Split Rock Advisors provides product, business development, GTM and management strategy support to early stage companies and non-profits. With a combined 60 years in product management, business development and go-to-market across early stage, non-profit and Fortune 50 companies, we can deliver product and go-to-market strategies, help you define your business plans, and expand your customer base. We focus on the IOT + Sustainability, Wildfire Tech and EdTech markets.Advisory Roles:Spatial Informatics Group: Product Advisor, Planscape Decision Support tool.Brilliant: Product AdvisorIvani: Strategic Advisormash: Strategic AdvisorBetteromics: Marketing StrategyNational Council for the Blind of Ireland: Strategy Consultant

Building the @Planscape wildfire and forest resilience tools with the California Natural Resources Agency and the USFS. Working directly with the Wildfire and Resilience Task force to use the best available science and data to help agencies and firefighters improve planning and communication, while protecting communities and the ecosystem. More details are available from the September task force meeting: https://www.youtube.com/watch?v=LjNQ8G0NnBY

Built Google's Smart Home platform, developer tools and partner product integrations, with hundreds of millions of product connections, thousands of developers and tens of thousands of product integrations. Original #Matter founder at Google, working alongside colleagues at Apple, Amazon, Samsung and the CSA.Prior to building Google's Smart Home platform and ecosystem, I was responsible for the Nest Secure Home business. Shipped Nest Cam Outdoor, Nest Cam IQ, Nest Secure, Nest Cam IQ Outdoor, and Professional Monitoring with Moni. Launched Nest Hello video doorbell, multiple security services and software integrations with Google Home, Amazon and others to grow this new business area for Nest.

Product management for all Nest software, including the Nest App. Also responsible for the Works With Nest developer program.

Accomplished a major turnaround of the Dictionary.com business. Grew revenue and EBIDTA 20% y/y through improved monetization, site redesigns and SEO. Eliminated non-sustainable revenue streams that accounted for 18% of previous revenue and EBIDTA, and replaced that with sustainable revenue in less than a year. Incubated the IAC Programmatic Advertising team within the Dictionary business and replaced all legacy ad revenue generating solutions and services with improved monetization products. Increased page views 19% y/y. On a proforma basis (net of non-sustainable revenue), from 2013 to 2015 (projected) increased revenue 40% and EBIDTA 53%.Implemented modern software development practices, 24x7 operational focus, product management processes, data-driven insights and quantitative testing. Replaced the core business infrastructure with modern tools (DFP, Sitecore, SailThru, Localytics, Hadoop, Akamai). Developed new business strategies around wearables, international market expansion and mobile. Established Dictionary.com's first Mission, Vision, Values and our brand driver "Bringing Words to Life". Significantly grew social presence across all major channels with our Word of the Day and Word Facts series. Awarded Time's "Word of the Year" in 2014 for our choice of "Exposure". Dictionary.com is a top 100 US website, with over 70MM users across desktop and mobile. We are the world's largest online English dictionary with over 95M downloads of our mobile apps, and our popular Word of the Day is seen by nearly 20M people every day.

Responsible for Product Development, Product Management, and Product Marketing for the world's largest mobile B2C engagement company. We enable businesses to reach 6 billion consumers through text messaging, push notifications and geolocation, to drive revenue, lifetime customer value and ROI. Hired in as CMO, moved to CPO role as I helped lead the company transformation to a SaaS-based mobile platform by delivering first new product in 5 years and consistent product delivery thereafter, allowing mBlox to enter new, higher value markets and increase company valuation. Initiated the work to take mBlox online and helped implement the company shift to Agile, leading to significantly faster product development cycles.

Transformed Cooliris from a popular browser extension to a mobile applications company, now one of the leading photo apps in Asia.. Ran Product Management/Product Operations and Marketing. Responsible for evolution of the Cooliris 3D media browser; Liveshare photo sharing application for iOS, Android, WP7 and the web; Discover - Wikipedia in a magazine format for iPad, a top rated and ranked iPad application. Also worked on the Gallery for Android, the default photo viewer on Android phones which we developed for Google.

Responsible for Product Marketing, Product Management and Developer Relations for the Adobe Technology Platform, including Flash Player, Flex, Adobe AIR, Coldfusion, and Adobe Reader. Launched Adobe AIR, Adobe Flash Platform, Flex 3 and Flash Catalyst.

Responsible for Product Marketing and Developer Relations for the Flash Platform, including marketing for Adobe's mobile and devices runtimes and tooling, the Open Screen Project, and Adobe AIR. Also responsible for global evangelism and community, open source and standards.

Strategic Instinct is focused on making businesses successful by focusing organizations on creating products that solve specific and real problems for their customers. We're currently working with a number of start-ups, including Wink, Kosmix, Kaboodle, and KnowNow. We help teams align behind one solid business vision and a common set of goals and objectives. We build product and marketing plans, go-to-market strategies and provide market segmentation and value propositions. We work with both larger corporations and startups. We have extensive experience in both the consumer internet and enterprise markets, and bring significant years of relevant, hands-on experience to any company.

Responsible for product design and feature development for the Netflix website. Ran Product Management, UX and Visual Design. Delivered significant new functionality, navigation and branding elements to the service. Worked closely with engineering and PM teams to deliver products to schedule.

Responsible for the successful delivery of two of AOL’s critical product areas for 2003: Advanced Communications Clients and Personalization. Drove product strategy, definition, and delivery of AOL’s Advanced Communications, Personalization, Authentication, and Netscape products lines.•Key contributor to the delivery of AOL 9.0 Optimized, an effort that went from strategy and product definition to product delivery in ten months and turned around AOL’s product line.- Delivered AOL’s first advanced email, instant messaging and address book client, AOL Communicator. Took from a skunk-works project to a successful product that is core to the AOL for Broadband strategy. Responsible for both Product Management and Engineering deliverables. •Developed AOL’s Personalization product strategy and delivered key products: My AOL and QuickView. • Responsible for morale and productivity the 800 person AOL West campus and campus morale amidst layoffs and significant management changes.

Responsible for Product Development, Product Marketing and General Management of the Excite Network properties (Excite.com, Webshots, Blue Mountain Arts). Other responsibilities include: SVP Product Marketing/Marketing for the Excite@Home; VP/GM Excite Search, Personalization and Wireless. Managed organization of 400.

Ran SGI Developer Relations 1995-1998. Also ran Partner PM for Verticals.1990-1995 - Managed all SGI SW development environments: Compilers, debuggers, SDK's (Open GL, Open Inventor, etc...)