Michele Lee is a Advisor at Beacons AI. She is proficient in Cantonese. Colleagues describe her as "Michele came into Zoosk to manage our Facebook campaigns to specific KPIs. The role she came into was very data driven and required a high level of critical thinking. What set Michele apart from other marketers was her creativity. While most UA positions can become rule based with creativity being expressed through building tools or discovery of new opportunities, Michele added creativity with her brand first creative approach. She clearly understood the need for the creative to reflect the premium look of the brand while also achieving specific KPIs. What I have found in my career is that its very unique for someone to be able to articulate a message in a way that defines the brand and also elicits a response. Usually you get one or the other, but Michele was able to do both. If you're looking for someone who will evolve your stale marketing initiatives Michele would be a great hire.", "Michele is a metrics-driven contributor. She is always up for taking on more responsibility and does it, seemingly, with ease. I also appreciate Michele's analytical experience, really taking time to understand an asset and how (or whether) it should be monetized. She is an out-of-the-box thinker and its a pleasure working with her.", and "Michele's thoughtfulness, creativity, and drive certainly set her apart. Her ability to tweak our brands voice across channels in order to bring in new users was incredibly valuable to the department. She scaled channels that no one else could crack. I have no doubt that her fresh way of thinking will bring value to any growing company."