Michele Vrban

Michele Vrban Email and Phone Number

Vice President, Product Management | Digital Experience | Marketing Strategy | Program Leadership | Digital Transformation | P&L Management | Marketing Technology @ Consultant
New York, NY, US
Michele Vrban's Location
New York, New York, United States, United States
Michele Vrban's Contact Details

Michele Vrban work email

Michele Vrban personal email

About Michele Vrban

Michele is a performance-driven, strategic, and process-focused executive specializing in product management, digital experience and marketing strategy, and has proven success in producing world-class user journeys for media/entertainment, publishing, automotive and subscription-based companies.She offers 10+ years of transferable experience in developing purpose-driven digital practices for clients to advance business growth and expansion while pitching and selling holistic and innovative marketing strategies and product roadmaps to C-Level executives.While at SiriusXM Satellite Radio, Inc., Michele earned a winning reputation for generating $3M in annual digital deflection savings, driving a 75% increase in organic digital sales, producing an online subscription conversion rate of 35%, and decreasing the customer effort score by 8%. She also improved the overall user experience by implementing an enhanced UX design with new self-service features, while simultaneously generating 40% of the company’s subscription revenue via online platforms.Throughout her career Michele achieved continuous success and growth, collaborating cross-functionally with C-Suite executives to facilitate digital design and development initiatives in planning and executing product roadmaps that align with business objectives. She demonstrates subject matter expertise in delivering omni-channel solutions and capabilities to effect best-in-class user journeys during the engagement cycle. Michele has led multiple product management initiatives from concept to execution, building high-performing teams and creating optimal operational strategies to produce deliverables within strict timelines.She is dedicated to promoting a culture of collaboration and sustainability that motivates and empowers diverse teams to achieve operational goals through coaching, mentoring, training, and development initiatives that elevate personnel performance.

Michele Vrban's Current Company Details
Consultant

Consultant

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Vice President, Product Management | Digital Experience | Marketing Strategy | Program Leadership | Digital Transformation | P&L Management | Marketing Technology
New York, NY, US
Michele Vrban Work Experience Details
  • Consultant
    Consultant
    New York, Ny, Us
  • Chimera Digital Strategy
    Digital Product Consultant
    Chimera Digital Strategy Jun 2024 - Present
    Provide marketing, product and program management consultancy services.
  • Lee Enterprises
    Vice President, Digital Product - Consumer Strategy
    Lee Enterprises Feb 2024 - May 2024
    Davenport, Iowa, Us
    Led the product strategy and roadmap for Lee’s portfolio of consumer facing digital products, accelerated growth potential by translating consumer requirements into a compelling suite of best-in-class digital/mobile consumer product experiences.
  • Siriusxm
    Vice President, Digital Experience
    Siriusxm 2022 - 2023
    New York, Ny, Us
    Assumed a multifaceted digital experience executive role, providing leadership on end-to-end customer experience and execution of digital strategies and tactics for products within a matrixed work environment in collaboration with high-performing and talented cross-functional teams.
  • Siriusxm
    Vice President, Digital Product & Program Management
    Siriusxm Aug 2018 - Feb 2022
    New York, Ny, Us
    Directed platform and digital transformation initiatives to achieve significant improvements in feature, workflow, operational functionality, and delivery.
  • Siriusxm
    Senior Director, Digital Product Management
    Siriusxm Feb 2017 - Jul 2018
    New York, Ny, Us
    Defined and prioritized product requirements in collaboration with cross-functional teams across design, engineering, and marketing departments to deliver high-quality products on time and within budget.
  • Siriusxm
    Senior Director, Marketing Product Management- Connected Vehicle Services
    Siriusxm Feb 2015 - Jan 2017
    New York, Ny, Us
    Assumed product and marketing operations ownership of connect vehicle services for prestigious and valued white-label clients, encompassing Nissan, BMW, Toyota/Lexus, and Hyundai.
  • Siriusxm
    Director– Product Management, Telematics
    Siriusxm Jun 2013 - Jan 2015
    New York, Ny, Us
    Built first mobile app for Nissan telematics (NissanConnect), including in-vehicle connected services, solutions, and web portal from inception to launch by coordinating technology, marketing, client experience, and business requirements.
  • Siriusxm
    Sr. Manager, Retention Marketing Strategy
    Siriusxm Sep 2009 - May 2013
    New York, Ny, Us
    • Mitigated churn risk by managing marketing initiatives, including segmentation and analysis, data profiling, direct mail and email, along with conceptualizing call center strategy for inbound call engagements.• Strategically collaborated with cross-functional teams across marketing, product, and customer service department to ensure seamless execution of save and winback campaigns.• Proactively managed price increase initiatives —impacting 9M+ subscribers.• Drove improvements in telemarketing contact strategy to increase contact rates 60%+ and reactivations 45%.• Conducted analysis of client data to identify trends and patterns while developing targeted campaigns.• Crafted and presented regular reports to senior leadership on the performance of save and winback strategies.• Developed and executed robust save and winback strategies to reduce churn rate and increase client retention.
  • Independent Consulting
    Direct Marketing/Research Consultant
    Independent Consulting Jan 2005 - Sep 2009
    • Delivered holistic advisory and consulting services to Croatia’s Natural Park - Lastovo, involving developing website and rebranding on-site initiatives to improve tourist engagement and experience.• Steered and directed talent recruitment initiative (Sheryl Crow and Oscar De La Hoya) for Wall Street Journal's “Every Journey Needs a Journal” campaign, supported the execution of annual research studies, including Readership and CSAT.• Conducted in-depth research on various topics using primary and secondary sources.• Crafted and executed digital strategies to help clients achieve online presence and reach the target audience.• Leveraged comprehensive and practical guidance to clients on website design and content creation.
  • Dow Jones
    Deputy Director, Consumer Research
    Dow Jones Apr 2000 - Dec 2004
    New York, Ny, Us
    • Transformed newspaper structure (addition of color, launch of Personal Journal & Weekend Journal) by completing competitive analyses, marketing analytics, qualitative and quantitative market research, along with creating a robust branding strategy for Wall Street Journal to increase readership.• Turned around subscriber cross-sell and win-back targeting practices by steering segmentation analysis to identify high-churning segments in Wall Street Journal subscriber base.• Administered C-Suite engagements with Chief Marketing Officer as a main point of contact, liaison, and conduit, involving ad hoc projects and initiatives from concept to execution.• Worked with circulation marketing team to perform customer segmentation analysis, involving millions of subscribers, along with creating go-to-market strategies.

Michele Vrban Skills

Direct Marketing Marketing Marketing Strategy Segmentation Market Research Digital Marketing Crm Marketing Research Direct Mail Creative Direction Database Marketing Strategy Leadership Mobile Marketing Customer Insight Digital Strategy

Michele Vrban Education Details

  • William Paterson University Of New Jersey
    William Paterson University Of New Jersey
    Communications

Frequently Asked Questions about Michele Vrban

What company does Michele Vrban work for?

Michele Vrban works for Consultant

What is Michele Vrban's role at the current company?

Michele Vrban's current role is Vice President, Product Management | Digital Experience | Marketing Strategy | Program Leadership | Digital Transformation | P&L Management | Marketing Technology.

What is Michele Vrban's email address?

Michele Vrban's email address is mi****@****sxm.com

What is Michele Vrban's direct phone number?

Michele Vrban's direct phone number is +120194*****

What schools did Michele Vrban attend?

Michele Vrban attended William Paterson University Of New Jersey.

What skills is Michele Vrban known for?

Michele Vrban has skills like Direct Marketing, Marketing, Marketing Strategy, Segmentation, Market Research, Digital Marketing, Crm, Marketing Research, Direct Mail, Creative Direction, Database Marketing, Strategy.

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