Michele Martinez Wingate, Ma Email & Phone Number

United States

Madison, Wisconsin

Led service-to-sales cultural transformation, generating new premium of $24M annually. Grew care center from 325 to 450 team members in 3.5 years.Successfully transitioned from a 45% remote workforce to 100%. Introduced decile-based performance metrics to increase efficiency and effectiveness.Champion Lean methodologies to gain efficiencies with a constant focus on people as the core to driving performance.

Madison, Wisconsin Area

Led development of corporate communications strategy for a Fortune 500 company.

Madison, Wisconsin Area

Developed strategy to align the business around a customer focus. Bring together all customer inputs into a comprehensive view to understand impacts. Nurture existing customer relationships.

Madison, Wisconsin Area

Led company's social media presence for overall brand and 4,000 agents. Continually assess and identify emerging opportunities. Lead a team of enthusiastic and talented social media experts. Highlights:* Grew corporate Facebook likes (264%) and Twitter followers (110%) at a greater percentage than any other major P&C insurer in 2012. Maintained average monthly Facebook engagement at 20%.*Introduced company's first major social cause, supporting the National FFA Organization's Rally to Fight Hunger. Through an integrated marketing effort, exceeded goal of 20,000 new fans and experienced 53% engagement during six-week campaign.*Launched corporate Pinterest, agent Twitter program and corporate blog.*Developed crisis response plan to address social and traditional media relations and introduced to company leaders and key stakeholders.Publicly represent the brand by presenting social media strategy at professional meetings and through media interviews.

In this newly created role, developed and managed an enterprise-wide integrated consumer marketing communications strategy that included messaging focus and supporting marketing tactics across the year. Increased connections across marketing platforms.

Developed and implemented corporate Facebook strategy:*Created social media messaging focus and content calendar for launch of corporate page.*Coordinated internal soft launch to employees and agents to generate excitement as an early adaptor of Facebook among P&C insurers.*Coordinated integrated external launch including marketing and media relations support.

Served in this role in two different time periods, (Jan 08-April 09 and Dec 10-Feb 12) providing critical support for the development and implementation of the company's marketing plan:*Provided strategic communications support for Marketing Vice President, including the development of the annual marketing strategy and plan for the company.*In partnership with marketing vice president and director team, developed the first dedicated marketing plan independent of sales function for the company.*Developed target customer persona and introduced to organization.*Developed integrated internal communications in support of newly introduced Customer Experience platform.*Responsible for integrated internal communications efforts supporting all growth efforts across organization.

In six years with EDI, held marketing communications positions of increased responsibility, culminating in appointment to company's management team.Responsible for all aspects of promoting American Academy of Allergy, Asthma and Immunology (AAAAI) strategic initiatives and the role of the allergist.Responsible for total brand image of AAAAI. Developed and implemented marketing and promotion strategies for programs and public education materials. Directed public relations firms and other vendors. Developed partnerships with organizations to further these efforts, such as the EPA, ALA, AAP and other salient organizations. Directed AAAAI Web site, which increased from 2.5 million visits annually in 2003 to estimated 6 million for 2006 through targeted promotional campaigns of key resources and continued promotion of Web site as a whole to members and through the media. On-site staff leader for AAAAI Annual Meeting, which offers more than 400 educational sessions to 6,000 attendees. Oversaw 35 on-site staff and served as point person for troubleshooting.

Directed internal and external communications strategies to support strategic initiatives; served as marketing and communications consultant for all EDI association clients; directed internal communications and external marketing for EDI.Oversaw development and launch of EDI intranet in 2005.

Led strategic planning efforts in 2005 and 2006 for allergy regional, state and local societies.Led redesign and redevelopment of monthly member magazine in 2006.Initiated and developed the AAAAI’s first comprehensive crisis response plan for the Annual Meeting in 2003. Implemented a long-lead media relations plan in 2003 to establish relationships with national magazines to increase recognition of AAAAI and the management of allergic diseases in these publications. Since 2000, the AAAAI has established relationships with all targeted national publications, including ABC News, the Associated Press, Good Housekeeping, Reader’s Digest, Web MD and others.

Ba, Journalism And Mass Communication

Activities and Societies: Daily Cardinal writer; Women in Communication Inc.member and officer

Ma, Mass Communication

• Thesis focused on the interaction between advertising and news coverage related to the 1998-99 Potawatomi casino expansion. • Served.

Education record