My journey has been marked by a dedication to enhancing visibility and engagement across platforms. I aim to continue driving growth and innovation in media, using my expertise in content scheduling and photography to craft narratives that resonate and inspire.
Ma Studios
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Social Media ManagerMa StudiosCanada
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Studio Lead EditorMa Studios Mar 2022 - PresentToronto, Ontario, Canada• Managed a team of 20 people, overseeing the entire content production pipeline, and coordinating tasks to meet project deadlines.• Developed and executed strategies for maximizing video visibility and engagement, leveraging platform- specific features and optimizing content for enhanced discoverability.• Fostered partnerships with advertisers, and seamlessly integrated sponsored content, contributing to a 150% increase in revenue in 2023. • Worked closely with cross-functional teams, including actors, marketing, and analytics, to align editing strategies and broader business objectives. • Implemented data analytics tools to monitor content performance, viewer metrics, and feedback, to refine editing strategies.
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Production AssistantTrue2Soul Network Jul 2020 - Dec 2021Toronto, Ontario, Canada• Directed, filmed, and edited content that highlighted the stories of women and minorities, to amplify their voices and create a positive impact on the narrative surrounding them. • Managed the planning and execution of photo and video projects, from pre-production to on-site coordination, to optimize workflow for the team. • Assisted the marketing team with creating impactful social media campaigns, leveraging storytelling techniques to evoke empathy and promote positive social change. • Participated in outreach initiatives, connecting with community members, activists, and organizations, to both understand and properly convey their experiences. -
Assistant PhotographerHelp-Portrait Dec 2019 - Jun 2020Niagara, Ontario• Supported the co-founder with orchestrating photography events, from securing venues to sourcing necessary equipment, to create a seamless experience for both participants and team members. • Implemented advanced photography skills to create dignified portraits of individuals facing homelessness and other challenges to foster a renewed sense of self-worth. • Provided on-the-ground support during events, ensuring the efficient setup and breakdown of equipment, and creating an environment conducive to capturing meaningful photographs. -
Customer Engagement And Runner (Volunteer)Profoto Nov 2019 - Dec 2019Greater Toronto Area, Canada• Engaged with Profoto's end customers, delivering comprehensive information and specifications on showcased products during the event to enhance brand awareness.• Supported the operations manager, ensuring a positive experience for all attendees and providing assistance as needed. -
Set Design AssistantSelf-Employed Jan 2018 - Dec 2018Rio De Janeiro, Brazil• Led the design and coordination of music videos, ensuring a seamless and captivating visual experience that complemented the artistic vision.• Collaborated closely with the Set Designer to select suitable aesthetics that aligned with the production's creative direction.• Skillfully determined the strategic placement and removal of materials on set, enhancing the overall visual appeal and maintaining consistency with the Set Designer's guidance.• Demonstrated project management abilities by organizing and procuring all required set pieces, adhering to strict deadlines and staying within the allocated production budget.
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Social Media SpecialistLuiza Bomeny Consultoria Jan 2018 - Dec 2018Rio De Janeiro, Brazil• Oversaw the entire production pipeline for Ms. Bomeny's website, YouTube channel, and Instagram, to enhance online presence and increase engagement.• Collaborated with graphic designers to strategize social media campaigns and design visually appealing art pieces. • Provided coverage for events and conferences hosted by Ms. Bomeny's team.
Michele R. François Education Details
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Creative Photography- Still And Motion -
Social Communications And Film Studies
Frequently Asked Questions about Michele R. François
What company does Michele R. François work for?
Michele R. François works for Ma Studios
What is Michele R. François's role at the current company?
Michele R. François's current role is Social Media Manager.
What schools did Michele R. François attend?
Michele R. François attended Mohawk College, Pontifícia Universidade Católica Do Rio De Janeiro.
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