I am currently a Director and Head of Strategy for Matter Advertising. The agency initially started as a strategic consultancy and evolved into a full-service agency 5-years ago. I have broad sector experience, with specialist skill in Telecommunication, Financial Services, Retail, Property and Farming sectors. My 20+ years’ experience has provided the opportunity to work with clients in Africa, Middle East, Europe and the US.Prior to managing my own agency, I held senior strategic positions at some of the leading brand and communication agencies in South Africa. At HKLM I held the position of Group Strategy and New Business Development Director, where I delivered brand management solutions to new and current clients in Africa, Middle East and Europe. At TBWA\ I headed up a specialist strategic company called The Disruption Consultancy. During my time at TBWA\ I built a core team of skilled specialists, sourced and retained clients and improved the businesses overall financial position. At Enterprise IG (Super Union) I quickly established my value in managing and developing large FMCG clients and set up their office in Durban.My management foundation was developed in the first 6-years of employment at Edgars, where I gained knowledge and experience in managing people and the operational aspects of the business.