With over three decades of experience, I excel in leading and executing complex programs, ensuring seamless delivery and exceptional outcomes. I have a proven track record in managing both long-term strategic initiatives and short-term tactical projects. I am passionate about driving projects from inception to completion, leveraging innovation to optimize processes and deliver measurable results. My expertise lies in:Strategic Program Management: I specialize in aligning strategic goals with operational execution. I've successfully led large-scale projects, optimizing resources and mitigating risks to achieve desired results.Creative Video Production: I'm passionate about crafting compelling visual narratives. From concept to completion, I drive innovative video production, leveraging the latest technologies to engage audiences and drive business objectives.Team Leadership: I build and foster high-performing teams, empowering individuals to reach their full potential. I'm adept at mentoring, coaching, and motivating teams to deliver outstanding results.Global Team Management: I excel at leading and coordinating diverse, geographically dispersed teams. I thrive on building strong, collaborative relationships, bridging cultural gaps, and overcoming distance barriers to achieve shared goals.By combining strategic thinking, technical proficiency, and creative vision, I deliver impactful solutions that drive business growth and leave a lasting impression.

At Motive I have spearheaded the creation of impactful brand campaigns and productions. My work included streamlining project workflows, fostering strategic thinking, and meticulously measuring asset success. Collaborating closely with marketing teams, I also ensured that our creative output aligns with company objectives while delivering exceptional results that resonate with audiences and drive business growth.

I was the operational lead for the VMware Brand team. I handled all aspects of operations which include initiatives like asset and campaign development to budgets to productivity, and goal development and tracking.• Accountability owner for VMware brand. Define goal tracking program and standards (KPI’s, OKRs), training workshops, coaching, reporting and team readouts across 100% of brand marketing, ensuring transparency, prioritization and alignment across the organization.• Efficiency owner for VMware brand. Define and lead adoption of project management platforms and a centralized workspace resulting in a single source of truth for all projects and deliverables across VMware Brand.• Insights owner for senior management. Created ecosystem of centralized dashboards, readouts, reports and presentations from across the organization resulting in teamwide confidence in data-driven decision making.• Budget owner for VMware brand. Drive planning and daily allocation of full budget for VMware Brand team, ensuring resource allocation, compliance with contractor & managed services and end-to-end vendor management resulting in <2% variance in planned vs actual spend.• Passion Project: Established and led full adoption of internal comms strategy to reduce fragmentation in team communication resulting in fewer tools, aligned expectations and increased team satisfaction.• Lead a small but mighty team which prioritized fostering a collaborative and high-performance work culture, developed team goals by collaboration and individual initiatives with 100% retention.

I consolidated disparate teams and brought standards to the vast array of customer videos across Oracle resulting in “Oracle Studios” - the gold standard in how Oracle still creates and markets customer success in video format. Samples: Mastercard, Red Bull Racing, AgroScout• Founding partner of Oracle Brand Studio: Defined program and built video team across several countries, wrangled rouge video teams, consolidated all video production across oracle increasing requests by 70%.• Defined “The Oracle Brand Studio Way”: Highly specific criteria used for all customer videos created at Oracle which ensured consistency and predictable quality and increased video views by 65% and Click Through Rate by 75%.• Vendor and Customer Relations owner for Oracle Studio: Managed creative, PR process, partners, resourcing, and vendor relations.• Planning Lead for Oracle Brand Studio: Led world wide cross-functional team planning, work back schedules and post production, increasing output by 25% monthly.• Strategy Lead for Oracle Brand Studio: Drove cross-promotional strategies, and partner / customer alignment, increasing participation from 30-50% to 50-75%.

• Developed, Coordinated and Executed various internal marketing projects including Marketing Compliance Training and Guidebook, How-To System, and monthly auditing and accrual control initiatives.• Defined and implemented training websites and webcasts for Oracle marketers• Led planning and ongoing management of $40+ million budget across multiple teams and stakeholders. • Planned and implemented Marketing portal overhaul including requirements, workflows, content, design and oversaw development efforts. • Coordinated initiatives between US and India-based Finance teams including advanced reporting strategy.

• Led planning and ongoing management of $50+ million budget across 150+ Marketing Managers and stakeholders. • Evaluated analytic reports and created quarterly read-out presentations to all stakeholders.• Developed and led new hire orientation system and on-going training.• Defined and ran measurement & lead flow SWAT team for Field Marketing organization. Led change review process, documentation, translation, and defined & executed communication strategies.• Created guidelines for standardized reporting across organization.• Designed training and workflows for GCM Seibel + PO Creation resulting in significant reduction in Helpdesk calls.

• Led Reporting and Analytics initiatives.• Developed Partner Event Publishing program. Oversaw creative team, created content and produced quarterly webcast & instructional video demos• Created advanced “iBot” reports for global Marketing leads. Included look up tables; monthly reports with raw GCM data, pivot tables, and charts for use with VPs across broad Alliance & Channels and Field Marketing organizations• Developed new programs for North American Partner Community; participated in pilot program for partner creative services, developed and executed training to partners, as well as created follow-up survey and analysis • Demoed internal processes to key partners resulting in new business• Strategized and developed Oracle Partner newsletter. Managed releases, reviewed and consolidated content; defined schedules, calendars, and events.

• Led programs and initiatives for New Clients, Employees Outreach & Retention, client management, and recruiting.• Contributed to marketing efforts including client statistics, content for emails, web, and brochures• Reviewed contracts and managed contractor and client relationships.

I represented both sellers and buyers in the process of purchasing homes. Using my Marcom background, I was able to establish a personal brand identity including development advertisements and brochures that helped establish my brand and excel my career. I also used this opportunity to presented monthly home buying seminars to educate the community and increase my influence and market share. I also spent much of my time tracking and analyzing campaign/event results before investing in new opportunities. I personally set monthly sales and budget targets which were evaluated and updated monthly. Proud to be “Top Producer at Prudential CA Realty: Rising Star Award 2003” and awarded to top producer in first year of business, office size 100, new agents, 35.

A Private, venture funded developer of mobile enterprise infrastructure software enabling Fortune 1500 firms and WASPs/WISPs to mobilize key business processes by providing wireless access to corporate applications and data for their employees and customers.

CarStation was a start-up based in San Francisco whose goal was to transform the automotive repair industry through internet technology for both the consumer market and repair shop owners. As Marcom manager, I developed client facing programs for sales and business development teams analyzing competitors, partners, websites, White Papers, etc. to customize presentations for biz dev teams. I also lead the creation of advertising and collateral materials with outside agencies. Other responsibilities included managing the office staff, coordinating trade show activities, travel, schedules, meetings, deliverables, etc.

Established high tech public relations firm bought by Fleishman Hillard in 1999. I was a Public Relations Associate. My responsibilities included co-production of articles and reviews with media outlets to publicize my clients, building relationships with editors and tracking editorial calendars and working with clients to set up press meeting for road shows and trade shows.