Michele Sangiorgi Email & Phone Number

Italy

Milan, Lombardy, Italy

Milano, Italia

- Owner of Humanitas' digital marketing strategy, budget and execution. - E-commerce management to fuel the B2C/B2B acquisition funnel through paid campaigns (Google, Meta, LinkedIn), lead generation and email marketing.- Digital brand management of Humanitas Medical Care. Liaise with the commercial directors to support the scale-up of the retail network (from 1 to 21 clinics).- Start-up and management of the social media and content strategy. Website management and SEO.- Responsible for CRO and A/B tests to optimize online performance.- Lead cross functional teams, international agencies and contractors in order to guarantee the effective implementation and monitoring of brand plan actions.- Responsible for the Group's business analytics to track ROI and KPIs. Stakeholders management and reporting to executives c-level.Humanitas Group is one of the most technologically advanced European hospitals groups, internationally renowned for its research and its medical school.Humanitas counts 10 hospitals and a retail network of more than 20 Humanitas Medical Care clinics, with over 1 million patients per year.Harvard University mentioned Humanitas as one of the most innovative hospitals worldwide, a management case of the Harvard Business School for its organizational model.

Rome Area, Italy

- Design of the internal communications strategy to spread key messages in the HQ and plants (about 3,000 people) by using newsletters, business TV, intranet and events.- Full support to the CEO and Leadership Team for the copywriting of internal messages to support corporate culture and engagement.- In charge of the activation in Italy of all Unilever Global corporate campaigns.- Cooperation with other departments for the creation and planning of communication activities. - Development of specific internal communication plans to manage crisis and the acquisition of Grom.- Introduction of KPIs monitoring for internal communication through surveys.

Milano, Italia

- Coordination of web agencies workflow for the creation of the new corporate website weworld.it; rebranding of all the Organisation's social media profiles; copywriting and updating web contents.- Digital campaign management: media planning and budgeting; direct negotiation with advertising providers; briefing of creative and SEO agencies for the implementation of display, DEM and AdWords campaigns.- Monitoring and reporting of leads and donations, advertising formats and visual supports performance; web traffic on WeWorld's websites with Google Analytics; online sentiment and competitor analysis.

Milano, Italia

- External relations: public relations management for the implementation of corporate and healthcare communication activities, review and development of all communication materials; management of digital channels and organization of media tutorials.- Internal communications: copywriting and editing of Group’s house organ and newsletters; intranet updating; global events organization.- Investor relations: copywriting of economic and financial press releases, quarterly results presentations, and Corporate Annual Reports; organization of Investor Days.

Brussels Area, Belgio

- Design of a social media strategy and web content management.- Managing relations with foundations and journalists.

Milano, Italia

- Management and coordination of internal communication main tools (intranet, house organ, business TV, newsletters and events).- Active cooperation with marketing teams to create events and communication plans for new product launches and brand strategies.- Cooperation with the external relations team for crisis management.

Milano, Italia

- Support to online brand and campaign management.- Marketing intelligence: market analysis and reporting.

Master Of Science - M.Sc. Business Communication - Faculty Of Economics, 110 Cum Laude / 110

Marketing thesis title: “Brand revival. Nostalgia and sedimentation of the brand image. The Moncler case study”. Advisors: prof. Renato.

Diploma In International Marketing Communications, 110 Cum Laude / 110

Bachelor Of Arts - B.A. Communication - Faculty Of Arts And Philosophy, 110 / 110

Maturità Classica