I developed and executed comprehensive communications plans and strategies to enhance internal communication effectiveness, ensuring timely, relevant, and accessible information for all employees, which contributed to improved engagement and clarity.ACCOUNTABILITY HIGHLIGHTS ● I managed content updates on the intranet to inform 1000+ employees of organizational news and updates, including COVID-19 communications, monthly management team meetings, quarterly employee briefings, events and volunteer opportunities, annual giving campaign, and more. ● I produced a weekly employee email newsletter highlighting key announcements, events, and achievements creating visuals (graphics, photos) as critical means to convey information to employees which achieved an open rate of 75% or higher. ● I led the coordination of organization-wide, two hour monthly management team meeting with 80 attendees which included presenter presentation preparation, meeting technology set up and support (projection, Q&A software, Zoom, call-in and sound) and created meeting summary, reducing from multiple pages to a visually appealing and user friendly one page summary which was published along with the full presentation on the intranet.

I managed content production, social media strategy and execution, and event management for NBC affiliates in Portland and Bangor, Maine, leading to an enhanced digital presence and increased engagement across multiple platforms. ACCOUNTABILITY HIGHLIGHTS ● I produced, wrote, and managed content for WCSH6.com and WLBZ2.com, which covered breaking news, and coordinated live event broadcasting, including leading community initiatives and special events. ● I managed all aspects of social media and managed/oversaw the entire newsroom staff on web and social (Twitter, Facebook, Instagram, Vine, Google+, Pinterest). Created videos for web and social outlets. Managed two web and social media staff. ● I analyzed listener/viewer data to determine direction and changes for the web and social media platforms.

ACCOMPLISHMENT HIGHLIGHTS ● Produced content for 18 neighborhoods as Community Web Producer for Around Town, engaging more than 50 community contributors and successfully managing content approval ● Launched station Twitter accounts, pioneering their use in Maine news outlets at the time ● Created and curated photo galleries to boost digital content engagement and community outreach, with one gallery achieving over 100,000 page views in a brief period ● Sole representative from Maine invited to attend a national event at company headquarters in Virginia