Michele Moro

Michele Moro Email and Phone Number

Executive Level Marketer | Marketing Manager | Digital Strategist | I.A. Consultant | Growth Hacker | Social Media Manager | Web Marketing Specialist @
Michele Moro's Location
Padua, Veneto, Italy, Italy
Michele Moro's Contact Details

Michele Moro personal email

n/a
About Michele Moro

Marketing manager, specialized in digital communication, business development, product management, artificial intelligence and social media management. I have acquired experience in the fields: Metalmechanic, Telco, IT, Advertising/Search engines, consumer goods FMCG (Fast Moving Consumer Goods) PET food.Graduated in Economics and commerce, with a master's degree in marketing at SDA Bocconi School of management of Milan and special training in International and Digital marketing management. 25 years of professional experience: 6 in sales, 5 in consulting and 14 leading the marketing department of companies of different sizes and sectors in business/consumer markets. Proven experience in managing resources, implementing strategies and operational actions starting from a systemic vision of the market.15+ years' experience in helping businesses & brands scale & grow using Digital Marketing & Social Media Channels.LANGUAGES• Italian: native speaker• English: Intermediate B2 (Vantage)• Spanish: Intermediate B2 (Vantage)TECHNICAL SKILLS • Business development• Brand positioning• Digital marketing• Trade marketing • Social Media marketing• Performance marketing• Advertising & copywriting• Data analysis SOFT SKILLS • Strategic thinking• Leadership and teamwork• Problem solving/creativity• Flexibility• Ability to work well under pressure• Strong analytic skills• Communication and interpersonal skills• Excellent leadership and teamwork skills, with experience in managing team/Advertising agencies. • EnthusiasmMAIN TASK AND RESPONSABILITIES:Strategic Marketing• built an organic Marketing Plan• build a clear and unique identity and positioning of brands• clearly define the offer and points of differentiation. PRODUCT MANAGEMENT:- Branding and positioning Strategy - Product development COMMUNICATION: - Public relaltions- execute field campaigns to support strategy - implement brand identity- manage company intranet and web site content - organize meeting and event NETWORKING• Natural networker with good contacts around the world (+10K)• strong relationships with colleagues, partners and clientsMY PECULIAR ATTITUDES: - Persistence to face the start up difficulties- creativity to find new ways to access the market- strong customer and partner focus- excellent communication and presentation skills - ability rationalize process to face complex problems,- determination in getting goals- strong work ethic

Michele Moro's Current Company Details
Self-employed

Self-Employed

Executive Level Marketer | Marketing Manager | Digital Strategist | I.A. Consultant | Growth Hacker | Social Media Manager | Web Marketing Specialist
Michele Moro Work Experience Details
  • Self-Employed
    Consulente Aziendale Senior
    Self-Employed Jan 2024 - Present
    Padova, Veneto, Italia
    Sono un consulente aziendale senior specializzato in marketing, comunicazione e sviluppo di impresa. La mia esperienza pluriennale si traduce in una profonda comprensione dei vari aspetti della gestione aziendale, dalla strategia di mercato all'implementazione operativa. Mi distinguo per la mia capacità di identificare opportunità di crescita per le aziende clienti, migliorando la loro visibilità e efficacia comunicativa.La mia expertise abbraccia l'analisi strategica e la pianificazione operativa, permettendomi di guidare le imprese in processi di trasformazione e crescita sostenibile. Ascolto attentamente le esigenze dei miei clienti e formulo strategie su misura che integrano le più moderne tecniche digitali con approcci tradizionali, ottimizzando l'impatto sia nel panorama online che offline.Adotto un approccio olistico alla gestione del business, sviluppando soluzioni innovative, basate oggi anche sull'intelligenza artificiale, che non solo aumentano la redditività, ma migliorano anche l'efficienza operativa e l'engagement dei consumatori. La mia visione globale è continuamente arricchita da aggiornamenti professionali costanti che mi permette di rimanere sempre all'avanguardia nel mio campo.
  • Prodac International
    Marketing Communications Worldwide Manager
    Prodac International Apr 2017 - Dec 2023
    Cittadella (Pd), Italia
    Reporting directly to the CEO, responsible for all marketing and communication activities that include: analysis and market research, advertising campaigns, media planning, comarketing & partnerships. I'm responsible also: define the organization marketing strategy, coordinating the marketing Worldwide, led initiatives across all channels, creating a strong brand identity.Set internet marketing strategy, select marketing channels, optimize user experience, and build funnel for direct marketing. Select and manage email marketing, social media strategies, and manage all digital assetsCreate content (copy writing) for social post, blog, website; SEO, articles and tutorials, press releases, and e-newsletter. Lead and execute production of promotional graphics materials. + email marketing: greatly growing overall reach+ managed online brand reputation+ launch online initiatives;+ upgraded company website + Business intelligence and competitor analysis.
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  • Prismi S.P.A.
    Digital Strategist E Marketing Consultant
    Prismi S.P.A. Sep 2014 - Mar 2017
    Padova Area, Italy
    As a business consultant in Marketing, Communication and Business Strategy I have developed strategic and operational marketing solutions for companies and retail, building and implementing their digital strategies. Together with PRISMI S.p.a. (Primi sui Motori spa), a leading company in marketing and positioning on Search Engines and listed on the AIM Italia market, I have been involved as key account and digital strategist of:Search engine (SEO) positioningWeb marketing servicesSocial network managemente-commerceMobile marketing
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  • 2Gis
    Marketing And Communication Manager
    2Gis Mar 2012 - Sep 2014
    Padova, Italia
    Marketing & Communication Manager at 2GIS* Italy, the Italian franchise of the Russian multinational 2GIS, one of the leaders geolocation services in Russia, Ukraine, Kazakhstan, Cyprus and Czech Republic with more than 20 million users in over 250 cities.Industrial sectors: advertising, business directory, GIS (Geographic Information System).Since March 2012 I have been involved in the launch of the Italian start-up, with Marketing and Communication Manager responsibility, managing and supervising a team of 3 employees (marketing assistant, a graphic designer, an Event Manager). I followed mainly three areas of responsibility: definition of the offer of sale (online advertising, offline and the App) and trade policy 2) definition growth strategies of users of the product 2GIS THE CITY EXPERT, an extremely interactive map that give you directions as well as information of all organizations of the territory 3) definition and implementation of strategies and tactical actions of communication.MAIN RESPONSABILITIESMarkets:- Investigate, analyze and report on markets, innovation and competition (Google, Apple, Nokia, Seat Yellow pages)- SWOT Analysis- creation and management of marketing budgetProducts and Services:- adaptation of product and service to italian market and manage their launch- follow up on the requests of changes or improvements to products and services- in charge of new ideas generation and establish the internal process- manage the launch of advertising campaigns- create and maintain brand awareness in the market- promotion of servicesSales:- organize and prepare sales and Call center material and information- communicate and train news about product/services to the sales team.- provide sales support in strategies, politics, channels, advertising and merchandisingUsers:- ensure the growth of users base (offline, online, App)- create and development of numbers of fan on facebook page and Twitter profile- engagement of users
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  • Welcome Italia S.P.A.
    Marketing Manager
    Welcome Italia S.P.A. Jun 2007 - Mar 2012
    Massarosa (Lu), Italia
    Marketing Manager at Welcome Italia with the responsability about Marketing and Communications Welcome Italia spa is a Telecommunication provider especially focused on enterprises. Is present in Italy since 1999, following the liberalisation of the fixed communication services. In the scenario of the National telecommunication, Welcome Italia is the 10th company. Welcome Italia has created, together with more than 60 Partner companies, a National Network of specialists in telecommunications.MAIN RESPONSABILITIES■ business intelligence and market research■ positioning brand image and developing brand awareness■ products management and development of commercial offer■ drafting brochure and commercial materials■ definition of advertising campaigns■ organization company events ■ article marketing and customer newsletter■ sales support RESULTS (in mil./€) Turnover and Net income 2008: 20.7 2009: 21.2 (+2.4%) 2010: 22.8 (+7.5%) 2011: 25.4 (+11%) 2012: 29.8 (+ 17.4%) 1,450 0.4 1.8 2.4 3.8 Revenue and EBITDA growth in contrast to the economic crisis Indexes of marketing: (2011)Customer Loyalty Rate 93.8% - 91.1% Customer Retention Rate (rate of permanence) Number of customers: 11,015 (active sites) - annual ARPU customers Vianova: 3,797 € Customer Service: Average response time: 6.3 sec - Response rate within 3 rings: 94.8%
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  • Kone S.P.A.
    Marketing Manager Italy
    Kone S.P.A. Jun 2005 - Jun 2007
    Milano, Italia
    MAIN RESPONSABILITIES:Business intelligence- executes special or continuous research and marketing analysis- compiles and analyzes information on marketing and prepares reports- analysis of key competitors about products and price- identify new growth opportunities- provide tactical and strategic marketing support to the Leadership TeamProducts- annual budgeting definition aligned with the regional corporate strategy- develop marketing plans and strategies to maximize growth in new and existing markets- products and brands development- manage the complete marketing mixCommunications- translations and adaptation of international marketing material - promotions and communicationsOnline marketing- manage the visibility of the Italian web-site and the web site traffic growth- magage keyword advertising campaign a search engine positioning- interact and assist with other promotional effortsSales- sales strategy development (about one hundred people);- organization and management of training courses- technical and sales support Customers- customer segmentation, prospecting, lead generation- marketing Database Management- support in the CRM (Customer Relationship Management) project- support in the CS (Customer Satisfaction) projectOthers- managing of the relationship with consulting companies and suppliers (graphic studies, PR agencies, IT and web consultant)- events organization
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  • Kone Italy
    Senior Product And Brand Manager
    Kone Italy Jan 2004 - Jul 2005
    Milano, Italia
    - Support in the establishment of strategic planning.- Management of the introduction in Italy of the new software for the management of the offers-orders (Sales Marketin Tools) - Manage the visibility of the Italian web-site, pursue and coordinate appropriate internet advertising opportunities.- Interact and assist with other promotional efforts.- Support in the CRM (Customer Relationship Management) project.- Executes special or continuous research and marketing analysis.- Compiles and analyzes information on marketing opportunities or problems and prepares reports.- Analysis of key competitors for product and price- Support the sales force
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  • Kone
    Key Account Sales Manager
    Kone 1998 - Dec 2003
    Padova
    BtoB enviroment - Services industries post-selling- represents KONE to the customer in the Service Equipment Business Division on Padova zone- successfully sells the company's products or services in the field - develops new accounts and/or expands existing accounts within an established geographic territory - calls on prospective customers providing technical solutions - understands the customer's business and product requirements - quotes appropriate customer prices on offers - meets assigned sales quotas Nationally award-winning KONE Vendor of the year (2003) between 80 collegues.
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  • Eurosystem Spa
    Account Manager
    Eurosystem Spa May 1997 - May 1998
    Treviso, Italia
    View
  • Tiesse Informatica
    Marketing And Communications Manager
    Tiesse Informatica Jun 1996 - Jun 1997
    Padova, Italy

Michele Moro Skills

Marketing Management Marketing Strategy Market Analysis Competitive Analysis Seo Online Advertising Crm Direct Marketing Marketing Product Management Strategy Brand Development Online Marketing Management Business Strategy Advertising Leadership Social Media Marketing Start Ups Web Marketing Brand Management Marketing Communications E Commerce Wordpress Strategic Partnerships Strategia D'impresa Strategia Di Marketing Gestione Marketing Corporate Blogging Marketing Via E Mail Strategic Planning Market Planning Analytics Sales Operations Sales Management B2b Marketing Lead Generation Analisi Di Mercato Market Research Marketing Online Email Marketing Product Development B2b Strategia Marketing Digitale Content Marketing Search Engine Marketing Copywriting Marketing Integrato Brand Awareness Sviluppo Di Contenuti Trade Marketing Marketing Communication

Michele Moro Education Details

Frequently Asked Questions about Michele Moro

What company does Michele Moro work for?

Michele Moro works for Self-Employed

What is Michele Moro's role at the current company?

Michele Moro's current role is Executive Level Marketer | Marketing Manager | Digital Strategist | I.A. Consultant | Growth Hacker | Social Media Manager | Web Marketing Specialist.

What is Michele Moro's email address?

Michele Moro's email address is mi****@****live.it

What schools did Michele Moro attend?

Michele Moro attended Sda Bocconi, Adatta Formazione, Abea Training School Of Milan, Sole24ore Formazione, Ef Executive Language Institute, Scuola Militare Alpina Smalp, Università Degli Studi Di Verona, Istituto Tecnico Commerciale P.f. Calvi Di Padova, Funnel Company, Leader Nel Tuo Settore.

What are some of Michele Moro's interests?

Michele Moro has interest in Gestione Community, Pattinaggio In Linea, Pattinaggio, Health, Fotografia, Nuoto, Blogging, Education, Environment, Sci.

What skills is Michele Moro known for?

Michele Moro has skills like Marketing Management, Marketing Strategy, Market Analysis, Competitive Analysis, Seo, Online Advertising, Crm, Direct Marketing, Marketing, Product Management, Strategy, Brand Development.

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