- Partner with Buying team to maintain solid understanding of brand priorities and ever-changing product assortment to deliver appropriate representation on-site- Managed the subscriber onsite customer experience by curating product assortments featured on the homepage, navigation, and landing pages that supported key buys and industry trends- Determined email linking and product exposure strategy for subscriber business and partnered with Marketing team in developing new content concepts that helped drive engagement

• Managed the website content strategy along with the cross-functional preparation for 2 seasonal product category launches and 3 marketing campaigns launches, all driving incremental revenue • Increased margin by curating cross-category product assortments for featured edits, seasonal collections and trend campaigns for the homepage and marketing channels• Provided weekly reporting and seasonal hindsights for senior leadership by analyzing digital KPI’s to make merchandising recommendations that drive engagement, conversion, and brand loyalty• Collaborated with Marketing, Editorial & Creative teams by providing suggestions for content and product exposure, copy messaging and lifestyle imagery to ensure channel alignment between email, social media, blog and website content • Determined lifestyle imagery to be shot on location and in the photography studio and managed the sample process by serving as a liaison between Buying, Creative and Logistics teams, ensuring timely execution of each stage in the process• QA’ed the site and troubleshot with engineering to identify, report and repair site issues • Served as a subject matter expert on our content management tools and contributed to brainstorms with UX and Product Management teams around customer-facing functionalities• Conducted regular site content audits to ensure all pages are merchandised strategically, seasonally relevant and functioning properly and recommend any necessary updates

• Ensured the online merchandising strategy aligned with the company’s overall objectives by planning and maintaining the site exposure calendar alongside Digital Merchandising Manager, and leading the daily execution of the homepage • Supported weekly reporting to improve site performance and brand positioning by conducting competitive research projects and formulating actionable recommendations based on analytical learnings • Helped cross-functional partners understand and adhere to the site production process by ensuring timely uploads of assets, identifying process errors and articulating solves

• Generated weekly sales reports to evaluate trends and prepare external brand decks to keep brand partners up to date with performance• Placed purchase orders of products and maintained necessary merchandising documents to track inventory and timely delivery• Uploaded and amended products to site by ensuring all products had copy, imagery and inventory to be featured onsite and in monthly boxes in a timely matter• Directed research project to determine competitive trends for product presentation, market position and branding for all-natural skincare brands• Assisted merchandising team in developing monthly assortments to increase company loyalty and VIP customer experience• Collected and maintained physical samples in office

• Created and analyzed Top Line Selling and Category Selling reports for Account Executive• Pulled merchandise based on line sheets to display in showroom and deliver to prospective buyers• Assisted with setup of showroom and attended market week appointments with sales team