Rooted in Milwaukee, Wis., Green Onion Creative helps companies nationwide grow their brand awareness and achieve their marketing goals. It's that simple. Our team has layers of experience in strategic marketing, copywriting, design, PR and social media, and vendor relations. We are ready to pair our expert talent with your vision to develop amazing work that gets results. • Need to create a new brand or breathe life into an old one? We can do it. • Got a minimal marketing budget you want to maximize? That's our specialty. • Do you just want a fresh, professional opinion on your current branding and marketing efforts? We can help with that too. Email michele@greenonioncreative.com; visit www.greenonioncreative.com; and follow us on LinkedIn (www.linkedin.com/company/green-onion-creative-llc), Twitter (@GreenOnionMKE) and Facebook (www.facebook.com/GreenOnionCreative).

I love helping members of my community achieve greater health and wellness through a variety of fitness classes I teach as part of the Wauwatosa Rec Department. Have a look at the current catalog to see which classes I am offering this session and those that are coming up. My classes tend to fill up FAST, so register right away.

On a weekly basis I assist with writing promotional emails as needed for in-store specials and events happening at Mariano's, Pick 'n Save, Copps and Metro Market supermarkets. I also lend a hand writing for special projects, including content for Pick 'n Save's magazine, articles for the Wisconsin State Journal and Racine Journal Times, in-store signage and announcer scripts for the Milwaukee holiday parade, just to name a few.

Working with other members of the AMA, I help identify hot topics that appeal to both AMA members and non-members, and recruit local experts to share their insights, success stories, tips and tricks for marketing effectively.If you are interested in becoming a presenter, please contact me at michele@greenonioncreative.com to get the conversation started. If you are marketer in my network, be forewarned that I may ask you to join a panel discussion or recommend a subject matter expert for future presentations.

When I saw this opportunity to grow my skills in social media advertising and marketing, I couldn't resist. Industries I worked with during my time at EPIC included:• Bowling• Construction• Snow removal• Small animal bedding • Consumer and professional turf care/landscape products

After 10 years of focusing on creative advertising and marketing, I decided I wanted to learn more about the strategic side of the business. Highlights from my career with Serve You include:•Created and executed product/program launches to generate new business, support existing client/partner relationships and build employee morale•Contributed to the development and launch of the Serve You Toolbox, an online asset management tool for internal and external teams•Branded the EZRefillRx online and automated telephone prescription refill application used by members•Wrote corporate communications and surveys; maintained mailing lists; developed marketing plans and tactical calendars; scheduled email deliveries; and reported opens, bounces and click-thru rates•Event planning for client/partner events, tradeshows, internal activities and corporate charity

I loved this job! While working for Reader's Digest, I focused on developing print and digital direct mail/direct response concepts and copy for the Food & Entertainment and Home & Garden affinities. I worked on brands such as:•Betty Crocker•Every Day with Rachael Ray•Pillsbury•Reader’s Digest •Taste of HomeOne of my biggest wins was improving the “slim jim” format. I wrote the copy for the test promotion to launch the Best of Betty Crocker annual cookbook program. The “slim jim” resulted in a 60% increase in response vs. the control format. That lift was the deciding factor to continue the Betty Crocker program and use the “slim jim” as the new control format for other book promotions. Other bits-n-pieces from my time at Reader’s Digest include:•Organizing brainstorm sessions to develop new creative for testing•Collaborating with marketers in test plan meetings to develop strategies to achieve budget and circulation goals•Mentoring junior level writers and copywriter intern•Event planning through the Activities Committee and RD Cares charitable foundation

I was able to start really growing my career as a copywriter at Seroka, serving as the lead copywriter for the agency’s healthcare division. I was involved in campaign development for clients such as:•Prescription Solutions (now known as OptumRx)•AARP MedicareRx Plans•UnitedHealth Rx•United MedicareRxI also trained and mentored a new copywriter, and supported the Account Services team in generating new business through the RFP process and brainstorming creative ways to entice prospective clients.

Here’s where my professional career began. I started out as a bright, shiny, new proofreader and worked my way up to copywriter shortly after. This agency was primarily focused on healthcare, so I researched, wrote and proofed annual reports, welcome kits, patient education materials, direct mail, print, radio, TV, outdoor, etc. in order to:•Educate communities about their local healthcare options•Support the launch of new hospital services•Introduce medical staff additions •Build greater market shareI also trained and mentored two new proofreaders, and supported the Account Services team in the RFP process, developing marketing plans, market assessments reports and issue management/crisis communications.

•Informed corporate affiliates of broadcast status at the University of Wisconsin-Milwaukee and provided viewer feedback•Created copy for promotional materials and assisted with events

•Built awareness around campus and the community of activities, events and other offerings available through the Student Union:•Wrote the monthly State of the Union newsletter, press releases, direct mail and assisted with event planning.

•Answered customer questions through the Call Center, fulfillment and lead qualifications:•Clients included Toyota Industrial Equipment, Milogranite, Rust-Oelum and Broan-Nutone