Director Of Marketing And Communications
CurrentExecute activities related to conceptualizing and implementing product marketing, social media, corporate events, website, and advertising strategies. Successfully manage a full-service creative team. Delegate workflow to the team in manageable steps. Oversee annual budgets in areas of marketing, product, advertising, social media, corporate events, and promotions. Define, lead and execute the product marketing strategy to differentiate the brand and ensure customer success on a self-service… Show more Execute activities related to conceptualizing and implementing product marketing, social media, corporate events, website, and advertising strategies. Successfully manage a full-service creative team. Delegate workflow to the team in manageable steps. Oversee annual budgets in areas of marketing, product, advertising, social media, corporate events, and promotions. Define, lead and execute the product marketing strategy to differentiate the brand and ensure customer success on a self-service online ordering system for event rentals. Direct on-location photoshoots; organize social media and marketing campaigns for events. Secure and execute rentals for over 55,000 events per year through corporate marketing and brand development efforts. Direct the overall strategy of corporate events from ideation, planning, design, vendor management, and installation with a focus on achieving growth objectives and strengthening customer engagement in multiple regions. Create all written corporate communications and marketing copy. Show less
