With over 20 years of experience working with public and private companies in several countries and multiple business markets, I specialize in re-thinking, re-styling and ultimately creating the ideal combination of marketing and design concepts to generate distinctive business identities.As a branding expert I easily connect with both large corporations executives as well as small business owners to translate their business design needs into reality, to put on paper all that they know they want but don't know how to achieve. My approach is always result-oriented: my goal is to help my customers to improve their market penetration, increase sales, improve their business. From branding creation to product/project design, I have helped over 100 businesses reach their branding goals, bringing added value to their image and changing the perception that the market has towards them and their products. Since my first steps into the design world in Italy over 20 years ago, throughout my eclectic career worldwide, I have learned the value of multicultural experience. Now, I look at things from a different perspective and have honed my professional abilities to offer creative and effective answers to a variety of design needs. With a uniquely qualified international design background, I can translate retail, hotel and entertainment facility needs into universal design solutions. Whether I am restyling a hotel in Italy, designing a new line of footwear in China, envisioning a “home” bowling alley for the White House, adding new features to a custom-built theme park attraction in the USA or giving the finishing touch to a waterworks element in Russia, my approach is always open and unbiased and most definitely distinctive.