Michele Merrell Email and Phone Number
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Michele Merrell is a senior level global Marketing and Communications executive with increasingly responsible roles in domestic and international geographies. She has significant strengths in both B2B and B2C marketing in public and privately held organizations, as well as IPO environments and start-up companies. She is an effective change agent with proven ability to grow market share, build brand relevance and improve corporate image within various stakeholder groups. Michele's specialties include: global and domestic marketing strategy, branding, public relations, digital marketing, social media, demand generation, customer and influencer engagement, online, SEM/SEO, web development, product launches, partner marketing, business development, corporate communications, media relations, public affairs, investor relations, customer communications, crisis communications, reputation management, thought leadership/messaging, cause marketing, corporate social responsibility and event management.Michele was distinguished as one of South Florida's Business Women of Influence by the South Florida Business Journal, and was also named by Diversity Journal as one of their senior-level "Executive Women to Watch." She was the recipient of the Florida Achievement Award from the Florida Commission on the Status of Women, a part of the Attorney General's office. She is the recipient of the March of Dimes Women of Distinction in 2020. She has won numerous other awards for her business and marketing communications acumen.
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Board Of Directors, Cable BahamasCable Bahamas Ltd. Dec 2014 - PresentNassau, New Providence, BsAppointed to the Board of Directors for Cable Bahamas Ltd (BISX: CAB), and its subsidiary Aliv. *Chair, Nominating and Corporate Governance Committee*Member of HR & Compensation Committee*Member of Audit & Risk Committee
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Senior Marketing & Communications ConsultantPrivate Consulting Company Jan 2017 - May 2023Advisor to several organizations in B2B and consumer space. Assist developing cohesive marketing strategy across all business units. Develop and improve brand position, design marketing campaigns, digital marketing, social media, content management, website and all tracking analytics. Create go-to-market strategies and marketing materials for core customer segments. Improve all digital marketing assets for organization. Assist in business development and partner relationships
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Chief Marketing & Business Development Officer- 1 Year W-2 ContractCanovation Jan 2021 - Feb 2022Fort Lauderdale, Florida, UsStrategic global leader for marketing operations for start-up technology company with eight vertical markets. Managed both B2B and B2C marketing strategies, higher focus on B2B. Clientele includes world’s leading brands.• Architected new brand for company to elevate company awareness and ensure alignment amongst corporate brand and product brand; developed new product naming architecture. • Developed Go-To-Market strategies to support all business verticals and revenue targets.• Concepted and launched new corporate website to align with brand launch. Exponentially improved analytics.• Created digital marketing strategy including email marketing campaigns, social media, SEO/SEM. Developed white papers videos and other content resources for digital outreach. • Managed international tradeshow strategy and logistics.• Evaluated and began implementation of new CRM system for proper lead to sale pipeline analytics and reporting.• Worked with product marketing to create assets and materials to support business development and commercial objectives and to meet lead generation targets. -
Director Of Marketing & Communications, AmericasThales E-Security Apr 2015 - Sep 2016Austin, Texas, UsDeveloped digital marketing strategies and led all aspects of lead generation, channel partner marketing, events, branding, advertising, social media, content management, corporate website development, media relations, corporate communications. Developed and implemented customer acquisition and expansion strategies. Created demand generation strategies for house of brands to stimulate competitive switching and increased market share.• Reorganized channel marketing efforts with end goal of increased channel partner engagement (100+ partners).• Developed channel partner portal, co-branded marketing tools and channel communications program to support meeting revenue targets for key products and services. • Worked with category managers to develop marketing strategies and sales enablement tools for key vertical markets.• Spearheaded marketing campaign strategies for increased lead generation, customer and account engagement.Restructured and created digital marketing lead generation team resulting in a 167% YOY increase in leads.• Managed Inside Sales function to increase lead to close ratio and improve pipeline performance. • Developed marketing outreach programs for SaaS and hardware subscription renewals, improved renewal ratios. -
Vice President Of Global Marketing & CommunicationsCsp, Inc Oct 2013 - May 2015Deerfield Beach, Fl, UsDirected global brand and marketing activities across all enterprises including marketing, channel partner marketing, digital marketing, content strategy, public relations, media relations, social media, reputation management, internal and external communications, investor relations, website development, MDF and vendor/suppler related programs, channel partner marketing, customer engagement/demand generation programs, user groups/conferences. Led marketing automation (Marketo) and SFDC (Salesforce) implementation for digital campaign management.• Restructured partner marketing function to improve achievement of contracted sales targets (40+ partners) and developed lead generation campaigns for all product lines. • Developed sales enablement tools for customer and partner presentations• Led global rebranding of multiple company divisions (house of brands) resulting in improved integrated presence.• Developed company’s first formalized corporate communications, public relations, and social media functions, restructured investor relations function.• Redesigned and launched corporate and subsidiary websites, improved user analytics by 50%. -
Senior Director/Vp, Global Marketing & CommunicationsBrightstar Jul 2007 - Jul 2012Miami, Fl, UsDeveloped marketing strategies for over 100 products and services worldwide in high growth environment. Led global and regional (LATAM/Caribbean, Europe, APAC/MEA, North America) strategies for marketing, branding, channel partner marketing, public relations, media relations, social media, public affairs, brand management, internet content management. • Led worldwide organization through global rebranding and positioning strategy. Scaled brands globally and nationally. • Developed marketing strategies for key verticals including retailers, operators, manufacturers and enterprises.• Created sales enablement tools for sales teams including presentations, brochures, email campaigns, newsletters on products and solutions portfolio.• Supported over 150 products and services through strategic marketing programs.• Created co-marketing strategies with worldwide channel partners (retail, manufacturing, distribution, supply chain)• Created global communications, brand strategy and content strategy for paid, earned, shared, and owned media.• Dramatically improved corporate brand and reputation through strategic storytelling and improved media relations• Developed company’s first global digital marketing and social media programs; results included 63% higher online coverage than closest competitor. YOY 289% Twitter increase of over 4,000 followers and 2,207, 333 twitter impressions, 316% digital press release readership increase, and 24% digital newsletter increase. • Managed substantial international trade show strategy.• Promoted twice. Former role: Director of Marketing Programs -
Associate Vice President, Marketing & Communications - 1 Year ContractBroward College Jul 2006 - Jul 2007Ft. Lauderdale, Fl, UsImplemented consumer marketing strategy for branding, corporate identity, communications, media relations, events, CSR initiatives, advertising, digital communications, managed web content for multiple websites. • Implemented integrated communications approach for all marketing programs including new Foundation brand image and design, public relations, collateral, and web site. • Realized 65% increase in attendance for college and foundation events promoting new building grand openings and dedications, academic and faculty programs; coordinated dignitaries, scripted event speeches and programs, managed public relations and promotional activities. -
Senior Global Marketing & Communications ManagerTyco International Apr 2005 - Aug 2006Cork, IeDeveloped integrated global marketing strategy for product portfolio representing $750M in annual sales. • Managed B2B marketing, global product launches, corporate internet site, public relations, external affairs, corporate communications, executive communications, promotional sales collateral, e-newsletters, and branding.• Streamlined marketing process for new global product introductions reducing launch costs by 47% and increasing sales by 18%.• Developed new corporate web site resulting in an 85% quarterly increase in site users per analytic reports. -
Director Of Marketing & Corporate CommunicationsVoiceglo Communications Sep 2003 - Apr 2005Directed international consumer marketing communications function including branding, advertising, e-commerce, public relations, internet, corporate communications, media relations, analyst / investor relations, internal communications.• Increased brand awareness through targeted national / international media relations; received placements in print and electronic media including WSJ, Investor’s Daily (UK), CBS, ABC, cnet.com and Florida Trends Magazine.• Established relationships with more than 30 industry analysts; company received positive analyst coverage in VoIP research quarterly reports.• Applied for and received 5 innovative technology awards. Company named as #2 VoIP company in nation.
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Vice President, CommunicationsUscellular Apr 1998 - Apr 2003Chicago, Illinois, UsManaged omni-channel marketing for direct sales, major accounts, ecommerce, tele-sales and retail. Led product marketing strategies in 144 markets. Managed team of 21 and budget of $14M. Directed consumer marketing and communications strategies for multi-channel sales environment including retail, direct sales, inside sales, e-commerce.• Created marketing program for 4 million customers, 450 company-owned retail stores, more than 1,200 authorized agent locations, 300 dealers and big box retailers.• Led company rebranding/identity efforts, implemented across all marketing platforms.• Launched company’s first ecommerce platform on corporate website to support sales and product offerings.• Implemented internet content management strategy for newly launched corporate and ecommerce sites resulting in a 53% increase of viewership.• Worked on numerous M&A deals during tenure, part of integrations operations team.• Developed company’s first public affairs outreach programs targeting key government and local business leaders.• Created CEO thought leader platform resulting in major trade publication coverage.• Developed company’s first crisis response communication; institutionalized program across all regions to reduce company risk exposure.• Provided marketing expertise to Investor Relations for quarterly financial releases, annual report development, and shareholder communications.• Promoted three times; Other roles- Director of Marketing Communications; Manager Marketing Communications
Michele Merrell Skills
Michele Merrell Education Details
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Everest UniversityInternational Business -
University Of Wisconsin-Stevens PointMarketing Communications
Frequently Asked Questions about Michele Merrell
What company does Michele Merrell work for?
Michele Merrell works for Cable Bahamas Ltd.
What is Michele Merrell's role at the current company?
Michele Merrell's current role is Vice President-Global Marketing & Communications.
What is Michele Merrell's email address?
Michele Merrell's email address is mi****@****sec.com
What is Michele Merrell's direct phone number?
Michele Merrell's direct phone number is +195420*****
What schools did Michele Merrell attend?
Michele Merrell attended Everest University, University Of Wisconsin-Stevens Point.
What are some of Michele Merrell's interests?
Michele Merrell has interest in Cooking, Exercise, Investing, Outdoors, Sweepstakes, Electronics, Home Improvement, Reading, Crafts, Gourmet Cooking.
What skills is Michele Merrell known for?
Michele Merrell has skills like Strategy, Marketing Strategy, Corporate Communications, Marketing Communications, Leadership, Strategic Partnerships, Integrated Marketing, Management, Marketing, Internal Communications, Public Relations, Start Ups.
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