Violex Digital offers strategy, planning, marketing and production services for all types of digital events. We are happy to augment your team to fill in gaps or offer full-service support for webinars, roundtables, virtual events, hybrid events and 365-communities focused on recurring events throughout the year.

Lead product development, management and marketing for the marketing services division of a global B2B events, intelligence, media and publishing company. Product suite includes research, advertising, data services, direct marketing, content development, content syndication, lead generation, digital event and video solutions. Built and delivered on a mix of proprietary in-house and/or 3rd party SaaS technology and virtual event platforms. Support Informa Engage product strategy, thought leadership, internal and customer-facing go-to-market materials and sales enablement across more than 20 verticals.

BI Worldwide’s engagement products produce measurable results for their clients by driving and sustaining engagement with their employees, channel partners and consumers. I worked within the Technology Solutions Group to support sales and client service teams by combining strategy, consulting and creativity to design, pitch and deliver the best programs for our customers. Additionally, I brought a new customer loyalty product to market.

UBM (now part of Informa), is a global live event, media, and marketing services organization serving Fortune 500 clients in industries such as finance, technology, healthcare, trade, and transportation. My role was within the marketing services group, serving all UBM markets with digital event, hybrid event, virtual event, webinar, event apps and community sites.-- Expert juggler and wearer of many hats, including leading strategic planning, product development, product marketing, sales enablement, production/delivery, within a fast-paced start-up environment. -- Mad skills, dedication and a great team led to massive revenue growth year-over-year through the transformation from a one-off project studio to a provider of defined, customized marketing products and services.-- Lived and breathed the entire lifecycle of a suite of complex, award-winning digital solutions. Ideation, business cases, requirements, roadmaps, launch, training, promotion, sales materials, marketing campaigns - you can't name something I didn't handle.-- The sales team's lifeline, making their jobs easier, more efficient and more profitable by providing client-facing consultative guidance, including creating and leading demos & presentations, completing RFIs, developing proposals and determining solution pricing.-- Product and solution expert - go ahead, test me. I know how it works, how it can be enhanced to do more and how best to configure it for each customer ensuring maximum success. -- I oversaw all marketing communications initiatives including overseeing digital presence on our own web properties and 3rd parties, social media, public relations, events, awards and more.-- Did I mention the extremely demanding customers and users? How about how I made them extremely happy? Good, because that's important.

Entrepreneurial firm specializing in data-driven, rich-media, interactive decision tree tools for some of the world’s top companies such as Aetna, Microsoft, Salesforce, Eloqua, H&R Block, Equifax and more.-- I can't juggle chainsaws, or even cotton balls for that matter, but rest assured I tapped into every nook and cranny of my being to help grow this amazing company by serving as solution-oriented sales engineer, account owner, product development lead and production manager. -- Wrangler of chaos and tamer of tornadoes, I developed key processes/documentation that led to more effective sales hand-offs, more efficient employee on-boarding, shorter production times, higher quality products, greater profit margins, and happier customers. -- Data makes the world go round. Especially when used to make more money for us and our clients. I planned and launched a proprietary analytics tool that allowed real-time measurement & optimization of our products. We're talking nitty-gritty details on activity that gave the clients' sales teams a leg up when communicating with qualified leads. Plus, the ability to run A/B tests on changes that drove increased conversion and an immediate boost to our bottom line.-- Jellyvision creates fantastic interactive conversations, but something was missing when we adapted the business model to penetrate the demand generation market. I worked to ensure that we could deliver the same magic found in our products for other components of a client's program. SEM & display advertising? Sure thing. Email marketing for lead generation & nurturing? We're on it. By offering these additional services, we increased revenue, made the entire program cohesive and compelling, made the client's job easier AND maximized the utilization of our staff to increase profit margins.-- I also created product marketing materials, launched new website and utilized social media, SEO/SEM, email and content marketing programs to acquire new customers.

-- Account/project/product management lead for all interactive initiatives of multiple CPG accounts (primarily Nestle USA Corporate and many divisions/brands).-- Drove incremental revenue by creating and promoting modular, functional components that could be used across multiple sites and campaigns.-- Handled information architecture, user experience design, usability testing and writing creative briefs, functional and technical specs.- Products included websites, mobile applications, online media, surveys, contests, promotions, functional tools, and CRM campaigns.

Served as the main client and internal contact directing the development and execution of the advertising and marketing needs for multiple accounts including, but not limited to: websites, online CRM campaigns, SEO and SEM, online media, brand identity, print advertising, direct mail, sales collateral, outdoor advertising, broadcast media, DVD menus, public relations, event planning, special promotions and point of purchase.Developed new business proposals and participated in new client pitches for all interactive projects and managed resources/workflow for the interactive department. Solely responsible for information architecture (user experience design) development and documentation.

Assistant producer for multiple corporate videos, TV commericals and radio spots as well as handling broadcast production scheduling, billing, talent payment, editing of new business reels, stock footage procurement and music licensing for current and past agency projects.