Growth marketing leader for innovative FinTech company focused on breaking down barriers for companies to find the right loan for their unique debt capital need. Revenue growth through marketing strategy, scalable demand generation, strong positioning, unique selling propositions, data-driven tactics, and customer-centric thinking.

Helping no-code, indie developers and SaaS small businesses launch and grow new products. Publishing Scrappy MarTech Newsletter, targeting growth marketers who use marketing technology to get things done.

*Covid-19 related layoffLed transition from entrepreneurial start-up to scalable growth stage as key member of leadership team of real estate private lender in highly competitive B2B market. Developed and executed fast growth strategy with data driven marketing, quality lead generation, pipeline management, and customer focused thinking. Executed tactics and exceeded goals for qualified lead generation using multiple channels: web, PPC, email, social media, print ads, events, SEO inbound content marketing including blog, and other paid lead sources. Applied best practices of the SaaS sales model to structure the front-end of the business into inside sales, onboarding, and customer success teams with defined metrics, process, and technology.

Hands-on marketing leader and member of executive team for highly competitive niche direct-to-consumer B2C specialty financial services company helping customers who are underserved by traditional banks. Developed and executed marketing strategy, positioning, branding, marketing campaigns, and analysis across multiple channels including web, social media, direct mail, and DRTV.

Direct marketing and marketing database agency recognized as original “big data” pioneer, provided in-depth actionable analysis for clients in finance, retail, banking, credit card, and insurance industries as well as nonprofit associations.

Entrepreneurial boot-strap marketing to launch B2B software and web products.Launched two business productivity applications developed by small start-up business, and successfully brought the products to profitability on a boot-strapping budget.

Partnered with Product Managers to develop specifications of consumer financial products and system enhancements to banking ATM and card services.

Managed technical direction, operations, and development of corporate financial systems with a team of MIS programmers supporting multiple individual divisions across the country.