Michele Mcbride Email & Phone Number

Phoenix, Arizona, United States

• Analyzes current practices and develops integrated workflows that facilitate efficient management of design and production processes. Efforts include intake processes, SLAs, and prioritization criteria. Responsible for the selection and implementation of the tools and technology to maximize the efficiency of creative production.• Responsible for the articulation and activation of Sonora Quest’s brand. Aligns the employment brand for both Sonora Quest and Laboratory Sciences of Arizona in partnership with HR. Reviews and updates style guides, logos, colors, fonts, voices, tones, and any other depictions of the company’s brands to maintain and grow our market position. • Provides creative support for key creative and marketing projects, including creation, formatting, and editing of PowerPoint presentations and marketing materials for both external and internal clients. Provides other marketing and/or communications functional support based on business needs.• Identifies and advocates for innovative content management and distribution systems. Responsible for organizing, storing, and cataloging the organization’s digital assets, including sales materials, photos, videos, and branded templates. Implementation and oversight of the Digital Asset Management (DAM) system, enabling access, use, and interaction with these assets across the organization.• Enhances the overall quality of Sonora Quest’s visual media by leveraging vendors with expertise in photography, design, PPT, video, audio & other media. Stays abreast of trends and best practices in creative production, including obtaining necessary upskill training. Incorporates best practices. Provides technical and creative guidance to creative services vendors. • Negotiates with printers and other vendor partners to determine costs and what services will be performed. Attends photo shoots to ensure that the products needed are obtained. Reviews and approves proofs of art for print and digital media.

• Selects, trains, and coaches the digital marketing team in collaboration with marketing leadership. Develops goals and performance expectations for directly reporting staff and fosters professional growth and empowerment of team members.• Responsible for development, cataloging, and maintenance of marketing collateral for various customers including healthcare providers, patients, and health plans. Performs annual test directory review with laboratory leaders in collaboration with our quality department. Creates and maintains presentation materials for department application in alignment with organizational branding standards. • Collaborates with sales and marketing leadership and subject matter experts in the preparation and delivery of responses to requests for proposal (RFPs) to attain new business and retain existing customers.• Conducts annual client surveys and gathers and organizes responses as “voice of the customer” (VOC) information for use in retaining and growing client base. Collaborates with marketing team on market research including survey development, execution, and analysis and uses VOC to guide strategic planning for growth and development/enhancement of customer solutions.• Coordinates and oversees the development of company advertising through all channels in alignment with marketing strategy including print, digital, and radio. Collaborates with public relations, marketing, and communications teams on press releases and media strategies to position the organization as an innovative leader in the healthcare space.• Manages business review and strategic presentation development in collaboration with the sales, managed care, and population health/analytics teams. Incorporates the latest business/operational analytics as available to assist clients in population health management where applicable.

Tempe, Az

• Assists in development and maintenance of marketing materials, physician client sales collateral, patient education literature, and presentation materials for department application.• Maintains and updates company Reference Manual through collaboration with key stakeholders.• Assists in development of company print, digital, and radio advertisements, building company brand identity.• Assists with content management and development of company website and social media outlets.• Conducts annual client surveys. Gathering and organizing responses as “voice of the customer” information for use in retaining and growing business.• Collaborates with Sales Team on Business Review and Strategic Presentation development; incorporate the latest business analytics as available to assist clients in population health management where applicable• Directly supports Managed Care Director as needed including strategic planning, leakage tracking/reporting, meeting preparation/materials, and analytics/informatics reporting for health plan and accountable care organizations.

Phoenix, Az

Promoted to Senior Marketing Coordinator for SRS in December 2012. The promotion added more responsibilities to my regular marketing coordinator duties. Responsibilities grew to include the following:• SRS national marketing team member. Responsibilities included; execution of the national and local marketing strategies and identity building.• Well versed in business development and lead generation. Highly skilled in Salesforce database management.• Writinig and distributing press releases to appropriate media. Collaboration on local and regional advertisements. Improvement of PR by building relationships with local media contacts and vendors.• Management of local content of corporate website, Facebook, Twitter, LinkedIn and Salesforce content.• Staff member at fast paced convention booth requiring a positive attitude, teamwork and the ability to work with a variety of personalities.• In addition to regular responsibilities stepped in as interim office manager for two separate 5 month periods handling all aspects of day-to-day general office management including: office event planning and coordination, employee appreciation awards, onboarding and off-boarding of employees, office supply orders, maintenance requests, and training of new operations coordinator.

Phoenix, Az

• Designed marketing materials for a variety of projects incorporating analytical information, case studies, and statistical research.• Creation, scheduling, implementation, and tracking results of marketing campaigns for numerous projects.• Marketing and administrative assistant for numerous brokers focusing on retail investment services, tenant and landlord representation. Responsibilities included contracts and agreements, letters of intent, rent rolls and statistical analysis.

Mesa, Az

• Created marketing fliers in addition to writing copy for multiple properties listings directed at B2B & B2C exposure. Maintained information on the residential real estate MLS website.• Managed day-to-day business operations for two senior level executives improving their productivity and the overall efficiency of the entire office.• Using exceptional organization and communication skills managed transaction details for multiple real estate agents.• Demonstrated the ability to work positively with vendors and clients with successfully performing a wide variety of assignments.

Mesa, Az

• Successfully managed an extremely fast-paced real estate appraisal and consulting business.• Designed and maintained the company website in addition to implementing marketing strategies to increase clientele.• Responsibilities included scheduling appointments, project estimation, compiling reports, filing, accounts receivable, corporate budgeting, and detailed internet research.• Maintained a well-run, effective office environment in addition to meeting the client’s needs in a timely manner.

Bachelor Of Arts, Communications - Advertising

Associate Of Arts, Communications - Journalism

Activities and Societies: Staff Writer and Production Editor for the weekly school newspaper, The Scroll.