Michele Kelley Email & Phone Number

Raleigh, Nc, Us

- Lead and orchestrate comprehensive go-to-market strategy and plan for driving Ansible Automation Platform in the Edge (IoT) domain. - Maintain a deep understanding of competitive landscape and market dynamics relative to the ecosystem of technologies involved in end-to-end IoT implementations.- Develop strategic marketing plans and product and solution messaging and positioning, based upon the needs of customers (horizontal and vertical) relevant to key personas and decision-makers.- Collaborate closely with corporate marketing, technical marketing, product management, engineering, public relations, analyst relations, sales teams and partner teams in order to support entire customer lifecycle marketing from acquisition to retention.- Plan and drive global launches with the go-to-market team, including the new Red Hat Device Edge solution.- Craft and execute webinars, videos, presentations, ebooks, blogs, and other thought leadership content. - Work closely with product management to understand and influence the development of Ansible Automation Platform features that enhance Red Hat’s position in the market.- Collaborate with partner account managers, key channel partners and ISV’s to develop joint positioning and value propositions.- Drive seller enablement across general sales as well as technical sales teams, both internally and within key partners.- Responsible for leading and presenting at bi-weekly state of the business meetings with the Senior Vice President and General Manager of the Ansible Business Unit.- Serve as liaison and leader representing the Ansible Business Unit within the Red Hat Edge Business Unit. Work closely to develop collective messaging, campaigns and enablement.

Raleigh, Nc, Us

Research Triangle Park, , Nc , Us

As an advisory board member for this virtual IoT community of 22K+ members, I provide input and guidance to the overall vision, strategy, and execution for the IoT Slam event, LinkedIn group, and broader IoT industry. I also serve as a pillar lead in the Women in IoT Center of Excellence for Future of IoT Talent. This COE is focused on setting the narrative and sharing IoT best practices for STEM, diversity, leadership, professional development, and business networking.

Cary, Nc, Us

Part of a core team that supported the charter of the IoT Division at SAS. Responsible for development and execution of global GTM strategies and programs for IoT partners including technology companies, system integrators, cloud providers, OEMs and ISVs. Collaborate with Business Development Executives and Global Alliances and Channels to devise strategic account plans, including identification of target industries (heavy focus in Manufacturing, Energy, Retail, Healthcare) and use cases involving AI and IoT. Create robust marketing campaigns (awareness and lead gen) involving joint content for all phases of the buyer’s journey including blogs, videos, webinars, whitepapers, solution demos and solution briefs. Maintain ongoing relationships and programs with strategic technology Influencers. Identify and lead SAS’ involvement in strategic IoT and AI consortia, orchestrating SAS inclusion in content publications, events, social media and testbeds with these organizations.

Cary, Nc, Us

Managed strategic initiatives associated with the planning and implementation of field marketing efforts around Internet of Things. Developed plans to accelerate revenue, growth and productivity for the field, with a focus around selling solutions and lead generation. Collaborated on all aspects of Digital Marketing including SEO/SEM, marketing automation, social media and content management with a focus on the customer decision journey. Worked closely with Product Marketing, Product Management, Partner Alliances and R&D to remain strategically driven and in alignment. Negotiated with executive level management (internal and external). Analyzed measurable results of campaigns and events and provided recommendations on future marketing activities.

Cary, Nc, Us

Responsible for marketing strategy, logistics and event production for Federal Government sector. Provided leadership on projects to ensure success throughout the project life cycle. Interacted with clients, staff, managers and applicable internal departments, all while leveraging domain and industry expertise to enhance projects. Managed major cross-functional projects and events affecting SAS business, including the Government Leadership Forum. Managed finances and logistics throughout event planning process, successfully keeping events on schedule and on budget. Managed project plans and led weekly meetings in support of large-scale events. Negotiated with executive level management (internal and external). Analyzed measurable results of campaigns and events and provided recommendations on future marketing activities.

Armonk, New York, Ny, Us

Responsible for the successful implementation of offering plans to ensure revenue and profit attainment and all aspects of go-to-market strategy including customer and analyst presentations, field enablement, campaign strategy, demand generation and sales promotions. Identified client requirements for new features and identify opportunities for new offerings based on understanding of market needs and competitive positioning. Advocated the offering both internally and externally to gain agreement from the appropriate Integrated Portfolio Management Team. Defined and created offering-specific content for marketing program deliverables. Managed the brand requirements process for defining future product offerings and solutions. Supported key external relationships such as analyst briefings, vendors, and business partners. Project managed the quarterly Client Board of Advisors Event, including semi-annual live meetings.

Armonk, New York, Ny, Us

Strengthened revenue growth in the IBM Intel Server brand by generating marketing campaigns that directly targeted IBM business partners with high impact messaging and training programs. Delivered compelling education materials, marketing materials and value proposition messaging for IBM business partners. Developed effective promotions and marketing materials, for all routes to market, which drove incremental revenue and visibility for product set. Drove incremental options revenue via creative business partner programs. Worked with IBM business partners to plan onsite educational and focus day events which included both education and sales incentives. Developed relationships with IBM vendors who funded the partner marketing program, assisted in managing the fund for the Americas and made effective decisions on how to best utilize this funding, responsible for quarterly return on investment reporting both internally as well as to these vendors. Identified future product requirements for United States, Canada, and Latin America and communicated those to the Worldwide Product Marketing Team. Managed product transitions to minimize excess inventory and accurately planned for future volumes.

Armonk, New York, Ny, Us

Increased customer satisfaction and sales efficiency through business process reengineering and program oversight. Managed IBM’s xSeries Server Evaluation Program for the United States. Interacted with field sales representatives, management, and business unit executives to deliver evaluation servers to large enterprise customers for significant sales opportunities. Maintained proper product inventory levels, stayed within budget, kept a high level of customer satisfaction, and held the proper level of business controls in place. Promptly addressed and resolved any issues that inhibited the timely delivery of equipment to large enterprise and SMB customers. Performed quarterly onsite audits of the program. Instrumental in completely revamping the program in May 2002. Recognized with Extraordinary performance and service award.

Analyzed and evaluated the success of IBM sales opportunities involving large enterprise customers and reported details to upper-level management. Managed monthly detailed reporting of key wins and losses of large enterprise customer opportunities in IBM’s Personal Systems Group. Interacted with IBM sales advocates, marketing specialists, and finance team to obtain status of opportunities and all related details. Created reporting methods and charts and analyzed the results to be presented monthly to the General Manager of IBM’s Personal Systems Group, the Chief Financial Officer and various departmental Vice-Presidents.

Managed territory and developed sales relationships with over 100 resellers of computer hardware and software products in the Southeast region and became a top sales representative for a major distributor of computer hardware and software. Sold and supported a full line of over 25,000 computer hardware and software products. Consistently achieved revenue and margin sales goals, averaging over 200% revenue and 150% margin. Awarded top Inside Sales Representative in the company based on 1998 quota achievements. Selected as member of Merisel’s 1998 President’s Club for sales performance.