Responsible for the delivery of all global and regional demand generation programs supporting enterprise risk management, structured finance and training to support a $500 million business. Managed a team of 12 marketers who created innovative inbound and outbound campaigns that drove pipeline and created sustainable results.

Responsible for building the global marketing database, lead management process, demand generation strategy and for managing the corporate website and client and employee events.• Authored the marketing automation business case and conducted vendor review. Selected Marketo and implemented Marketo (4x) across the global organization and successfully integrated with four Salesforce systems.• Developed the marketing and sales funnel model and moved anonymous website visitors to qualified leads via behavioral and demographic lead scoring and lead nurturing programs.• Trained global Marketing and Sales teams on lead generation best practices and on Marketo/Salesforce processes to achieve sales objectives.• Defined targeted market segmentation and built database of 350k contact records.• Created the Marketing Operations Department and managed Marketo, website assets, creative services and 150 annual industry tradeshows, client meetings and employee events. • Developed a full suite of dashboards and reports for leadership team measuring marketing campaign ROI by region, business unit and product.• Worked with Sales and CRM leadership and developed a global, cross business lead management process that included lead nurturing, scoring, routing and reporting.

Responsible for establishing an effective and profitable digital marketing strategy through the transformation of the publishing business.