Michele Van Ruiten Email & Phone Number

California, United States

San Francisco, Ca, Us

San Francisco, Ca, Us

The Yes is a next generation AI-powered shopping platform poised to rewrite the architecture of e-commerce.Founded by Julie Bornstein and Amit Aggarwal, The Yes has raised over $30 million in venture funding from Kirsten Green at Forerunner Ventures, Jon Callaghan at True Ventures, and Tony Florence at NEA. Other investors include Comcast Ventures and Bain Capital Ventures.

San Francisco, Ca, Us

Santa Rosa, Ca, Us

Maker Media is a global platform that connects more than + 1 million Makers through media, events, and e-commerce. Maker Media serves a growing community of Makers who bring a DIY mindset to technology. I joined Maker Media to support and lead product updates and merchandising strategies for the e-commerce business, makershed.com. My passion to educate and convert the commerce customer through meaningful content, community inspiration, and a thoughtful shopping experience has guided my product and merchandising roadmaps, research and restructuring of taxonomy and navigation, and marketing strategies. ► KEY DELIVERABLES ◄• Increased Product Revenue 23.9% YoY through product updates, improved CRM, SEM, SEO, and affiliate marketing efforts• Redesigned homepage and navigation; decreased bounce rate 22.83% and increased conversion rate 20.48%• Increased mobile conversion rate 16.99% YoY through responsive redesign• Led leading migration from 3PL operations to drop ship / marketplace platform► RESPONSIBILITES ◄PRODUCT • Collaborate with senior staff and business owners to align product roadmaps with company goals• Primary contact for full cycle, offshore development team (SA) - PRD, wireframes, dev, QA• Build detailed wireframes using, Photoshop, Illustrator, and Justinmind• Use Google Analytics to create project specific dashboards, track performance of product updates, and analyze data to make product adjustments and maximize KPIsMARKETING• Manage SEM and affiliate marketing and lead SEO efforts• Developed and maintain integrated CRM and merchandising calendar for makershed.com• Create A/B tests for marketing and merchandising efforts to optimize for conversionCONTENT & CURATION• Own site merchandising including visual assets, product messaging and imagery, and navigation• Integrate content with commerce to relate products to customer interests

Foster City, Ca, Us

Redbeacon is a marketplace that connects homeowners to home service professionals for home projects (e.g. painting, lawn care, roofing). Customers can use the platform (web, iOS, Android) to find, interact with, and pay fully-vetted professionals.As a Product Marketing Manager for Redbeacon, my core focus was integrating the Redbeacon product into parent company, the Home Depot (1970 stores nationwide and 300,000+ store associates), via in-store communication, expansion planning, associate training and engagement, and establishing store-level reporting.► KEY DELIVERABLES ◄• Expanded in-store footprint by 1800%, 47 states, in 24-months• Established and capitalized on ‘Seasonal Campaigns,’ which increased request volume 800%+• Worked cross-functionally with product and marketing teams to improve technology product functionality and market to Home Depot stores; increased in-store transaction volume by 85%► RESPONSIBILITES ◄• Reported directly to Director of Marketing and Director of Operations; communicated updates, initiatives, and planning efforts to ensure cross-department success• Traveled across the country to coach and engage associates, store leadership, and regional leadership while researching and documenting product opportunities and identify regional trends • Worked directly with Engineering/Product to create product updates, reporting, and online training flows in response to store needs• Owned all retail documentation: training materials (repeatable playbooks), WIN documents, and marketing assets • Took on additional people operations responsibilities to meet company needs including employee relations management; HR compliance; immigration processes -- proper hiring, employment, and sponsorship for non-US citizens; and company event planning and culture

Foster City, Ca, Us

I joined the Redbeacon team as an SEO Coordinator. While in this role, my passion for great content kept me highly focused on creating substantial organic growth. My responsibilities included managing a team or writers; improving existing content; and writing PRD's, creating wireframes, testing, and implementing new SEO strategies► KEY DELIVERABLES ◄• Managed a team of eight writers across the U.S., creating over 1,000 pieces of unique content• Generated 78% lift in blog visits and helped scale from 1,000 to 20,000 unique/day• Led product efforts around high-quality image selection, expanded to all SEO platforms, increasing sharing efforts by 22%

San Francisco, Ca, Us

• Part of a pilot team of stylists responsible for working alongside the corporate studio team and in the flagship store to create looks and bring them to life • Partnered with corporate stylists to establish catalog looks for 500 Banana Republic stores• Worked with team of five to own seasonal lines, window displays, and in-store looks; exceeding brand integrity at all times• Integrated production builds with seasonal looks to create a lifestyle that appealed to psychographics of target market

• Managed e-Commerce website using django back end for design and inventory management• Placed weekly special orders and seasonal purchase orders with over $2 million in purchasing• Conducted product input and maintenance to ensure inventory efficiency and plan promotions for e-Commerce platform and brick & mortor• Created and monitored bi-weekly in-store promotions and seasonal sales• Analyzed weekly profit and loss thru inventory database and excel• Used Photoshop and Illustrator to create online and offline advertising campaigns• Created and managed direct marketing through customer e-mail database• Created and marketed store events to create both positive PR and sales results• Managed a team of 16, including new hire training, scheduling, and semi-annual reviews• Created all in-store and window merchandise displays

Fashion Design

Bachelor Of Arts, Business Administration-Concentrations In Marketing & Human Resource Management

Associate Of Arts, Transfer Studies

Education record