Michele Shapiro Email & Phone Number

New York, Ny, Us

New York, United States

• Oversee multi-million dollar digital and print branded content campaigns in the Health and Finance verticals.• Manage Health Editor and Finance Associate Editor.• Work closely with designers, video producers, and photo editors to ensure all campaign assets have a cohesive look and feel.• Assure that the content my team produces is of the highest quality and engages readers and users in fun, unexpected ways.

Greater New York City Area

I have contributed regularly to health & wellness publications, including Johnson & Johnson's Content Lab (JNJ.com); The Purist; and AARP.org/AARP Staying Sharp. I've conceptualized and executed marketing campaigns for Harper One and Harper Elixir along with a roster of other health- and weight-loss-focused companies. In addition, I've contributed travel-related articles to publications including Fodors.com, CBS WATCH, Purist, and The San Francisco Chronicle.

United States

New York, New York

Oversaw creation and distribution of all content for a Ford Motor Company multimedia initiative targeting women across 13 Meredith brands, including PEOPLE, HEALTH, BETTER HOMES & GARDENS, TRAVEL & LEISURE, and others. Assets ranged from video (native and sponsored) to digital articles and print. Responsibilities included generating and refining story concepts; assigning, editing and writing content; creating editorial calendar; serving as liaison between Meredith brands and client's agency of record; in addition, I served as Project Editor for clients including: Pella, Nature Made, Doctors Without Borders, Novartis, Ferrero Rocher, and others.

Greater New York City Area

Pitch, research and write articles and/or recruit and book celebrity talent for publications and websites that target consumers looking to make positive lifestyle changes.

Managed day-to-day operations of consumer publication focused on weight loss/healthy living with paid circulation of 1.4 million and readership of 9 million; developed overall editorial strategy and oversaw ideation process for annual magazine redesign; managed five section editors; top-edited all magazine content (Cooking, Weight Loss & Nutrition; Health; Success; Fitness) with the goal of establishing a distinctive tone (authoritative, but not pedantic) throughout all sections; created 3-4 consumer research surveys annually and interpreted data to make magazine better reflect reader interests, which resulted in newsstand sales growth—publication jumped from 24th to 13th in newsstand sales in 2012; collaborated with company's web and social media editors to provide editorial coverage of corporate spokespeople and initiatives; generated ideas for six annual themed feature well packages; contributed regularly to official editors blog (Off the Page) on WeightWatchers.com.

Greater New York City Area

Responsible for recruiting and booking all celebrity covers(66 in total) and content for healthy lifestyle publication with 1.4 million readers; generated ideas for, wrote and/or assigned and edited related content; did TV appearances on behalf of magazine; coordinated celebrity events with magazine's Marketing and Promotion divisions; contributed to SELF.com celebrity blog.

Booked A-list celebs for covers; generated ideas for, assigned and/or wrote cover stories; generated content for "Backstage Pass" section; supervised staff of four; made TV appearances on behalf of SEVENTEEN (ACCESS HOLLYWOOD; VH1; MTV; CNN, etc.); coordinated ballot for TEEN CHOICE AWARDS.

Greater New York City Area

Wrote "Movie" page; generated ideas for Entertainment section; covered movies, music and television.

Supervised staff of three; wrote and assigned reviews of studio and independent films; edited listings and regular columns within Film section.

Bs, Journalism

Bachelor Of Arts (B.A.), English Language And Literature/Letters

Activities and Societies: Features Editor, Columbia Spectator