Provide marketing strategy and execution across IVEE's resort portfolio. Work with IVEE team including leadership, operations and property managers to grow customer base and increase reservations.

I started Wisher Marketing to fill a need for small to medium-sized businesses. You may need marketing help, but budget doesn't allow for full-time marketing staff. Think of me as your external marketing department - here to plan, prioritize, implement and analyze for you. With 15 years of franchise experience working directly with business owners, I understand the challenges that come with running a business. You have a long list of tasks and sometimes marketing is neglected. I'll efficiently and effectively handle your marketing, so you can focus on what you do best. I work directly with clients but also contract with marketing agencies on a freelance basis to provide services for their accounts. Specializing in: marketing strategy, digital strategy, website management, project management, search engine optimization, content creation, social media, email marketing, public relations, and traditional advertising.

The Marketing Collective is an award-winning marketing and communications firm based in Greater Cincinnati. As a client strategist, I collaborated with writers, designers, videographers, and web developers to help brands inform, excite, and deepen engagement with their prospects, clients, partners, recruits, and employees—creating long-term relationships and loyal brand advocates.

Represent Luxottica products (Oakley, Ray Ban and Costa) in the Northern Kentucky market. Responsible for providing sales support and brand education, building relationships with retail teams, managing a monthly calendar of store visits, merchandising product displays and collecting data.

Responsible for all facets of marketing and promotions for the 80-location franchise of Yogi Bear’s Jellystone Park Camp-Resorts (B to C) and Leisure Systems Inc, the franchisor (B to B.) Oversaw advertising creation and placement, digital marketing, research, public relations, social media, promotional partnerships, annual directory, and customer loyalty program. During my tenure, franchise annual revenue grew from $40MM to $108MM. - Managed budgets totaling $1.5 million. - Built and trained a marketing team from the ground up. Supervised the department. - Determined effectiveness and direction of all marketing campaigns. - Launched and oversaw Club Yogi Rewards loyalty program with over 100,000 members. - Developed digital marketing strategy and managed the execution of all digital projects including SEO, SEM, content creation, and email. - Set direction and goals for annual public relations initiatives for consumer and industry targets. - Acted as company spokesperson. TV experience includes Good Day Alabama, Coffee With America and Fox59 Indianapolis. Have been quoted in major publications such as the LA Times and Advertising Age, along with numerous RV/campground industry publications. - Launched social media presence on Facebook, Twitter, Instagram, Pinterest and YouTube. - Acted as liaison between Leisure Systems and Warner Bros. regarding marketing initiatives and licensing. - Sought out industry partners and created co-promotions that increased brand awareness and drove traffic. - Oversaw marketing strategy and execution for corporate-owned location in Bloomington, IN. - Copywriter for marketing materials, websites and newsletters. - Member of cross-company leadership team developing strategies to increase performance and improve processes across brands. - Assisted sister company - Coney Island Amusement Park in Cincinnati, OH - with marketing projects.

- Provided new account development expertise and handled account management responsibilities of Cincinnati Enquirer and Cincinnati.com accounts through cold calling, relationship building and customer service. - Conceived, developed and launched advertising campaigns. - Effectively managed portfolio of 40 accounts representing $75,000 - $100,000 in monthly revenues.

- Full accountability for managing projects and creating new marketing opportunities for clients and company. - Oversaw $1 million budget and coordinated 15-20 team members.- Expanded $20,000/year website maintenance account of Bloomington Hospital into a $250,000/year account, encompassing all of hospital’s marketing efforts, such as PR, creative, media and radio.- Instrumental in development and implementation of strategic marketing plans and initiatives including corporate materials, websites, billboards, radio, and print advertisements.