Michele Lg Bitinis Email & Phone Number

United States

As the first-ever Web Manager at Guild, I build out fundamental systems and processes for the web; manage web production in WordPress; develop, document, and implement web strategies; and oversee all technical integrations and backend code.- Within first two weeks, stood up Guild.com’s first GA4 instance, identified and created conversions, and identified and set up key events to distinguish B2C from B2B visitors so we can accurately measure conversion reach.- Within the first 60 days, built a web intake process in Asana, built form logic, developed SLAs, led training, and documented the process. Currently managing Web Asana board.- Established the first comprehensive analytics report for the web, and continue to manage all website analytics, regularly report out to Marketing, leadership, and interdepartmental stakeholders.- Spearheaded Guild’s Web Strategy Build - interviewed 15 internal business units, compiled company requirements, then worked with select leaders to create a comprehensive web strategy and roadmap.- Project managed a full accessibility audit in which 113 accessibility issues were identified and remediated over four weeks, then secured Guild.com’s VPAT for Section 508 compliance.- Identified key issues with site performance and backend code, then led development agency search, coordinated SOW and Legal negotiations, and successfully secured a $500k budget for backend infrastructure rebuild.- Successfully migrated a new CMS and hosting service, then led the CMS migration from WordPress to Storyblok, overseeing the site development and meeting a three-week turnaround.- Successfully advocated for key growth-management tools, including Ahrefs, Fullstory, and Optimizely. Currently managing all growth tooling, weekly SEO audits, and issue mitigation based on SEO strategy.

Work with entrepreneurs and growing businesses to design engaging sites with high conversion value. Develop comprehensive small business digital strategies, then provide ongoing in-depth data analysis for decision making and strategy adjustments.- Working collaboratively with business owners and across multiple content management systems, provide website development, including front-end coding (CSS, HTML, JS), information architecture, UX/UI development and testing, site functionality, and search engine optimization.- Provide hands-on guidance on web content, including content strategy, copy development, keyword analysis and implementation, and copy editing for the web.- Develop KPIs and initial and stretch goals.- Set up Analytics accounts for business owners, provide training, build dashboards, and set conversion metrics based on KPIs.- Perform SWOT, gap, and competitor analyses to identify the best channels for marketing and promotion, then work with business owners to establish budget and overall digital strategy.- Provide ongoing technical assistance related to SSL certification, domain renewals, FTP uploads, and hosting issues.

Denver, Colorado, United States

As leader of the Web Team, managed web production in WordPress; developed, documented, and implemented web and digital strategies; and oversaw all SEO, SEM, technical integrations, and backend code. - Identified and led technical and content optimizations that resulted in a 53.5% increase in organic traffic to Mindpath.com from July 18 - March 30.- Managed a $500k monthly ad spend, overseeing keyword/geotargeting strategy & ad deployment- Working closely with Growth colleagues and the Growth SVP, developed Mindpath Health’s patient funnel to identify the company’s critical touchpoints, user drop off, long-term value, and opportunities for engagement- Built, documented, and implemented a comprehensive multichannel digital strategy to grow Organic traffic by 30% and conversions by 15% while maintaining full HIPAA compliance.- Oversee all website analytics and regularly report out to Marketing, leadership, and interdepartmental stakeholders- Project lead for Mindpath Health’s Website 2.0 project: interviewed 14 internal business units, compiled company requirements, then led agency search, coordinated SOW negotiations, and, working closely with the CIO, successfully secured $177k for backend infrastructure rebuild.

Working closely with the Creative Director, Vice President of Demand Generation, and Chief Marketing Officer, spearheaded complex site improvements, technical integrations, and content updates across five localized Wordpress sites to increase engagement, streamline user experience, and align with current regional and global goals. - Quintupled site conversion rate by correcting Analytics goals, updating Tag Manager, and implementing the first round of search engine optimization.- By applying an overall optimization strategy, including content cleanup and navigation and architecture changes, increased all engagement metrics an average of 11.4% from July to October 2021.- On October 1, aligned English, Finnish, French, German, and Swedish site design, navigation, and content translation to create a cohesive cross-language experience.- Project lead for a full site redesign, which included rebranding, top-to-bottom site optimization, alignment with WCAG 2.1 standards, and content migration from Gutenburg to Elementor.

Remote

Lead, motivate, and inspire up to 90 students per term to complete English 101.- Perform weekly assessment of student progress.- Using a delicate balance of positive reinforcement and constructive criticism, I guide students toward their full potential.- Meet all administrative deadlines and enforce college policies when required.- Average student course completion rate of 90% or higher.- Ranked an average of 4.795 out of 5 for quality of communication and usefulness of feedback.

Remote

Web manager for EMCC's marketing site, http://www.estrellamountain.edu.Key Build Values: Balanced, visually diverse pages; inclusive, optimized, accessible content; utility-driven functionality; user-focused design.Technical Duties:- Working in Drupal and using HTML and CSS, manage all content updates and additions, including section builds, section redesigns, promotional landing pages, and compliance content updates.-Provide expert-level web consultation to internal clients, marketing manager, and District Marketing.- Concept-to-launch web project manager. Manage projects using Wrike and Basecamp.- Collaborate with District and local IT to develop and test enhanced functionality. - Brainstormed, developed, and built the COVID-19 section and Contact Us that have become the Maricopa standard across all ten colleges.- Designed, wrote, and built EMCC Artificial Intelligence program landing page, which has been adopted for District-wide web and print use.- Developed a robust cross-team communication channel for web managers and developers across the district and worked closely with District IT to implement and promote the channel.Marketing Duties:- Working closely with marketing manager, create and implement data-driven campaign and community-building strategies and assets. - Provide deep-dive analytics reports that deliver detailed, comprehensive next-step and long-term strategies to increase user engagement and grow inbound traffic.- UX/UI best practices design principles, including ongoing WCAG 2.2 assessment and implementation.- Search engine and accessibility optimization using Google Analytics, SiteImprove, Yoast, and HotJar. Raised Siteimprove content rank from 83.26 on 11/14/19 to 92.1 on 2/5/21.- Designed and built a Coding Bootcamp landing page with a final CPC of $0.65 and an average time on page of 5:42.- Web writer, content editor, image editor; use Adobe Creative Suite, follow AP and in-house style guide.

Remote

Working in WordPress, managed book review and news article publication for Psych Central, the #2 psychology website in the United States with over 9 million monthly sessions and over 18 million pageviews per month.- Tracked quality ranking and contribution load for 38 writers.- Created review guidelines for writer reference.- Copy edited and proofread up to 30 articles per month.- Added appropriate HTML coding and all SEO elements.- Image selection and editing using Adobe Photoshop- Brainstormed ways to increase reach, including building publisher contacts, reciprocal reviews, crossposting, and making user-focused template changes such as numerical book ratings instead of basic yes/no recommendations and including topic-similar secondary content.

Remote

Reporting to the CEO, discovered actionable content and user trends with the goal of growing readership and ensuring quality content.- Analyzed website data on traffic patterns, navigation behavior, and user engagement and provided regular and ad-hoc insights. Also alerted CEO to search engine algorithm changes to mitigate potential impact.- Made strategy recommendations and offered solutions to improve content and user engagement.- Conducted competitive market research and gap analysis.- In July 2015, was asked to help grow Psych Central Pro from 12,760 pageviews to 500,000 pageviews by December 2017. Using template review, content trend analysis, content strategy development, SEO, competitor research, keyword building, demographics review, user surveys, high-profile contributorrecruitment, and the development of strategic content partnerships, helped Pro reach 511,000 pageviews by July 2017.- In March 2016, helped institute a site-wide user survey to identify areas of improvement and found 31 potential content development areas based on user feedback.- In September 2017, identified the source of a 65,000-user jump in social media traffic and determined the required steps to replicate this jump across channels. Recommendations implemented December 2017.- In December 2018, identified a serious coding error that led to a 1,900,477 pageview overstatement, which helped the CEO avoid egregiously overestimating January 2019 revenue.

Working closely with the Maricopa.edu web manager and graphic designer, wrote all web and department campaign content, built pages, performed SEO and traffic analysis, assisted in site IA development, reorganization, and migration, and reviewed/updated web content for college clients migrating to Drupal.- Conducted a content audit, then strategized content and rebuilt IA with web manager to provide user-friendly, error-free copy across all Maricopa.edu pages.- Wrote all web content and built web pages in Drupal 8. Optimized content and images for the web and ensured all SEO elements were included.- Wrote engaging copy for the “Make it Happen” marketing campaign: built 85 landing pages in Drupal, wrote all copy, and wrote accompanying Facebook ads.- Wrote department press releases as requested.- Updated/wrote all District Marketing Department documentation, including the Web Style Guide and Drupal 8 Handbook.- Wrote Drupal 7 training manual, led training sessions, and assisted colleges with migration from other content management systems to Drupal. - Using Siteimprove, Google Analytics, and Alexa, analyzed Maricopa.edu on a weekly basis to ensure user engagement, performed ongoing strategy assessment, and corrected UX/SEO deficits.- Managed and optimized all images coming into the Libris image library.

Thousand Oaks, Ca

Working in WordPress, wrote and managed all content for the School of Management Graduate Programs marketing blog; also responsible for “Best of” article selection for Outlook Magazine.- Following AP style, wrote, edited, and posted content.- Responsible for all logistics, including production schedules and contributor recruitment.- In the course of content production, interviewed people from diverse backgrounds and cultures, including international students, faculty, high-level executives, and alumni.- From February to June 2011, planned and oversaw site redesign; worked with Associate Dean and Web Designer to design and implement new site with enhanced functionality.- Responsible for budget estimation and budget proposal for Outlook Magazine. - Coordinated interdepartmental collaboration and production of print magazine.

Managed entire production process for the on-time, error-free print and online publication of 31 academic humanities and STEM journals, including 330 journal issues and over 3,000 articles. Required complex project management with minimal supervision and extensive relationship management.- Managed the highest-profile journal launches, developed production schedules and editorial calendars, liaised with societies, editors, authors, and other departments, and coordinated copy editing, proofreading, and typesetting assignments.- HTML coding for online publication of over 3,000 Publish Ahead of Print articles.- XML review and correction for online-issue publication.- Performed quality assurance for all Publish Ahead of Print and issue articles in my allocation list (approximately 1,400 articles in 2010).- Coordinated and led training for three production editors; participated in the training of every production editor hired after September 2007.- As a senior member of the production team, led department-wide training sessions on effective business communication, correction-round reduction, and electronic correction submission.- Production representative at the society conferences for the journals in my allocation list.- Created and led a biweekly team meeting that focused on process improvement and efficiency.- Senior member of the Procedures Manual Committee for 1.5 years.- Production department’s IT liaison for SAGE’s proprietary content management system. Collaborated with IT to implement and test enhancements, document new procedures, and train production editors.- In 2010, wrote six Project Request Documents on behalf of Production, including cost/benefit analysis totaling $250,000 in savings, of which five received executive approval for implementation in 2011.- For over four years, feature, article, and executive communication writer and committee member for the award-winning @SAGE newsletter.

Otis College Of Art And Design

Performed all duties associated with the production process for the Graduate Writing department's New Review of Literature, including collecting and collating all submissions into a formatted, copy edited, and proofread manuscript, coordinating transfer of manuscript from proofreader to designer to printer, and ensuring initial distribution fulfillment.- Worked with designer and editor-in-chief to design layout for each issue.- From January to May 2007, supervised two assistants and wrote the procedures manual for their reference.- Created and implemented a 12-week production schedule, coordinating deadlines with editor-in-chief, contributing editors, authors, editorial consultant, designer, and printer.- Initiated and implemented the change from hardcopy to Adobe Acrobat PDF format for author/editor review and submission to the printer.

Master’S Degree, Creative Writing, Gpa: 4.0

Mba, Entrepreneurship, Gpa: 3.767

Activities and Societies: Former Editor, CLUBusiness Outlook Blog/Magazine

Ba, English, Gpa: 3.8

Master Of Business Administration - Mba, Entrepreneurship/Entrepreneurial Studies, 3.8