Michele Koch

Michele Koch Email and Phone Number

Chief Brand Officer @ The Mount Vernon School
Atlanta, GA, US
Michele Koch's Location
Atlanta, Georgia, United States, United States
Michele Koch's Contact Details
About Michele Koch

As the Chief Brand Officer at Mount Vernon School, I lead the vision and execution of the school's brand strategy, storytelling, and communications across all channels and stakeholders. With over 20 years of experience in marketing and branding, I have a track record of creating and delivering impactful campaigns that enhance customer experience, increase audience share, and drive positive ROI.I am a certified sustainability practitioner and a passionate advocate for environmental and social responsibility. I have successfully built and mentored high-performing teams that leverage data, insights, and creativity to develop and implement strategic partnerships and multichannel initiatives that align with the mission and values of the organization. I am also a trusted C-suite advisor and a collaborative leader who fosters cross-functional alignment and innovation.

Michele Koch's Current Company Details
The Mount Vernon School

The Mount Vernon School

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Chief Brand Officer
Atlanta, GA, US
Michele Koch Work Experience Details
  • The Mount Vernon School
    Chief Brand Officer
    The Mount Vernon School
    Atlanta, Ga, Us
    View
  • The Mount Vernon School
    Chief Brand Officer
    The Mount Vernon School Nov 2021 - Present
    Atlanta, Ga, Us
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  • Greenprint Corp
    Chief Marketing Officer
    Greenprint Corp Mar 2020 - Nov 2021
    Atlanta, Ga, Us
    Lead all aspects of corporate and product marketing, communications, and client success for GreenPrint, an environmental technology, and public benefit company. Structure, build, and mentor several high-performing teams to scale demand generation and increase organic growth through effective brand and account management to drive a triple bottom line for the company. Through reputation and content management position GreenPrint as a thought leader within the complex and dynamic ESG landscape. Develop B2B lead generation strategies via multiple traditional and digital channels. Develop B2C, go-to-market strategies leveraging a mix of earned and digital media.
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  • Greenprint Corp
    Vice President Marketing
    Greenprint Corp Feb 2019 - Mar 2020
    Atlanta, Ga, Us
    Recruited to structure and build internal marketing organization from the ground up to enable scalable corporate growth. Created vision for department, developed 5 initial unique roles, internal marketing standards and processes.
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  • Can Capital
    Vice President Marketing
    Can Capital Feb 2017 - Nov 2018
    Marietta, Georgia, Us
    A leading financial technology company that developed innovative financial products for small and mid-sized businesses. Responsible for building brand affinity, establishing brand values, leading media relations, and internal and external communications during a turnaround and recapitalization period. Reported directly to the CEO.
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  • Can Capital
    Director Partner Marketing
    Can Capital Jan 2015 - Feb 2017
    Marietta, Georgia, Us
    Recruited to lead all aspects of Partner Channel life-cycle marketing including acquisition, on-boarding, retention, and growth. This complex channel consisted of various partner types from product re-sellers to enterprise-level integrated cross-sell relationships.Notable Achievement - Optimized and automated Sales Partner communications incorporating monthly performance data with incentives to meet and exceed monthly volume targets.
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  • Hothouse Inc.
    Director Account Service
    Hothouse Inc. 2013 - 2014
    Atlanta, Ga, Us
    (Contractor)Functioned as a client-facing business leader and project manager for top producing clients, including Showtime and Discovery Networks ($1M in annual revenue). Oversaw all aspects of strategic planning to execution and spearheaded multi-channel initiatives to drive client’s new product/service and program launches.
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  • Crown Media Family Networks
    Director Marketing (Distribution/Affiliate)
    Crown Media Family Networks 2010 - 2013
    Studio City, California, Us
    Served in an integral leadership capacity driving distribution and added value marketing to and through distributors. Established strategic partnerships with Martha Stewart Living Omni Media and Hallmark Cards to capitalize on opportunities to increase distribution and brand awareness.
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  • Uptv
    Director Marketing (Distribution/Affiliate)
    Uptv 2007 - 2009
    Atlanta, Ga, Us
    (Formerly Gospel Music Channel) Lead development of strategic marketing to support distribution growth for this emerging cable network.Notable Achievement - Increased brand awareness by 100% with no incremental marketing spend by developing a cause marketing program around National Gospel Heritage Month and negotiating a strategic partnership with House of Blues.
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  • Tennis Channel
    Ad Sales & Distribution Marketing
    Tennis Channel 2005 - 2007
    Santa Monica, California, Us
    Headed all strategic marketing activities for the distribution and national advertising sales revenue streams.Notable Achievement: Generated over $750K in media value by architecting a national, multi-channel promotion around the French Open tennis tournament
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  • E! Networks
    Associate Director, Affiliate Sales
    E! Networks 2003 - 2005
    Los Angeles, Us
    Managed network distribution and local ad sales for E! Entertainment TV and the Style Network across a seven-state territory.
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Michele Koch Skills

Marketing Advertising Strategic Partnerships Strategic Planning Strategy Leadership Integrated Marketing Television Digital Marketing Management Marketing Strategy Sales Video Creative Strategy Marketing Communications Social Media Marketing Brand Management Business Development Event Planning Newsletters Content Development Social Media Multi Channel Marketing Marketing Management Account Management Executive Leadership Direct Marketing Segmentation Stakeholder Management Retention Strategies Market Segmentation Cross Selling Negotiation Customer Base Expansion Channel Marketing Trend Analysis

Michele Koch Education Details

  • Yale School Of Management
    Yale School Of Management
    Women’S Leadership
  • Hollins University
    Hollins University
    Classical Studies
  • University Of London
    University Of London
    Criticism And Conservation

Frequently Asked Questions about Michele Koch

What company does Michele Koch work for?

Michele Koch works for The Mount Vernon School

What is Michele Koch's role at the current company?

Michele Koch's current role is Chief Brand Officer.

What is Michele Koch's email address?

Michele Koch's email address is mi****@****orp.com

What is Michele Koch's direct phone number?

Michele Koch's direct phone number is +121254*****

What schools did Michele Koch attend?

Michele Koch attended Yale School Of Management, Hollins University, University Of London.

What are some of Michele Koch's interests?

Michele Koch has interest in Children, Arts And Culture, Education, Health.

What skills is Michele Koch known for?

Michele Koch has skills like Marketing, Advertising, Strategic Partnerships, Strategic Planning, Strategy, Leadership, Integrated Marketing, Television, Digital Marketing, Management, Marketing Strategy, Sales.

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