Execute activities related to conceptualizing and implementing product marketing, social media, corporate events, website, and advertising strategies. Successfully manage a full-service creative team. Delegate workflow to the team in manageable steps. Oversee annual budgets in areas of marketing, product, advertising, social media, corporate events, and promotions. Define, lead and execute the product marketing strategy to differentiate the brand and ensure customer success on a self-service… Show more Execute activities related to conceptualizing and implementing product marketing, social media, corporate events, website, and advertising strategies. Successfully manage a full-service creative team. Delegate workflow to the team in manageable steps. Oversee annual budgets in areas of marketing, product, advertising, social media, corporate events, and promotions. Define, lead and execute the product marketing strategy to differentiate the brand and ensure customer success on a self-service online ordering system for event rentals. Direct on-location photoshoots; organize social media and marketing campaigns for events. Secure and execute rentals for over 55,000 events per year through corporate marketing and brand development efforts. Direct the overall strategy of corporate events from ideation, planning, design, vendor management, and installation with a focus on achieving growth objectives and strengthening customer engagement in multiple regions. Create all written corporate communications and marketing copy. Show less

Facilitated events, community affairs, and content marketing. Developed marketing collateral and fulfilled business partners’ requests, including mailers, creative briefs, factsheets, articles, web content, videos, photography, and brochures. Collaborated with CIO and banking, events, community affairs, and content marketing teams to ensure completion of all projects. Built website for equity plan advisory services. Coordinated creation of video content, schedules, scouting, site scheduling… Show more Facilitated events, community affairs, and content marketing. Developed marketing collateral and fulfilled business partners’ requests, including mailers, creative briefs, factsheets, articles, web content, videos, photography, and brochures. Collaborated with CIO and banking, events, community affairs, and content marketing teams to ensure completion of all projects. Built website for equity plan advisory services. Coordinated creation of video content, schedules, scouting, site scheduling, vendor management, routing insurance documents, post-shoot production, routing for approvals, and catering. Show less

Built platforms enabling Porsche, Jaguar, Land Rover, Nissan Canada dealers to customize websites based on individual needs. Fostered key client contact to manage internal technical and design teams throughout development projects, including dealer websites and features, CRM lead routing, digital campaigns, specialty websites, email campaigns, and trade show lead management apps.

Overhauled design of websites for major automobile brands. Constructed and cultivated national content development. Leveraged JIRA to track project deliverables and deadlines, communicating with design and technical teams, and scope business development projects. Resolved issues and managed updates, sales events, monthly specials, and new model releases. Scheduled resources, identified requirements, and created progress reports. Performed post-launch training and administered website redesign… Show more Overhauled design of websites for major automobile brands. Constructed and cultivated national content development. Leveraged JIRA to track project deliverables and deadlines, communicating with design and technical teams, and scope business development projects. Resolved issues and managed updates, sales events, monthly specials, and new model releases. Scheduled resources, identified requirements, and created progress reports. Performed post-launch training and administered website redesign for clients. Show less

Rolled out CRM with SAP integration for 300 salespeople, new e-commerce website for 10,000+ products, and virtual learning platform. Guided operational efficiencies. Established social media accounts. Organized communication plans and branding.

Produced digital marketing strategy. Generated integrated marketing campaigns with sales team. Migrated CRM to Salesforce. Redesigned and relaunched company intranet. Coordinated annual executive summit and Arbor Multifamily Panel Discussion Series. Led annual content strategy development. Provided support through all stages of 6 Fannie Mae and FHA Multifamily Loan Originator processes.

Drove brand awareness in the B2B arena. Facilitated operations of advertising, public relations, digital marketing, trade shows, and direct mail for furniture wholesale division. Created and executed products with cross-functional teams. Generated content strategy for corporate communications.