Michele Shapiro

Michele Shapiro Email and Phone Number

Director of Health and Finance Content @ People Inc.
New York, NY, US
Michele Shapiro's Location
New York, New York, United States, United States
Michele Shapiro's Contact Details

Michele Shapiro work email

Michele Shapiro personal email

About Michele Shapiro

I'm a storyteller who is experienced in writing, editing, and assigning high-quality content that engages readers while seamlessly incorporating client messaging. • As a former editor and director for consumer publications including SELF, GLAMOUR, SEVENTEEN, WEIGHT WATCHERS Magazine, and others, I know how to speak to women at various life stages with a variety of interest in a tone that’s both conversational and authoritative. • Whether I’m crafting or editing digital articles, print advertorials, or dark social media posts (ie., IG Stories, in-feed carousels), I work closely with designers to elevate the look and feel of the piece. • In addition to spearheading multi-million-dollar campaigns for Pharma and Finance clients—ranging from Novartis and CVS Health to Capital One, Lincoln Financial Group, and Chase Sapphire Reserve—I've also ghostwritten books and blog posts for thought leaders in the fields of Public Policy, Aging, Health, and Weight Loss. • I'm passionate about celebrities and pop culture. After serving as an Entertainment Editor and Director for the majority of my career, I keep a hand in the celebrity realm by contributing occasional celebrity profiles as well as pre-interviewing talent for the videos that my agency produces.

Michele Shapiro's Current Company Details
People Inc.

People Inc.

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Director of Health and Finance Content
New York, NY, US
Michele Shapiro Work Experience Details
  • People Inc.
    Director Of Health And Finance Content
    People Inc.
    New York, Ny, Us
  • Dotdash Meredith
    Director Of Health & Finance Content
    Dotdash Meredith Mar 2023 - Present
    New York, United States
    • Oversee multi-million dollar digital and print branded content campaigns in the Health and Finance verticals.• Manage Health Editor and Finance Associate Editor.• Work closely with designers, video producers, and photo editors to ensure all campaign assets have a cohesive look and feel.• Assure that the content my team produces is of the highest quality and engages readers and users in fun, unexpected ways.
  • Root Words Inc.
    Writer, Editor, Content Marketer
    Root Words Inc. Jan 2017 - Present
    Greater New York City Area
    I have contributed regularly to health & wellness publications, including Johnson & Johnson's Content Lab (JNJ.com); The Purist; and AARP.org/AARP Staying Sharp. I've conceptualized and executed marketing campaigns for Harper One and Harper Elixir along with a roster of other health- and weight-loss-focused companies. In addition, I've contributed travel-related articles to publications including Fodors.com, CBS WATCH, Purist, and The San Francisco Chronicle.
  • The Foundry @ Dotdash Meredith
    Director Of Content
    The Foundry @ Dotdash Meredith Aug 2022 - Mar 2023
    United States
  • The Foundry @ Meredith Corp
    Project Editor
    The Foundry @ Meredith Corp Feb 2018 - Aug 2022
    New York, New York
    Oversaw creation and distribution of all content for a Ford Motor Company multimedia initiative targeting women across 13 Meredith brands, including PEOPLE, HEALTH, BETTER HOMES & GARDENS, TRAVEL & LEISURE, and others. Assets ranged from video (native and sponsored) to digital articles and print. Responsibilities included generating and refining story concepts; assigning, editing and writing content; creating editorial calendar; serving as liaison between Meredith brands and client's agency of record; in addition, I served as Project Editor for clients including: Pella, Nature Made, Doctors Without Borders, Novartis, Ferrero Rocher, and others.
  • Aarp Magazine, Cadillac Magazine, Cbs Watch, Coastal Living, Emmy, Everyday With Rachael Ray
    Freelance Entertainment Journalist And Talent Booker
    Aarp Magazine, Cadillac Magazine, Cbs Watch, Coastal Living, Emmy, Everyday With Rachael Ray Apr 2014 - Mar 2023
    Greater New York City Area
    Pitch, research and write articles and/or recruit and book celebrity talent for publications and websites that target consumers looking to make positive lifestyle changes.
  • Weight Watchers Magazine
    Executive Editor
    Weight Watchers Magazine 2009 - Apr 2014
    Managed day-to-day operations of consumer publication focused on weight loss/healthy living with paid circulation of 1.4 million and readership of 9 million; developed overall editorial strategy and oversaw ideation process for annual magazine redesign; managed five section editors; top-edited all magazine content (Cooking, Weight Loss & Nutrition; Health; Success; Fitness) with the goal of establishing a distinctive tone (authoritative, but not pedantic) throughout all sections; created 3-4 consumer research surveys annually and interpreted data to make magazine better reflect reader interests, which resulted in newsstand sales growth—publication jumped from 24th to 13th in newsstand sales in 2012; collaborated with company's web and social media editors to provide editorial coverage of corporate spokespeople and initiatives; generated ideas for six annual themed feature well packages; contributed regularly to official editors blog (Off the Page) on WeightWatchers.com.
  • Self Magazine
    Entertainment Director
    Self Magazine 2001 - 2007
    Greater New York City Area
    Responsible for recruiting and booking all celebrity covers(66 in total) and content for healthy lifestyle publication with 1.4 million readers; generated ideas for, wrote and/or assigned and edited related content; did TV appearances on behalf of magazine; coordinated celebrity events with magazine's Marketing and Promotion divisions; contributed to SELF.com celebrity blog.
  • Seventeen Magazine
    Entertainment Director
    Seventeen Magazine 1999 - 2001
    Booked A-list celebs for covers; generated ideas for, assigned and/or wrote cover stories; generated content for "Backstage Pass" section; supervised staff of four; made TV appearances on behalf of SEVENTEEN (ACCESS HOLLYWOOD; VH1; MTV; CNN, etc.); coordinated ballot for TEEN CHOICE AWARDS.
  • Glamour Magazine
    Entertainment Editor
    Glamour Magazine Sep 1996 - Dec 1998
    Greater New York City Area
    Wrote "Movie" page; generated ideas for Entertainment section; covered movies, music and television.
  • Time Out New York
    Film Editor
    Time Out New York Sep 1995 - Sep 1996
    Supervised staff of three; wrote and assigned reviews of studio and independent films; edited listings and regular columns within Film section.

Michele Shapiro Skills

Editorial Magazines Blogging Editing Publishing Publicity Publications Storytelling Journalism Content Strategy Social Media Management Content Development Television Copy Editing Ap Style Web Content Entertainment Newsletters Staff Development Staff Supervision Photography Digital Publishing Hiring Employees Magazine Articles Great Motivator Feature Articles Non Fiction Cms Celebrity Outreach Books Lifestyle Fact Checking Content Marketing Online Publishing Ghostwriting Travel Writing Interact With All Levels Of Management Tactfulness Film

Michele Shapiro Education Details

Frequently Asked Questions about Michele Shapiro

What company does Michele Shapiro work for?

Michele Shapiro works for People Inc.

What is Michele Shapiro's role at the current company?

Michele Shapiro's current role is Director of Health and Finance Content.

What is Michele Shapiro's email address?

Michele Shapiro's email address is mi****@****dry.nyc

What schools did Michele Shapiro attend?

Michele Shapiro attended Columbia University - Graduate School Of Journalism, Barnard College.

What are some of Michele Shapiro's interests?

Michele Shapiro has interest in Yoga, Bicycling, Collage, Photography.

What skills is Michele Shapiro known for?

Michele Shapiro has skills like Editorial, Magazines, Blogging, Editing, Publishing, Publicity, Publications, Storytelling, Journalism, Content Strategy, Social Media, Management.

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