company history in 2013, 2014, 2015 and 2016. We increased web traffic tenfold each year, achieved more than a million app downloads, introduced three new products and launched a new software-as-service platform, from which we spun out a start-up telemedicine company.

Columbia, Md, Us

I had oversight of marketing strategy and implementation for specialty lab services company selling directly to physicians. I directed the complete rebranding of the organization and launched a major product enhancement. I aligned all sales and marketing activities to drive inbound leads, and train and equip sales team members with excellent collateral and sales aids.

Deerfield, Il, Us

Take Care Health Systems (now Premise Health) was the leading on-site employee health and wellness company, formed through the acquisition of CHD Meridian Healthcare and Whole Health Management by Walgreens.I led all B2B marketing, B2B2C marketing and consumer engagement strategies, public relations, sales alignment and enablement, and thought leadership for publicly held employer-sponsored health care company. I oversaw all RFP preparation, sales presentations and sales training on new products and services. I successfully launched new product lines while simultaneously working on integration of three organizations. I also created award-winning advertising and public relations campaigns; aligned sales and marketing goals, and contributed to our successful growth and eventual sale to Walgreens.

Wilmington, De, Us

Prior to its acquisition by M&T Bank, Wilmington Trust was a major retail bank, national wealth management firm and global corporate services organization. Led all marketing services including creative development, production, content management and interactive services. Partnered with business lines to build and implement marketing strategies in support of complex business plans.

Certificate, Business Analytics

Certificate, Corporate Community Relations

Master Of Arts, Organizational Management

Bachelor Of Humanities, Communications