Michele Lauer Email & Phone Number

As the Owner of Lauer Insights, a consulting firm dedicated to turning consumer data into actionable insights and compelling stories, I help CPG brands break through in a competitive market by connecting them with customers, standing out with retailers, and driving measurable sales growth. Our mission is to empower businesses to make smart, consumer-focused decisions that drive growth and build strong connections. By specializing in category management and consumer insights, we don’t just analyze data—we create solutions, tell stories that inspire change, and shape the future of the industry. With over 20 years of CPG experience, I've led brands to achieve up to 20% increases in retail sales through strategic insights and business intelligence.

Eagle, Idaho, Us

Continued to grow and develop the new department delivering category insights, business intelligence tools, and strategic consulting. I contributed to executive leadership on vision and strategy, driving quarterly and long-term goals. I pioneered a trademarked marketing style guide for the department and led teams in category management and business intelligence, fostering strategic partnerships and developing proprietray tools for client success.

Eagle, Idaho, Us

Established a new department and lead a team in delivering data-driven insights that support our CPG clients to make strategic decisions. I focused on analyzing sales, shopper behavior, and category trends, utilizing loyalty and panel data to create actionable recommendations. My work directly contributed to client growth by optimizing sales and marketing programs and fostering key retail partnerships.

St. Louis, Mo, Us

Led a team to drive total beer category growth across the Northwest region, managing over $3.5 billion in beer volume sales. By building strategic partnerships with on- and off-premise retailers, I developed and executed category initiatives that delivered +0.5% growth in a declining market. I collaborated cross-functionally to identify capability gaps, improve processes, and create shopper-specific insights that fueled category growth. Additionally, I strengthened wholesaler engagement and developed on-premise insights to support long-term success.

Boise, Idaho, Us

I led cross-functional teams to execute national marketing initiatives, including fuel rewards, loyalty programs, and e-commerce, resulting in a 20% year-over-year increase in loyalty card customers. I drove cross-category shopper marketing programs to boost customer retention and managed high-value vendor contracts. I also led the development of marketing campaign tools to enhance communication flow and collaborated with senior leadership to align strategies. Additionally, I oversaw marketing budgets, tracked performance, and conducted post-promotion analyses to measure program impact.

Boise, Idaho, Us

I drove sales growth and shopper loyalty through strategic, insight-based omni-channel marketing programs. I collaborated with cross-functional teams and CPG partners to create and implement shopper marketing platforms that addressed shopper needs and barriers, optimizing ROI across divisions. I also led initiatives to align marketing with company strategies, developed solutions to support financial objectives, and strengthened relationships with key stakeholders. My efforts included analyzing shopper behavior, refining strategies, and ensuring continuous improvement in efficiency and return on investment.

I led the development and execution of the company’s digital marketing strategy, aligning it with long-term business goals. I managed sales teams in new business development and key accounts, oversaw digital media campaigns, and provided data-driven optimizations. Additionally, I built strong relationships with digital publishers and agencies while coordinating all integrated marketing efforts, including content, website, and social media.

St Louis, Missouri, Us

As Category Manager for Advantage Solutions, I collaborated with the Director of Category Management on strategic consulting initiatives, producing white-papers and presentations for clients. I provided consumer and shopper marketing insights to one of the largest in-store marketing companies, guiding multi-million-dollar campaigns. I led custom market research projects and analyzed primary and syndicated data to deliver actionable insights. Managing $1 million in client revenue, I offered strategic consulting across categories, delivering fact-based presentations on distribution, merchandising, and pricing opportunities. Additionally, I trained and developed category managers and analysts while presenting key findings to retailers and clients, and built dashboards for measuring program effectiveness and ROI.

I planned and executed quantitative and qualitative market research projects across various industries, including government, healthcare, and transportation. I managed client communications, ensuring project objectives were met and delivering thorough data analysis. By facilitating effective communication between project teams and clients, I ensured timely completion of deliverables. Additionally, I contributed to questionnaire design for surveys and trained project managers and staff in best practices.

Washington, District Of Columbia, Us