Michele Majeune Email & Phone Number

Denver, Colorado

B:CIVIC, a membership-based nonprofit started in Nov. 2014, is dedicated to corporate social responsibility (CSR), e.g. diversity, sustainability, philanthropy, employee engagement and companies giving back to the community. Supported member companies in their CSR efforts, promoted the business value of CSR, and elevated this new nonprofit. Worked with board, volunteers, sponsors and members.• Produced weekly e-newsletters, sustaining an average open rate of 23.7%; keeping B:CIVIC top-of-mind for readers, and adding value with content on trends and research.• Increased number of members/partners spotlighted by ~60%, and expanded channels by creating a webpage and video, garnering greater exposure and goodwill for those spotlighted.• Developed and managed new collateral, including B:CIVIC’s first-ever video. • Managed website, increased blogposts and curated best-practice resources. • Facilitated creation and implementation of programs and events. Increased participation ~35%. • Assisted with CRM database functionality and troubleshooting to improve member management.

Greater Denver Area

The Summer Engineering Experience for Kids - SEEK Denver:A corporate community and employee engagement project initiated by CH2M HILL with NSBEKey communications and program lead for SEEK Denver, a free program reaching children of color and girls to encourage STEM career interest using college students as teachers and mentors. CH2M HILL was the prime funder and initiator to bring SEEK to Denver working with the National Society of Black Engineers. Facilitated partnerships and participation in the program by Denver Public Schools, the City of Denver, area companies, foundations and higher education entities. Involved $300K+/year in direct and indirect costs, 300 children from 50 schools.• Advised and supported Project Managers on strategy and implementation to establish success for crucial start-up and subsequent two years of program. • Led kickoff events involving the Denver Mayor, executives and community leaders, which brought recognition to the program and its mission, CH2M HILL and other sponsors. • Headed branding, outreach/events and materials development which were emulated in other SEEK programs across the U.S.• Secured positive earned media coverage (CBS4, Fox31, Ch2, Ch9, YourHub, Chalkbeat). Served as spokesperson and prepared others for interviews. • Crafted Facebook /Twitter content (@SEEKDenver_2014) to attain reach.• Facilitated creation of SEEK videos which enhanced awareness and recruited funders.• Directed/wrote successful foundation applications. Coordinated fundraising /in-kind donations; • Initiated engagement of sponsors and employee volunteers, providing two-way benefits• Supervised and helped guide work of vendors, staff and volunteers.

Served as Communications Manager for the City of Denver’s $550M Better Denver Bond Program in coordination with city staff. The voter-endorsed program funded 350 infrastructure improvements, including 50 new buildings or major renovations of parks, roads, public safety, libraries, human service and cultural facilities. Set the vision and protocol of communications, special events and reporting of projects to demonstrate the “return on investment,” which helped solidify public trust for the program and for future initiatives. Conceptualized overarching communications plan and brand to speak with a consistent voice across projects.• Coordinated with city staff, bond team and council to ensure message clarity and accuracy.• Created process/ ran $150K contract for signs at all sites, improving program recognition.• Coordinated with departments on over 30 special events, to give firsthand view of the plans and improvements, and gain media coverage and public appreciation of the investments.• Developed press releases, speaker points, on-line content, displays and council briefings. • Led and supported “speaker bureau” outreach to business/civic groups, HOAs and others.• Organized Job Fair, coordinating with 8 departments and drawing 600+ contractors and architects attendees. Resulted in goodwill, increased project bids and city savings. • Supervised/ guided work of vendors and staff to achieve timely and quality deliverables.

Colorado

For over 20 projects (transportation, water, energy, and environment) for public and private sector. Developed and implemented communication and outreach strategies for projects to secure public acceptance or endorsement of ventures, enabling clients to implement projects. Clarified purpose and need of projects, communicating complex information to general audiences. Worked with public officials, agency staff and engineers to build understanding, solve design and implementation challenges and gain support. Dealt with tech/ policy issues (right of way effects, travel demand, roadway performance, noise impacts, water reuse, etc.). • Developed RFP responses, played a part on winning interview teams. • Guided teams to success by identifying and managing opportunities and risks.• Facilitated community awareness and engagement through various outreach and input channels, including media relations, and summarized input to guide decisions and shape solutions.• Planed events including participation by elected officials and media, garnering support. • Experienced with alternative analysis to aid in better decision making on planning projects.

Multi-County Metro Denver Region

Led community relations efforts for the RAQC, the lead air planning agency for the six-county region, in coordination with technical planning staff and director. Worked with the RAQC's business board, local governments, health groups, state health department and others to plan and implement promotion of air quality programs (voluntary and required). • Redefined complex policy and technical messages into laypersons terms to clearly outline issues and to motivate citizen action. • Produced communications with advocacy, education and reporting elements. • Developed, managed and coordinated communications (newsletters, web, news releases, cable/ government access TV session: Metro Voices, The Air We Breathe).• Planned and coordinated special events, facilitating partnerships with other entities to pool resources resulting in greater leverage to achieve outcomes. • Initiated public input process to air quality plan using opinion surveying and workshops.• Facilitated partnership and voluntary programs with petroleum marketers, fire place vendors, health association and others that promoted clean air actions.• Hired and coordinated work of Program Assistant and managed contractor work (research polling firm, newsletter production, printing companies).

Bachelor Of Arts (Ba), Cultural Anthropology & Liberal Arts

Certificate Program, Corporate Social Responsibility - 2017

Businesses face expectations to be more socially responsible. Increasingly, they evaluate their success on their impact on people.

Masters, Public Administration/ Policy