Michele Morrical Email & Phone Number

Noblesville, In

+ Manages all marketing activities for the dealership including monthly campaigns, budgets, website updates, social media, SEO, SEM, email marketing, reputation management, OTT, radio and tv spots.+ Increased vehicle sales by 17% YOY and website traffic by 30% YOY + Introduced email marketing campaigns which resulted in 50+ sold vehicles in the first six months.+ Improved the dealership's overall CDJR sales ranking for 2018 from third place to first place for the state of Indiana.+ Coordinates omni-channel marketing campaigns with multiple outside advertising agencies.+ Creates all social media content in-house including Facebook and Instagram paid ad campaigns, as well as YouTube video campaigns.+ Develops reports and continually analyzes data in order to measure marketing channel effectiveness, return on investment, and high-converting campaigns.

Yellow Springs, Ohio

+ Managed the College’s six public-facing WordPress websites, including upgrades, content updates, template design, SEO, troubleshooting, and end-user training. + Worked with campus staff to develop niche marketing campaigns, including content marketing, SEO, SEM, and microsites.+ Increased online prospective student inquiries by 21% YOY.+ Redesigned six disparate campus websites into one college-branded website, reducing the number of webpages from 20,000 to 3,000.

Avon, In

After finishing my MBA, I started a new business to help local small business owners with websites, social media, and online marketing strategies. In addition to managing the business, I also design and build websites for clients as well as assist in social media strategy and community management.

Greenwood, Indiana

+ Managed all web projects, including WordPress, ColdFusion, and HTML sites.+ Built new client websites, updated content, and upgraded functionality.+ Interfaced with existing clients and new clients to scope projects.+ Developed digital marketing strategy to attract more customers and increase brand awareness (included re-branding).+ Successfully trained new staff with limited web design experience to be full-fledged WordPress administrators.+ Created a ticketing system to track client requests and project tasks.

Indianapolis, Indiana Area

+ Managed all aspects of Ivy Tech’s online presence, including websites, social media, email marketing, branding, and communications for faculty, staff, and students.+ Developed traditional and digital marketing strategies to recruit new students, retain current students, and raise awareness about the College.+ Created and implemented a social media strategy which increased the number of Ivy Tech’s Facebook fans from 3,000 to 85,000 in two years.+ The 2013/14 ad campaign called Now Is the Time, which included a website, social media, online ads, direct mail, billboards, and TV spots, drove 10,000 more hits to the website daily.+ Led the project to implement the online student registration portal which is widely regarded as the most successful technical project ever undertaken at Ivy Tech.

Indianapolis, Indiana Area

+ Managed daily operations of six call centers and 15 call center agents.+ Developed e-commerce websites for NCAA and Allison Transmission.+ Trained and supported call center staff on web and desktop applications.

Master Of Business Administration (M.B.A.), Business Administration, Management And Operations

Bachelor Of Arts, Communications

Activities and Societies: Theatre

Technical Certificate, Web Programming