Michele Stone Email & Phone Number

Greater Tampa Bay Area

At the Virtual Women’s Half Marathon, our mission is to provide a unique and exciting virtual running experience, bonding female runners from all over the country.

Tampa/St. Petersburg, Florida Area

Vacayou is a centralized on-line travel agency and wellness travel search engine specializing in wellness retreats, spa getaways, active and fitness vacation experiences. Vacayou provides a bridge between the wellness & active traveler and the travel experiences they are seeking.

Tampa/St. Petersburg, Florida Area

Proudly partnering with over 2000 running, mass participation and multi-sport events globally. Alanic is a global leader in athletic performance apparel & event merchandising.

St. Petersburg, Fl

• Oversee all advertising for top regional magazine• With senior management, set annual and issue-by-issue sales goals and budgets• Built strong relationships with companies, restaurants, non-profit organizations, advertisingagencies and PR firms• Delivered integrated sales proposals and partnerships• Established joint partnerships with local television and news stations• Directly responsible for all advertising invoicing and accounts payable

St. Petersburg, Florida

• Reported directly to the President/Company Owner • Responsible for all sales and marketing efforts for a 5-day, 10,000+ person event• Developed and maintained relationships with local and regional radio, TV, newspapers and magazines to build brand awareness• Responsible for six-figure sponsorship with Publix supermarkets• Directed food and chef demonstrations on site at event and on-air during TV demonstrations• Oversaw all marketing outreach programs and brand ambassador programs• Responsible for on-site sponsor activation programs to engage consumers• Managed national food brand relationships to ensure successful implementation of sampling programs

St Petersburg, Florida, United States

• Responsible for new and existing memberships and managed member relations• Managed all advertising sales in the company's annual visitor guide, relocation guide and membership directory • Oversaw all website advertising sales and partnerships• Participated in monthly board of director’s meetings• Developed member appreciation events from the ground up

Colorado Springs, Colorado

• Reported directly to the COO• Led initiative to create a new market segment within the company• Conducted face-to-face and virtual sales demos with company owners and CEOs • Worked closely with internal technology team to develop functionality for new market segment• Managed existing client relationships and worked to create partnerships with new clients• Oversaw tradeshow marketing efforts and outreach programs

• Increased Sponsorships and Advertising by 38% from 2013 to 2014• Increased Sponsorships and Advertising by 42% from 2012 to 2013 • Leveraged existing industry relationships to renew sponsor contracts at increased rate generating more revenue • Designed new advertising opportunities within the scope of the organization’s existing properties (website banners and tile ads, e-Newsletter tiles and event spotlights) to drive revenue• Responsible for maintaining and improving all sponsorship relationships and programs• Successfully helped create, sell and implement the Innovation Showcase program which increased conference revenue • Lead the sale of advertising in the company's annual events calendar and conference program

St. Petersburg, Fl

Sales Experience:• Sold sponsorships valued at over $1.2 million for nation’s largest women’s half marathon race series• Increased sponsorship sales by 148% from 2011 to 2012• Built deep contacts in the running industry including races, event management companies, suppliers, retailers, and running shoe/apparel companies• Maintained strong relationships with current and potential sponsors in endemic and non-endemic categories as well as advertising and sponsorship agencies• Fostered a culture of sponsor loyalty by delivering or over delivering on all sponsorships and ensuring complete sponsor satisfactionManagement Experience:• Served as part of the senior management team setting long term vision and creating a concrete implementation plan during quarterly strategic planning meetings• Developed and oversaw race day VIP and sponsor programs• Implemented race weekend merchandise program providing the company with a substantial additional revenue stream• Directly managed recruitment, scheduling and communication plan for over 800 event volunteers in 4 states• Responsible for ensuring that event hotels, contractors and vendors worked together to deliver a world class expo experience• Ensured Women’s Half Marathon team, partners and vendors adhered to detailed race weekend event timeline

• Sold over $5.9 million in advertising for national consumer publication • Built strong relationships within the running industry, Fortune 1000 companies, advertising agencies and event directors• Developed highly innovative and creative solutions for major accounts including the Skechers Cover Model Contest, Nike ID Contest, Under Armour Wear Testing Program• Researched prospective advertisers, initiated pitches and traveled regularly to deliver integrated sales proposals • Established new relationships with local, regional and national companies