Michele Svirsky Email & Phone Number

Fairfield County, Connecticut, United States

Leads project management and strategic development for purpose-led marketing activation initiatives with Corporate Partners to increase awareness, deliver on the mission and create business value. Develops strategy and creative briefs and partner solicitation/pitch materials. Works closely with internal stakeholders to build channel specific marketing.

Connecticut, United States

Conduct marketing research, advise on marketing and communication plans, develop branding, positioning, manage integrated marketing projects, and oversee creative development for a variety of clients. Specializing in small business and non-profit organizations.

Stamford, CT

Educated, guided, and inspired entrepreneurs on the importance of strategic marketing efforts including planning, communication strategy and branding through group class instruction and one on one counseling. Served as member of the Equity Match Grant program committee that helps women-owned business to grow.

Stamford, CT

Promoted from Global Brand Design Project Manager at Starwood Hotels & Resorts to serving as a leader on the Account team through the transition from Starwood to Marriott, with emphasis on process and client service. Led account service team in the Stamford and NYC offices. Oversaw Marketing and Brand Design initiatives for luxury hotel brands including.

Greater Boston Area

Created and executed a comprehensive marketing strategy for the Museum, its exhibitions and programs, with the objective of building new audiences while increasing attendance, membership and revenue. Successfully executed, measured, and tracked marketing campaigns that utilized paid, earned, and owned media to promote the museum’s exhibitions exceeding.

on-site At Hasbro, Inc Pawtucket, RI

Provided strategic leadership in the conception and development of marketing programs from ideation to delivery including advertising, partnerships, promotions, retail programs, digital, research and events for a number of Hasbro brands including: My Little Pony, Littlest Pet Shop, FurReal Friends, Furby, Trivial Pursuit and Monopoly.

Greater New York City Area

Consulted in project management, promotion strategy, marketing solutions, sponsorship solicitation, talent management and research to a variety of agency and corporate clients including: Golf For Woman Magazine, Comcast, Showtime Networks, International Tennis Hall of Fame, Chiat Day/Tequila.

New York, NY

Supervised, trained & developed a team of 15 account and creative professionals; responsible for managing client businesses representing over 40% of the agency’s billings; clients included Kraft, Nabisco, Campbell’s Soup and Ocean Spray.

New York, NY

Managed agency relationships and sales promotion activities for clients including Beck’s Beer, United States Postal Service, Sherwin Williams, Sheraton Hotels with properties such as ESPN, MLB and The Heisman Trophy.

New York, NY

Developed and managed strategic national marketing campaigns; responsibilities included: writing creative strategies, planning and implementing program logistics, overseeing print and video production: also executed event implementation, tracked program performance and analyzed results.