Michele Morris Email & Phone Number

Atlanta, Ga, Us

Atlanta, Ga, Us

Chamblee, Ga, Us

- Develop and lead global consumer marketing strategy for Masterbuilt and Kamado Joe- Drive integrated go-to-market strategy for product launches, key brand initiatives, campaigns - Initiate and foster key external partnerships and relationships for brand development- Develop standard operating procedure, plan, and execute consumer, retailer, trade, experiential, and virtual events- Drive cross-functional collaboration for marketing activities, events, campaigns, creative - Manage brand and executive communications internally and externally- Oversee content strategy, social media community management, community building- Partner with media agency to execute and optimize media plan- Manage budgets, timelines, and contracts- Lead company culture team for employee engagement, celebrations, and morale-building

Atlanta, Ga, Us

- Led campaigns and national promotions from central unifying idea to execution- Developed monthly and quarterly digital media plans to drive new product awareness, online ordering- Led integrated campaign strategy & execution for brand activation days- Developed brand social media playbook, new brand positioning strategy- Managed two external agency partners and one internal shared service- Created quarterly content development process for cross-functional alignment- Sourced and managed influencer relationships, contract negotiations- Utilized social listening tool, Netbase, to analyze social conversation, provide key insights & opportunities- Developed campaign reports, dashboards to measure social & digital success

Atlanta, Ga, Us

- Managed proactive and reactive guest feedback on social media- Brand activation day social strategy & execution- Managed email strategy & execution, Fishbowl- Photographed, designed social media assets & content calendars - Facilitated social media sweepstakes, contests - Analyzed social media listening tool, Crimson Hexagon, to monitor brand conversations, report key insights- Executed performance reports (monthly, ad hoc)

Atlanta, Georgia, Us

- Curated and managed content and social strategy- Assisted in planning and management of full project life cycles- Managed day-to-day operational aspects of projects and scope- Prepared time and cost estimates- Facilitated project design, development, and client reviews

Atlanta, Georgia, Us

- Developed and managed social strategy for client channels to drive engagement- Responsible for community management across over 80,000 fans on client social media channels- Photographed and designed all social assets- Completed a monthly competitive analysis- Utilized social media monitoring and measurement tools to optimize social performance

Atlanta, Ga, Us

- Determined goals and objectives for digital/social campaigns- Analyzed and reported on social media performance bi-weekly and monthly for clients including Dunkin Donuts, Baskin Robbins, Hanes, Shoe Carnival and Aaron's- Monitored and reported on competitive social activity- Provided strategic recommendations and optimizations on content strategy

Atlanta, Ga, Us

- Assisted with determining goals and objectives for digital/social campaigns - Researched new social tools, platforms and vendors- Completed bi-weekly and monthly reports on social performance across multiple clients, make optimization recommendations- Created Data Dictionary, agency resource for metric terminology- Completed multi-channel campaign concept, intern summer project

• Graphic design for events, conferences, programs and initiatives• Generate community engagement, curate editorial content, manage social communities• Develop a brand personality and social media presence on Facebook, Twitter, YouTube, Pinterest

Executive Co-Director of Georgia College's not-for-profit, student-run public relations firm within Bobcat PRSSA• Acquired new clients• Responsible for pitching to clients• Selected and interviewed perspective account members• Attended each account meeting• Provided strategic advice• Accounts include: GeorgiaBob's Barbecue, HandsOn Milledgeville, Survivors In Pink, Multiple Sclerosis Society Walk in Macon, Ga.