Michele Richardson Email & Phone Number

LOVE4VETS is dedicated to honoring our nation’s veterans by providing support in preparing VA disability claims & mental health services.

As a versatile Digital Marketing and Brand Development Strategist, I leverage a comprehensive suite of skills to build and promote dynamic brand identities across multiple platforms. My expertise extends from web development and maintenance to the creation and implementation of cutting-edge social media strategies, all designed to maximize online presence and user engagement.I am deeply involved in public relations, brand partnerships, and business development, driving initiatives that enhance visibility and corporate reputation. A key part of my role involves developing and executing Name, Image, and Likeness (NIL) strategies for high school, collegiate, and professional athletes, ensuring compliance with NCAA regulations while maximizing their brand value.My technical skills are demonstrated through proficient management of email marketing campaigns, Google Ad campaigns, and innovative social media advertising strategies, which collectively boost engagement and conversion rates for lead generation. Additionally, I play a crucial role in recruiting development for high school athletes, helping them secure Division 1 scholarship.

Nashville, Tennessee, Us

Provided data analysis for CHC Salesforce CRM, audited mapping processes, and workflows between Eloqua and Salesforce. Developed recommendations for efficiencies for data hygiene, sales pipeline workflows, and best practices, and lead MQL & nurturing processes.

● Research client product lines and market trends to gather insight and information to promote a product benefits to targeted audiences, boosting leads to customer percentage to 5.3%● Conceptualize and execute life cycle marketing strategies and product roadmaps for sustainablegrowth, employing creativity and strong business acumen, increasing revenue to $62k monthly● Collaborate with cross-departmental teams, such as graphic design and acquisition to advertise unique products, exercising diplomacy and active listening, leading to 25% fiscal-year growth● Develop and implement email automation, lead generation techniques, and paid advertising viaGoogle and social media, demonstrating subject matter expertise, maximizing social media traffic to 5%● Configure SEO/SEM for B2C sales through keyword probing and data-driven decision-making,improving organic traffic from 22% to 39% over six months● Cultivate cooperative relationships with team members through incredible interpersonal skills, respect,and an enthusiastic attitude, decreasing project schedule variance to 0 days

At Getaway2give, a company that raises money for charitable organizations by providing memorable vacation experiences, I served as the Director of Marketing Technology and Operations.● Managed 3 marketing assistants in email marketing, lead generation, and online sales funnelcampaigns, applying leadership and clear communication, enhancing conversion rates by 11%● Formulated strategic fundraising processes & plans and operating guidelines tailored for the marketing and sales teams, utilizing excellent organizational skills, augmenting productivity from 5% to 24%● Created B2B advertising and SEO-rich content strategies for websites, blogs, landing pages, and social media, leveraging attention to detail and sales knowledge, decreasing bounce rates from 92% to 47%● Maintained Salesforce CRM as Marketing Cloud Administrator to sustain customer satisfaction andaccurate reporting, demonstrating tech-savviness, elevating customer lifetime value to augmentingproductivity● Established enterprise-wide standard operating procedures (workflows, processes, and trainingmodules) for the Technology, Operations, and Fundraising Sales departments, applying creative problem-solving and technical aptitudes, saving $30k in overtime labor

Dublin 2, Ie

At Accenture, a global professional services company that provides strategy, consulting, digital, technology, and operations services, I served as a Senior Marketing Specialist for Recruitment Marketing.● Analyzed data for U.S. and Canadian recruitment groups from landing pages, banner ads, infographics,videos, and social media, leading to 12% better end actions rates● Led external agency and contractors in the evolution of creative collateral, digital assets, andpaid/organic approaches utilizing positive feedback and delegation, resulting in 25% higher pageviews● Advised senior management on FY planning for B2B marketing, including outbound communicationsfor candidate marketing, employing presentation skills and influence● Leveraged military background to assist with the creation of military recruitment team’s social media for job fairs, award promotions, and calendar events

Newcastle Upon Tyne, Gb

At Sage, an accounting software company, I served as a Program and Product Marketing Manager for the Sage One product, managing the development of lead generation, social media, and partnerships campaigns, and providing SEO strategies for the Sage One website. ● Supervised 2 direct reports, an external agency, and internal marketing designers during all Sage Oneproduct lifecycle, illustrating multitasking and time management, managing a $37k budget● Designed strategic Google display ads, Facebook look-a-like, and retargeting campaigns throughevaluation of competitors, pacing schedules, engagement, and product objectives● Monitored website activity with Google Analytics and DOMO to provide data-driven solutions thatensure a consistent increase in position ranking, raising position rankings of 1, 2, & 3 by 15% in oneyear● Oversaw all affiliate advertising for US and Canada product teams and co-branded B2B partnershipswith Microsoft and GoDaddy, utilizing negotiation skills and adaptability

At Brightworth, a wealth management firm, I served as the Marketing Manager handling all aspects of marketing to include, including digital media, external communications, public media relations, and social media. ● Converted printed newsletter to a digital format, capitalizing on analytical thinking and an awareness of cultural trends, accounting for $40k in savings● Spearheaded media design, such as content development, budget, deadlines, and compliance acrossall mixed channels (print, web, interactive media) through project management● Orchestrated national placement of articles, press releases, video production, and graphic design forlong-term growth through collaboration with vendors, generating 22% higher referral traffic

Atlanta, Ga, Us

At Manheim, an automotive auction company; a subsidiary company of Cox Enterprises, I served as a Communications Multimedia developer supporting the communications department, focused on internal communications.• Developed video & motion graphics, graphic & flash designs, written and video blog content for intranet.• Provided creative vision on all internal and external projects, with a strong focus on brand development, strategic processes for audio, video, and lighting.

As a freelancer, I served multiple clients developing digital media, internal and external communications, broadcast-related video production, and media relations.Invesco – Financial Management• Developed video training and E-Learning SCORM packaging• Edited video for internal employee communicationAtlanta ENT – Ear, Nose & Throat Physician• Updated and made coded revisions and refreshed content for company website• Produced, videotaped, and edited footage for external communicationsAtlanta Center for Restorative Dentistry – Restorative Dentist• Updated and made coded revisions and refreshed content for company website• Produced, videotaped, and edited internal & external communications• Director of Audio Visual for training seminars, collaborated with MedicalCollege of Georgia

At VTA, I served as an assistant editor. Ensured that final video timelines were FCC broadcast compliant and were delivered according to the client’s specifications. Assisted senior editors. • Captured video footage and organized for senior editors.• Assembled and edited video, graphics, and still images into a rough cut and final projects.• Provided creative input on projects that included video, lighting, and other pre-production & post-production.

As an U.S. Marine, I served as an administrator, supervising 25+ personnel in processing Naval correspondence, reviewed command special orders, person casualty reports, managed correspondence files and directive control points, reviewed command issued directives, supervised the career status bonus program and mail room operations, managed personnel sponsorship program, processed permanent change of assignment orders and award recommendations, prepared command readiness briefs, reviewed legal administrative documents, monitored jag investigation process, prepared punitive and non-punitive letters, managed inbound and outbound personnel, deployment status reports, tempo reporting. Managed internal staffing targets, morning reports, defense travel system, processed waiver of indebtedness packages, reviewed overseas station allowances, supervised enlisted promotions process, and reviewed document tracking management systems.

B.F.A, Digital Media Production

Education record