Michele Nicholson Email & Phone Number

New York, Ny, Us

Fairfield Township, New Jersey, Us

Carlstadt, New Jersey, Us

Provided end-to-end product development. Oversaw and directed all levels of licensed and proprietary product development through concept of design, branding, sourcing, pricing, prototyping, packaging, marketing, assured safety compliance, scheduling, shipping, educating and delivery to retail.• Collaborated with marketing, developing calculated new product launch plans including brand strategies, competitive analysis, market strategy and consumer insight testing.• Wrote creative briefs, packaging, sales, promotional and instructional copy.• Directed multiple in-house and international designers to set project prioritization, govern designs, manage workflow, and ensure on-target and timely delivery. • Selected new manufacturing partners and produce samples, ensuring competitive pricing, and upholding rigid quality standards and procedures. • Taught new products to and work in parallel with sales force, drive positive POS, find new retail placement, develop and sell planograms, and create distribution plans to promote and excite key retail partners.

• Managed a staff of eight and membership of 128. • Planned social and educational events, including food and wine tastings, educational presentations, excursions, parties, and cooking demonstrations.• Directed weekly produce deliveries for over 150 people nightly. • Composed membership, farmer, and additional share agreements.• Designed company logo, brochures, pamphlets, and promotional literature.

Managed end-to-end product development. Executed all aspects of product and graphic design. Enhanced and coordinated all primary licensor relationships and product lines. • Tripled net revenue through creative product lines and new channel expansion.• Engineered graphics for product, packaging, instructions, branding, marketing, catalog, sales materials, web and tradeshow signage. • Configured account-custom merchandising. • Supported sales teams with demos, educational materials, POP, line lists and catalogs. • Wrote all packaging, sales and website copy.

• Designed, edited, and produced catalogs, promotional, and sales materials for a home accessory and giftware importing company. • Constructed fashion, paper, gift, and home décor products for various lines.• Sourced product.

Supported multiple art directors and copywriters for domestic and international print and commercial advertising. • Wrote and directed print advertisements; handled print, script, and storyboard traffic; created presentation materials; and organized in-house presentations and travel for production shoots.

Advertising And Graphic Design

Bachelor Of Science (Bs), Communication, Journalism, And Related Programs

Master Of Business Administration - Mini-Mba, Digital Marketing