Vice President Of Marketing
Fairfax, Va - Virginia, Us
*Covid-19 related layoffLed transition from entrepreneurial start-up to scalable growth stage as key member of leadership team of real estate private lender in highly competitive B2B market. Developed and executed fast growth strategy with data driven marketing, quality lead generation, pipeline management, and customer focused thinking. Executed tactics and exceeded goals for qualified lead generation using multiple channels: web, PPC, email, social media, print ads, events, SEO inbound content marketing including blog, and other paid lead sources. Applied best practices of the SaaS sales model to structure the front-end of the business into inside sales, onboarding, and customer success teams with defined metrics, process, and technology.