Michele Merrell Email & Phone Number

Nassau, New Providence, BS

Appointed to the Board of Directors for Cable Bahamas Ltd (BISX: CAB), and its subsidiary Aliv. *Chair, Nominating and Corporate Governance Committee*Member of HR & Compensation Committee*Member of Audit & Risk Committee

Advisor to several organizations in B2B and consumer space. Assist developing cohesive marketing strategy across all business units. Develop and improve brand position, design marketing campaigns, digital marketing, social media, content management, website and all tracking analytics. Create go-to-market strategies and marketing materials for core customer.

Fort Lauderdale, Florida, US

• Strategic global leader for marketing operations for start-up technology company with eight vertical markets. Managed both B2B and B2C marketing strategies, higher focus on B2B. Clientele includes world’s leading brands.
• Architected new brand for company to elevate company awareness and ensure alignment amongst corporate brand and product brand; developed new product naming architecture.
• Developed Go-To-Market strategies to support all business verticals and revenue targets.
• Concepted and launched new corporate website to align with brand launch. Exponentially improved analytics.
• Created digital marketing strategy including email marketing campaigns, social media, SEO/SEM. Developed white papers videos and other content resources for digital outreach.
• Managed international tradeshow strategy and logistics.

Austin, Texas, US

• Developed digital marketing strategies and led all aspects of lead generation, channel partner marketing, events, branding, advertising, social media, content management, corporate website development, media relations.
• Reorganized channel marketing efforts with end goal of increased channel partner engagement (100+ partners).
• Developed channel partner portal, co-branded marketing tools and channel communications program to support meeting revenue targets for key products and services.
• Worked with category managers to develop marketing strategies and sales enablement tools for key vertical markets.
• Spearheaded marketing campaign strategies for increased lead generation, customer and account engagement.Restructured and created digital marketing lead generation team resulting in a 167% YOY increase in leads.
• Managed Inside Sales function to increase lead to close ratio and improve pipeline performance.

Deerfield Beach, FL, US

• Directed global brand and marketing activities across all enterprises including marketing, channel partner marketing, digital marketing, content strategy, public relations, media relations, social media, reputation.
• Restructured partner marketing function to improve achievement of contracted sales targets (40+ partners) and developed lead generation campaigns for all product lines.
• Developed sales enablement tools for customer and partner presentations
• Led global rebranding of multiple company divisions (house of brands) resulting in improved integrated presence.
• Developed company’s first formalized corporate communications, public relations, and social media functions, restructured investor relations function.
• Redesigned and launched corporate and subsidiary websites, improved user analytics by 50%.

Miami, FL, US

• Developed marketing strategies for over 100 products and services worldwide in high growth environment. Led global and regional (LATAM/Caribbean, Europe, APAC/MEA, North America) strategies for marketing, branding.
• Led worldwide organization through global rebranding and positioning strategy. Scaled brands globally and nationally.
• Developed marketing strategies for key verticals including retailers, operators, manufacturers and enterprises.
• Created sales enablement tools for sales teams including presentations, brochures, email campaigns, newsletters on products and solutions portfolio.
• Supported over 150 products and services through strategic marketing programs.
• Created co-marketing strategies with worldwide channel partners (retail, manufacturing, distribution, supply chain)

Ft. Lauderdale, FL, US

• Implemented consumer marketing strategy for branding, corporate identity, communications, media relations, events, CSR initiatives, advertising, digital communications, managed web content for multiple websites.
• Implemented integrated communications approach for all marketing programs including new Foundation brand image and design, public relations, collateral, and web site.
• Realized 65% increase in attendance for college and foundation events promoting new building grand openings and dedications, academic and faculty programs; coordinated dignitaries, scripted event speeches and programs.

Cork, IE

• Developed integrated global marketing strategy for product portfolio representing $750M in annual sales.
• Managed B2B marketing, global product launches, corporate internet site, public relations, external affairs, corporate communications, executive communications, promotional sales collateral, e-newsletters, and branding.
• Streamlined marketing process for new global product introductions reducing launch costs by 47% and increasing sales by 18%.
• Developed new corporate web site resulting in an 85% quarterly increase in site users per analytic reports.

• Directed international consumer marketing communications function including branding, advertising, e-commerce, public relations, internet, corporate communications, media relations, analyst / investor relations.
• Increased brand awareness through targeted national / international media relations; received placements in print and electronic media including WSJ, Investor’s Daily (UK), CBS, ABC, cnet.com and Florida Trends Magazine.
• Established relationships with more than 30 industry analysts; company received positive analyst coverage in VoIP research quarterly reports.
• Applied for and received 5 innovative technology awards. Company named as #2 VoIP company in nation.

Chicago, Illinois, US

• Managed omni-channel marketing for direct sales, major accounts, ecommerce, tele-sales and retail. Led product marketing strategies in 144 markets. Managed team of 21 and budget of $14M. Directed consumer marketing and.
• Created marketing program for 4 million customers, 450 company-owned retail stores, more than 1,200 authorized agent locations, 300 dealers and big box retailers.
• Led company rebranding/identity efforts, implemented across all marketing platforms.
• Launched company’s first ecommerce platform on corporate website to support sales and product offerings.
• Implemented internet content management strategy for newly launched corporate and ecommerce sites resulting in a 53% increase of viewership.
• Worked on numerous M&A deals during tenure, part of integrations operations team.

Masters In Business Administration, International Business

Bachelor'S Degree, Marketing Communications