Helping clients to define their digital marketing strategy, focusing on data driven decisions.

Managing performance advertising and location-based campaigns; supporting various departments with digital transformation and automation solutions; collaborating with the International Team in reporting and analyzing results of the Italian campaigns; developing experiments in digital marketing strategies

Marketing technology solution provider that offers a suite of automation tools to connect advertising platforms (i.e. Facebook, Google, LinkedIn) to over 400 CRM/Email marketing software; managed relationships with the main players in the industry at executive level; worked on pilots for new products in partnership with the leading advertising platforms; provided support and domain expertise to the sales team, working together on managed clients and big advertising agencies.

Non-profit organization that supports research in childhood leukemia and provides a myriad of services to children battling cancer and their families; managed all web-related activities and developed new strategies in order to increase online donations

Web agency based in Milan; offer our clients web design and also strategies to improve their online business; developed tools such as tailor-made analytics dashboards to help clients better understand how their websites are performing; optimized conversions and user retention

PathFlow is a business intelligence startup that analyzes the behaviour of people within a location, in order to obtain data on which to define effective strategies and optimizations.The data are collected by sensors and cameras and subsequently processed by our software, which integrates with sales and web and social marketing data, thus providing extremely in-depth reports.I worked from the very beginning of the startup project, pivoting it from a previous smart cities idea. I covered all the business plan editing and communication for investors. We pitched to investors all around Italy and in Rockstart Accelerator (Amsterdam). The project has been funded and is now being accelerated in H-Farm ventures and Working Capital Accelerator.

Community manager, web editor and volunteer coordinator for referendum campaign "MilanoSìMuove"Design and managing of a former city councillor's website and online newspaper "CartaLibera"; editorial office; events organization.Community manager for "I Like Mi", a civic initiative in cooperation with TBWA agency.Campaign staff member for "Progetto Milano Migliore" civil list in the Milan 2011 local elections